Title: The Book of Business Etiquette
Author: Henney, Nella
Language: English
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_The Book of_
BUSINESS ETIQUETTE



_The Book of_
Business Etiquette

Garden City      New York
Doubleday, Page & Company
1922



COPYRIGHT, 1922, BY
DOUBLEDAY, PAGE & COMPANY

ALL RIGHTS RESERVED, INCLUDING THAT OF TRANSLATION
INTO FOREIGN LANGUAGES, INCLUDING THE SCANDINAVIAN

PRINTED IN THE UNITED STATES
AT
THE COUNTRY LIFE PRESS, GARDEN CITY, N. Y.

_First Edition_



RESPECTFULLY INSCRIBED
(AS BEFITS AN AUTHOR)

TO
THREE BUSINESS MEN



ACKNOWLEDGMENT


It would be a pleasure to call over by name and thank individually the
business men and the business organizations that so graciously furnished
the material upon which this little book is based. But the author feels
that some of them will not agree with all the statements made and the
inferences drawn, and for this reason is unable to do better than give
this meager return for a service which was by no means meager.



CONTENTS


PART I

CHAPTER                                  PAGE

   I. THE AMERICAN BUSINESS MAN             1

  II. THE VALUE OF COURTESY                17

 III. PUTTING COURTESY INTO BUSINESS       40

  IV. PERSONALITY                          70

   V. TABLE MANNERS                        94

  VI. TELEPHONES AND FRONT DOORS          108

 VII. TRAVELING AND SELLING               130

VIII. THE BUSINESS OF WRITING             153

  IX. MORALS AND MANNERS                  183


PART II

   X. "BIG BUSINESS"                      209

  XI. IN A DEPARTMENT STORE               242

 XII. A WHILE WITH A TRAVELING MAN        250

XIII. TABLES FOR TWO OR MORE              268

 XIV. LADIES FIRST?                       279



[Transcriber's Note: Please note that the book does not credit an
author. The Library of Congress lists Nella Henney as the author.]



PART I



THE BOOK OF BUSINESS ETIQUETTE



I

THE AMERICAN BUSINESS MAN


The business man is the national hero of America, as native to the soil
and as typical of the country as baseball or Broadway or big
advertising. He is an interesting figure, picturesque and not unlovable,
not so dashing perhaps as a knight in armor or a soldier in uniform, but
he is not without the noble (and ignoble) qualities which have
characterized the tribe of man since the world began. America, in common
with other countries, has had distinguished statesmen and soldiers,
authors and artists--and they have not all gone to their graves
unhonored and unsung--but the hero story which belongs to her and to no
one else is the story of the business man.

Nearly always it has had its beginning in humble surroundings, with a
little boy born in a log cabin in the woods, in a wretched shanty at
the edge of a field, in a crowded tenement section or in the slums of a
foreign city, who studied and worked by daylight and firelight while he
made his living blacking boots or selling papers until he found the
trail by which he could climb to what we are pleased to call success.
Measured by the standards of Greece and Rome or the Middle Ages, when
practically the only form of achievement worth mentioning was fighting
to kill, his career has not been a romantic one. It has had to do not
with dragons and banners and trumpets, but with stockyards and oil
fields, with railroads, sewer systems, heat, light, and water plants,
telephones, cotton, corn, ten-cent stores and--we might as well make a
clean breast of it--chewing gum.

We have no desire to crown the business man with a halo, though judging
from their magazines and from the stories which they write of their own
lives, they are almost without spot or blemish. Most of them seem not
even to have had faults to overcome. They were born perfect. Now the
truth is that the methods of accomplishment which the American business
man has used have not always been above reproach and still are not. At
the same time it would not be hard to prove that he--and here we are
speaking of the average--with all his faults and failings (and they are
many), with all his virtues (and he is not without them), is superior in
character to the business men of other times in other countries. This
without boasting. It would be a great pity if he were not.

Without trying to settle the question as to whether he is good or bad
(and he really can be pigeon-holed no better than any one else) we have
to accept this: He is the biggest factor in the American commonwealth
to-day. It follows then, naturally, that what he thinks and feels will
color and probably dominate the ideas and the ideals of the rest of the
country. Numbers of our magazines--and they are as good an index as we
have to the feeling of the general public--are given over completely to
the service or the entertainment of business men (the T. B. M.) and an
astonishing amount of space is devoted to them in most of the others.

It may be, and as a matter of fact constantly is, debated whether all
this is good for the country or not. We shall not go into that. It has
certainly been good for business, and in considering the men who have
developed our industries we have to take them, and maybe it is just as
well, as they are and not as we think they ought to be.

There was a time when the farmer was the principal citizen. And the
politician ingratiated himself with the people by declaring that he too
had split rails and followed the plow, had harvested grain and had
suffered from wet spells and dry spells, low prices, dull seasons,
hunger and hardship. This is still a pretty sure way to win out, but
there are others. If he can refer feelingly to the days when he worked
and sweated in a coal mine, in a printing shop, a cotton, wool, or silk
mill, steel or motor plant, he can hold his own with the ex-farmer's
boy. We have become a nation of business men. Even the "dirt" farmer has
become a business man--he has learned that he not only has to produce,
he must find a market for his product.

In comparing the business man of the present with the business man of
the past we must remember that he is living in a more difficult world.
Life was comparatively simple when men dressed in skins and ate roots
and had their homes in scattered caves. They felt no need for a code of
conduct because they felt no need for one another. They depended not on
humanity but on nature, and perhaps human brotherhood would never have
come to have a meaning if nature had not proved treacherous. She gave
them berries and bananas, sunshine and soft breezes, but she gave them
trouble also in the shape of wild beasts, and savages, terrible
droughts, winds, and floods. In order to fight against these enemies,
strength was necessary, and when primitive men discovered that two were
worth twice as much as one they began to join forces. This was the
beginning of civilization and of politeness. It rose out of the oldest
instinct in the world--self-preservation.

When men first organized into groups the units were small, a mere
handful of people under a chief, but gradually they became larger and
larger until the nations of to-day have grown into a sort of world
community composed of separate countries, each one supreme in its own
domain, but at the same time bound to the others by economic ties
stronger than sentimental or political ones could ever be. People are
now more dependent on one another than they have ever been before, and
the need for confidence is greater. We cannot depend upon one another
unless we can trust one another.

The American community is in many respects the most complex the world
has ever seen, and the hardest to manage. In other countries the manners
have been the natural result of the national development. The strong who
had risen to the top in the struggle for existence formed themselves
into a group. The weak who stayed at the bottom fell into another, and
the bulk of the populace, which, then as now, came somewhere in between,
fell into a third or was divided according to standards of its own.
Custom solidified the groups into classes which became so strengthened
by years of usage that even when formal distinctions were broken down
the barriers were still too solid for a man who was born into a certain
group to climb very easily into the one above him. Custom also dictated
what was expected of the several classes. Each must be gracious to those
below and deferential to those above. The king, because he was king,
must be regal. The nobility must, _noblesse oblige_, be magnificent, and
as for the rest of the people, it did not matter much so long as they
worked hard and stayed quiet. There were upheavals, of course, and now
and then a slave with a braver heart and a stouter spirit than his
companions incited them to rebellion. His head was chopped off for his
pains and he was promptly forgotten. The majority of the people for
thousands of years honestly believed that this was the only orderly
basis upon which society could be organized.

Nebulous ideas of a brotherhood, in which each man was to have an equal
chance with every other, burned brightly for a little while in various
parts of the world at different times, and flickered out. They broke
forth with the fury of an explosion in France during the Revolution and
in Russia during the Red Terror. They have smoldered quietly in some
places and had just begun to break through with a steady, even flame.
But America struck the match and gathered the wood to start her own
fire. She is the first country in the world which was founded especially
to promote individual freedom and the brotherhood of mankind. She had,
to change the figure slightly, a blue-print to start with and she has
been building ever since.

Her material came from the eastern hemisphere. The nations there at the
time when the United States was settled were at different stages of
their development. Some were vigorous with youth, some were in the
height of their glory, and some were dying because the descendants of
the men who had made them great were futile and incapable. These nations
were different in race and religion, in thought, language, traditions,
and temperament. When they were not quarreling with each other, they
were busy with domestic squabbles. They had kept this up for centuries
and were at it when the settlers landed at Jamestown and later when the
_Mayflower_ came to Plymouth Rock. Yet, with a cheerful disregard of
the past and an almost sublime hope in the future they expected to live
happily ever after they crossed the Atlantic Ocean. Needless to add,
they did not.

Accident of place cannot change a man's color (though it may bleach it a
shade lighter or tan it a shade darker), nor his religion nor any of the
other racial and inherent qualities which are the result of slow
centuries of development. And the same elements which made men fight in
the old countries set them against each other in the new. Most of the
antagonisms were and are the result of prejudices, foolish narrow
prejudices, which, nevertheless, must be beaten down before we can
expect genuine courtesy.

Further complications arose, and are still arising, from the fact that
we did not all get here at the same time. Those who came first have
inevitably and almost unconsciously formulated their own system of
manners. Wherever there is community life and a certain amount of
leisure there is a standard of cultivated behavior. And America, young
as she is, has already accumulated traditions of her own.

It is beyond doubt that the men who came over in the early days were, as
a rule, better timber than the ones who come now. They came to live and
die, if necessary, for a religious or a political principle, for
adventure, or like the debtors in Oglethorpe's colony in Georgia, to
wipe clean the slate of the past and begin life again. To-day they come
to make money or because they think they will find life easier here than
it was where they were. And one of the chief reasons for the discontent
and unrest (and, incidentally, rudeness) which prevails among them is
that they find it hard. We are speaking in general terms. There are
glorious exceptions.

The sturdy virtues of the pioneers did not include politeness. They
never do. So long as there is an animal fear of existence man cannot
think of minor elegances. He cannot live by bread alone, but he cannot
live at all without it. Bread must come first. And the Pilgrim Father
was too busy learning how to wring a living from the forbidding rocks of
New England with one hand while he fought off the Indians with the other
to give much time to tea parties and luncheons. Nowhere in America
except in the South, where the leisurely life of the plantations gave
opportunity for it, was any great attention paid to formal courtesy. But
everywhere, as soon as the country had been tamed and prosperity began
to peep over the horizon, the pioneers began to grow polite. They had
time for it.

What we must remember--and this is a reason, not an excuse, for bad
manners--is that these new people coming into the country, the
present-day immigrants, are pioneers, and that the life is not an easy
one whether it is lived among a wilderness of trees and beasts in a
forest or a wilderness of men and buildings in a city. The average
American brings a good many charges against the foreigner--some of them
justified, for much of the "back-wash" of Europe and Asia has drifted
into our harbor--but he must remember this: Whatever his opinion of the
immigrant may be the fault is ours--he came into this country under the
sanction of our laws. And he is entitled to fair and courteous treatment
from every citizen who lives under the folds of the American flag.

The heterogeneous mixture which makes up our population is a serious
obstacle (but not an insuperable one) in the way of courtesy, but there
is another even greater. The first is America's problem. The second
belongs to the world.

Material progress has raced so far ahead of mental and spiritual
progress that the world itself is a good many years in advance of the
people who are living in it. Our statesmen ride to Washington in
automobiles and sleeping cars, but they are not vastly preferable to
those who went there in stagecoaches and on horseback. In other words,
there has been considerably more improvement in the vehicles which fill
our highways than there has been in the people who ride in them.

The average man--who is, when all is said and done, the most important
person in the state--has stood still while the currents of science and
invention have swept past him. He has watched the work of the world pass
into the keeping of machines, shining miracles of steel and electricity,
and has forgot himself in worshipping them. Now he is beginning to
realize that it is much easier to make a perfect machine than it is to
find a perfect man to put behind it, and that man himself, even at his
worst (and that is pretty bad) is worth more than anything else in the
scheme of created things.

This tremendous change in environment resulting from the overwhelming
domination of machinery has brought about a corresponding change in
manners. For manners consist, in the main, of adapting oneself to one's
surroundings. And the story of courtesy is the story of evolution.

It is interesting to run some of our conventions back to their origin.
Nearly every one of them grew out of a practical desire for lessening
friction or making life pleasanter. The first gesture of courtesy was,
no doubt, some form of greeting by which one man could know another as a
friend and not an enemy. They carried weapons then as habitually as they
carry watches to-day and used them as frequently, so that when a man
approached his neighbor to talk about the prospects of the sugar or
berry crop he held out his right hand, which was the weapon hand, as a
sign of peace. This eventually became the handshake. Raising one's hat
is a relic of the days of chivalry when knights wore helmets which they
removed when they came into the house, both because they were more
comfortable without them and because it showed their respect for the
ladies, whom it was their duty to serve. And nearly every other ceremony
which has lasted was based on common sense. "Etiquette," as Dr. Brown
has said, "with all its littlenesses and niceties, is founded upon a
central idea of right and wrong."

The word "courtesy" itself did not come into the language until late
(etiquette came even later) and then it was used to describe the polite
practices at court. It was wholly divorced from any idea of character,
and the most fastidious gentlemen were sometimes the most complete
scoundrels. Even the authors of books of etiquette were men of great
superficial elegance whose moral standards were scandalously low. One of
them, an Italian, was banished from court for having published an
indecent poem and wrote his treatise on polite behavior while he was
living in enforced retirement in his villa outside the city. It was
translated for the edification of the young men of England and France
and served as a standard for several generations. Another, an
Englishman, spent the later years of his life writing letters to his
illegitimate son, telling him exactly how to conduct himself in the
courtly (and more or less corrupt) circles to which his noble rank
entitled him. The letters were bound into a fat, dreary volume which
still sits on the dust-covered shelves of many a library, and the name
of the author has become a synonym for exquisite manners. Influential as
he was in his own time, however, neither he nor any of the others of the
early arbiters of elegance could set himself up as a dictator of what is
polite to American men, of no matter what class, and get by with it. Not
very far by, at any rate.

It is impossible now to separate courtesy and character. Politeness is a
fundamental, not a superficial, thing. It is the golden rule translated
into terms of conduct. It is not a white-wash which, if laid on thick
enough, will cover every defect. It is a clear varnish which shows the
texture and grain of the wood beneath. In the ideal democracy the ideal
citizen is the man who is not only incapable of doing an ungallant or an
ungracious thing, but is equally incapable of doing an unmanly one.
There is no use lamenting the spacious days of long ago. Wishing for
them will not bring them back. Our problem is to put the principles of
courtesy into practice even in this hurried and hectic Twentieth Century
of ours. And since the business man is in numbers, and perhaps in power
also, the most consequential person in the country, it is of most
importance that he should have a high standard of behavior, a high
standard of civility, which includes not only courtesy but everything
which has to do with good citizenship.

We have no desire for candy-box courtesy. It should be made of sterner
stuff. Nor do we care for the sort which made the polite Frenchman say,
"Excusez-moi" when he stabbed his adversary. We can scarcely hope just
yet to attain to the magnificent calm which enabled Marie Antoinette to
say, "I'm sorry. I did not do it on purpose," when she stepped on the
foot of her executioner as they stood together on the scaffold, or Lord
Chesterfield, gentleman to the very end, to say, "Give Dayrolles a
chair" when his physician came into the room in which he lay dying. But
we do want something that will enable us to live together in the world
with a minimum degree of friction.

The best of us get on one another's nerves, even under ordinary
conditions, and it takes infinite pains and self-control to get through
a trying day in a busy office without striking sparks somewhere. If
there is a secret of success, and some of the advertisements seem trying
to persuade us that it is all secret, it is the ability to work
efficiently and pleasantly with other people. The business man never
works alone. He is caught in the clutches of civilization and there is
no escape. He is like a man climbing a mountain tied to a lot of other
men climbing the same mountain. What each one does affects all the
others.

We do not want our people to devote themselves entirely to the art of
being agreeable. If we could conceive of a world where everybody was
perfectly polite and smiling all the time we should hardly like to live
in it. It is human nature not to like perfection, and most of us, if
brought face to face with that model of behavior, Mr. Turveydrop, who
spent his life serving as a pattern of deportment, would sympathize
with the delightful old lady who looked at him in the full flower of
his glory and cried viciously (but under her breath) "I could bite you!"

When Pope Benedict XI sent a messenger to Giotto for a sample of his
work the great artist drew a perfect circle with one sweep of his arm
and gave it to the boy. Before his death Giotto executed many marvelous
works of art, not one of them perfect, not even the magnificent bell
tower at Florence, but all of them infinitely greater than the circle.
It is better, whether one is working with bricks or souls, to build
nobly than to build perfectly.



II

THE VALUE OF COURTESY


Every progressive business man will agree with the successful Western
manufacturer who says that "courtesy can pay larger dividends in
proportion to the effort expended than any other of the many human
characteristics which might be classed as Instruments of
Accomplishment." But this was not always true. In the beginning "big
business" assumed an arrogant, high-handed attitude toward the public
and rode rough-shod over its feelings and rights whenever possible. This
was especially the case among the big monopolies and public service
corporations, and much of the antagonism against the railroads to-day is
the result of the methods they used when they first began to lay tracks
and carry passengers. Nor was this sort of thing limited to the large
concerns. Small business consisted many times of trickery executed
according to David Harum's motto of "Do unto the other feller as he
would like to do unto you, but do him fust." The public is a
long-suffering body and the business man is a hard-headed one, but
after a while the public began to realize that it was not necessary to
put up with gross rudeness and the business man began to realize that a
policy of pleasantness was much better than the "treat 'em rough" idea
upon which he had been acting. He deserves no special credit for it. It
was as simple and as obvious a thing as putting up an umbrella when it
is raining.

People knew, long before this enlightened era of ours, that politeness
had value. In one of the oldest books of good manners in the English
language a man with "an eye to the main chance" advised his pupils to
cultivate honesty, gentleness, propriety, and deportment because they
paid. But it has not been until recently that business men as a whole
have realized that courtesy is a practical asset to them. Business
cannot be separated from money and there is no use to try. Men work that
they may live. And the reason they have begun to develop and exploit
courtesy is that they have discovered that it makes for better work and
better living. Success, they have learned, in spite of the conspicuous
wealth of several magnates who got their money by questionable means,
depends upon good will and good will depends upon the square deal
courteously given.

The time is within the memory of living men, and very young men at that,
when the idea of putting courtesy into business dealings sprang up, but
it has taken hold remarkably. When the Hudson Tubes were opened not
quite a decade and a half ago Mr. McAdoo inaugurated what was at that
time an almost revolutionary policy. He took the motto, "The Public be
Pleased," instead of the one made famous by Mr. Vanderbilt, and posted
it all about, had pamphlets distributed, and made a speech on courtesy
in railroad management and elsewhere. Since that time, not altogether
because of the precedent which had been established, but because people
were beginning to realize that with this new element creeping into
business the old régime had to die because it could not compete with it,
there have been all sorts of courtesy campaigns among railroad and bus
companies, and even among post office and banking employees, to mention
only two of the groups notorious for haughty and arrogant behavior. The
effects of a big telephone company have been so strenuous and so well
planned and executed that they are reserved for discussion in another
chapter.

Mr. McAdoo tells a number of charming stories which grew out of the
Hudson Tubes experiment. One day during a political convention when he
was standing in the lobby of a hotel in a certain city a jeweler came
over to him after a slight moment of hesitation, gave him one of his
cards and said, "Mr. McAdoo, I owe you a great debt of gratitude. For
that," he added, pointing to "The Public be Pleased" engraved in small
letters on the card just above his name. "I was in New York the day the
tunnel was opened," he continued, "and I heard your speech, and said to
myself that it might be a pretty good idea to try that in the jewelry
trade. And would you believe it, my profits during the first year were
more than fifty per cent bigger than they were the year before?" And we
venture to add that the jeweler was more than twice as happy and that it
was not altogether because there was more money in his coffers.

Mr. McAdoo is a man with whom courtesy is not merely a policy: it is a
habit as well. He places it next to integrity of character as a
qualification for a business man, and he carries it into every part of
his personal activity, as the statesmen and elevator boys, waiters and
financiers, politicians and stenographers with whom he has come into
contact can testify. "I never have a secretary," he says, "who is not
courteous, no matter what his other qualifications may be." During the
past few years Mr. McAdoo has been placed in a position to be sought
after by all kinds of people, and in nearly every instance he has given
an interview to whoever has asked for it. "I have always felt," we quote
him again, "that a public servant should be as accessible to the public
as possible." Courtesy with him, as with any one else who makes it a
habit, has a cumulative effect. The effect cannot always be traced as in
the case of the jeweler or in the story given below in which money plays
a very negligible part, but it is always there.

On one occasion--this was when he was president of the Hudson
Railroad--Mr. McAdoo was on his way up to the Adirondacks when the train
broke down. It was ill provided for such a catastrophe, there was no
dining car, only a small buffet, and the wait was a long and trying one.
When Mr. McAdoo after several hours went back to the buffet to see if he
could get a cup of coffee and some rolls he found the conductor almost
swamped by irate passengers who blamed him, in the way that passengers
will, for something that was no more his fault than theirs. The
conductor glanced up when Mr. McAdoo came in, expecting him to break
into an explosion of indignation, but Mr. McAdoo said, "Well, you have
troubles enough already without my adding to them."

The conductor stepped out of the group. "What did you want, sir?" he
asked.

"Why, nothing, now," Mr. McAdoo responded. "I did want a cup of coffee,
but never mind about it."

"Come into the smoker here," the conductor said. "Wait a minute."

The conductor disappeared and came back in a few minutes with coffee,
bread, and butter. Mr. McAdoo thanked him warmly, gave him his card and
told him that if he ever thought he could do anything for him to let him
know. The conductor looked at the card.

"Are you the president of the Hudson Railroad?"

"Yes."

"Well, maybe there's something you can do for me now. There are two men
out here who say they are going to report me for what happened this
morning. You know how things have been, and if they do, I wish you would
write to headquarters and explain. I'm in line for promotion and you
know what a black mark means in a case like that."

Mr. McAdoo assured him that he would write if it became necessary. The
men were bluffing, however, and the complaint was never sent in.
Apparently the incident was closed.

Several years later Mr. McAdoo's son was coming down from the
Adirondacks when he lost his Pullman ticket. He did not discover the
fact until he got to the station, and then he had no money and no time
to get any by wire before the train left. He went to the conductor,
explained his dilemma, and told him that if he would allow him to ride
down to the city his father, who was to meet him at the Grand Central
station, would pay him for the ticket. The conductor liked the
youngster--perhaps because there was something about him that reminded
him of his father, for as chance would have it, the conductor was the
same one who had brought Mr. McAdoo the coffee and bread in the smoking
car so many months before.

"Who is your father?" he asked.

"Mr. McAdoo."

"President of the Hudson Railroad?"

"Yes."

"Boy, you can have the train!"

So far as monetary value of courtesy is concerned we might recount
hundreds of instances where a single act of politeness brought in
thousands of dollars. Only the other morning the papers carried the
story of a man who thirty years ago went into a tailor's shop with a
ragged tear in his trousers and begged the tailor to mend it and to
trust him for the payment which amounted to fifty cents. The tailor
agreed cheerfully enough and the man went his way, entered business and
made a fortune. He died recently and left the tailor fifty thousand
dollars. Not long before that there was a story of an old woman who came
to New York to visit her nephew--it was to be a surprise--and lost her
bearings so completely when she got into the station that she was about
ready to turn around and go back home when a very polite young man
noticed her bewilderment. He offered his services, called a taxi and
deposited her in front of her nephew's door in half an hour. She took
his name and address and a few days later he received a check large
enough to enable him to enter the Columbia Law School. A banker is fond
of telling the story of an old fellow who came into his bank one day in
a suit of black so old that it had taken on a sickly greenish tinge. He
fell into the hands of a polite clerk who answered all his
questions--and there were a great many of them--clearly, patiently, and
courteously. The old man went away but came back in a day or so with
$300,000 which he placed on deposit. "I did have some doubts," he said,
"but this young man settled them all." Word of it went to people in
authority and the clerk was promoted.

Now it is pleasant to know that these good people were rewarded as they
deserved to be. We would be very happy if we could promise a like reward
to every one who is similarly kind, but it is no use. The little words
of love and the little deeds of kindness go often without recompense so
far as we can see, except that they happify the world, but that in
itself is no small return.

Courtesy pays in dollars and cents but its value goes far beyond that.
It is the chief element in building good will--we are speaking now of
courtesy as an outgrowth of character--and good will is to a firm what
honor is to a man. He can lose everything else but so long as he keeps
his honor he has something to build with. In the same way a business can
lose all its material assets and can replace them with insurance money
or something else, but if it loses its good will it will find in ninety
cases out of a hundred that it is gone forever and that the business
itself has become so weakened that there is nothing left but to
reorganize it completely and blot out the old institution altogether.

One must not make the mistake of believing that good will can be built
on courtesy alone. Courtesy must be backed up by something more solid.
An excellent comparison to show the relation that good manners bear to
uprightness and integrity of character was drawn a number of years ago
by a famous Italian prelate. We shall paraphrase the quaint English of
the original translator. "Just as men do commonly fear beasts that are
cruel and wild," he says, "and have no manner of fear of little ones
such as gnats and flies, and yet because of the continual nuisance which
they find them, complain more of these than they do of the other: so
most men hate the unmannerly and untaught as much as they do the wicked,
and more. There is no doubt that he who wishes to live, not in solitary
and desert places, like a hermit, but in fellowship with men, and in
populous cities, will find it a very necessary thing, to have skill to
put himself forth comely and seemly in his fashions, gestures, and
manners: the lack of which do make other virtues lame."

Granting dependability of character, courtesy is the next finest
business builder an organization can have. One of the largest trust
companies in the world was built up on this hypothesis. A good many
years ago the man who is responsible for its growth was cashier in a
"busted" bank in a small city. The situation was a desperate one, for
the bank could not do anything more for its customers than it was
already doing. It could not give them more interest on their money and
most of its other functions were mechanical. The young cashier began to
wonder why people went to one bank in preference to another and in his
own mind drew a comparison between the banking and the clothing
business. He always went to the haberdasher who treated him best. Other
men he knew did the same thing. Would not the same principle work in a
bank? Would not people come to the place which gave them the best
service? He decided to try it. Not only would they give efficient
service, they would give it pleasantly. It was their last card but it
was a trump. It won. The bank began to prosper. People who were annoyed
by rude, brusque, or indifferent treatment in other banks came to this
one. The cashier was raised to a position of importance and in an
incredibly short time was made president of a trust company in New York.
He carried with him exactly the same principle that had worked so well
in the little bank and the result in the big one was exactly the same.

In a leaflet which is in circulation among the employees at this
institution there are these paragraphs:

     We ask you to remember:

     That our customers _can_ get along without us.

     (There are in Greater New York nearly one hundred banks and trust
     companies, every one of them actively seeking business.)

     We _cannot_ get along without our customers.

     A connection which, perhaps, it has taken us several months to
     establish, can be terminated by one careless or discourteous act.

     Our customers are asked to maintain balances of certain
     proportions. If they wish to borrow money, they must deposit
     collateral. They must repay loans when they mature; or arrange
     for their extension.

     If a bank errs, it must err on the side of safety, for the money
     it loans is not its own money but the money of its depositors. We
     (and every other bank and trust company) operate almost entirely
     on money which our customers have deposited with us. The least we
     can do, then, is to serve them courteously. They really are our
     employers.

     Ours is a semi-public institution.

     Every day, men try to interest us in matters with which we have
     no concern. It is our duty to tell these men, very courteously,
     why their proposals do not appeal to us. But they are entitled to
     a hearing. It may be that they are not in a position to benefit
     us, and never will be. But almost every man can harm us, if he
     tries to do so. And a pleasantly expressed declination invariably
     makes a better impression than a favor grudgingly granted. We ask
     you, then, to remember that our growth--and your
     opportunities--depend not only upon the friends we make, but _the
     enemies we do not make_.

     Remember names and faces. Do something, say something that will
     bring home to those who do business with us the fact that the
     Blank Trust Company is a very human institution--that it wants
     the good will of every man and woman in the country.

That is the kind of courtesy which has builded this particular
organization. It is a pleasure to visit it to-day because of the spirit
of coöperation which animates it. They have done away with the elaborate
spy systems in use in so many banks, although they keep the management
well enough in hand to be able to fasten the blame for mistakes upon the
right person. The employees work with one another and with the
president, whom they adore. It is, as a matter of fact, largely the
influence of the personality of the president filtering down through the
ranks which has made possible the phenomenal success which the
institution has enjoyed during the past few years, another proof of the
fact that every institution--and Emerson was speaking of great
institutions when he said it--"is the lengthened shadow of one man."

Banks have almost a peculiar problem. Money is a mighty power, and to
the average person there is something very awesome about the place where
it is kept. Mr. Stephen Leacock is not the only man who ever went into a
bank with a funny little guilty feeling even when he had money in it.
When one is in this frame of mind it takes very little on the part of
the clerk to make him believe that he has been treated rudely. Bank
clerks are notoriously haughty, but the fault is often as much in the
person on the outside as in the one on the inside of the bars,
especially when he has come in to draw out money which he knows he
should not, such as his savings bank account, for instance. The other
day a young man went into a savings bank to draw out all of his money
for a purpose which he knew was extravagant although he had persuaded
himself that it was not. Throughout the whole time he was in the bank he
was treated with perfect courtesy, but in spite of it he came out
growling about "the dirty look the paying teller gave him!"

It is not only in the first contact that civility is important. Eternal
vigilance is the price of success as well as of liberty. Another
incident from the banking business illustrates this. Several years ago a
bank which had been steadily losing customers called in a publicity
expert to build up trade for them. The man organized a splendid campaign
and things started off with a flourish. People began to come in most
gratifying numbers. But they did not stay. An investigation conducted
by the publicity man disclosed the fact that they had been driven away
by negligent and discourteous service. He went to the president of the
bank and told him that he was wasting money building up advertising so
long as his bank maintained its present attitude toward the public. The
president was a man of practical sense. There was a general clearing up,
those who were past reform were discharged and those who stayed were
given careful training in what good breeding meant and there was no more
trouble. Advertising will bring in a customer but it takes courtesy to
keep him.

Business, like nearly everything else, is easier to tear down than to
build up, and one of the most devastating instruments of destruction is
discourtesy. A contact which has taken years to build can be broken off
by one snippy letter, one pert answer, or one discourteous response over
the telephone. Even collection letters, no matter how long overdue the
accounts are, bring in more returns when they are written with tact and
diplomacy than when these two qualities are omitted. If you insult a man
who owes you money he feels that the only way he can get even is not to
pay you, and in most cases, he can justify himself for not doing it.

Within the organization itself a courteous attitude on the part of the
men in positions of authority toward those beneath them is of immense
importance. Sap rises from the bottom, and a business has arrived at the
point of stagnation when the men at the top refuse to listen to or help
those around them. It is, as a rule, however, not the veteran in
commercial affairs but the fledgling who causes most trouble by his bad
manners. Young men, especially young men who have been fortunate in
securing material advantages, too many times look upon the world as an
accident placed here for their personal enjoyment. It never takes long
in business to relieve their minds of this delusion, but they sometimes
accomplish a tremendous amount of damage before it happens. For a pert,
know-it-all manner coupled with the inefficiency which is almost
inseparable from a total lack of experience is not likely to make
personal contacts pleasant. Every young man worth his salt believes that
he can reform the world, but every old man who has lived in it knows
that it cannot be done. Somewhere half way between they meet and say,
"We'll keep working at it just the same," and then business begins to
pick up. But reaching the meeting ground takes tolerance and patience
and infinite politeness from both sides.

"It is the grossest sort of incivility," the quotation is not exact,
for we do not remember the source, "to be contemptuous of any kind of
knowledge." And herein lies the difficulty between the hard-headed
business man of twenty years' experience and the youngster upon whose
diploma the ink has not yet dried. "Ignorance," declares a man who has
spent his life in trying to draw capital and labor together and has
succeeded in hundreds of factories, "is the cause of all trouble." And a
lack of understanding, which is a form of ignorance, is the cause of
nearly all discourtesy.

So long as there is discourtesy in the world there must be protection
against it, and the best, cheapest, and easiest means of protection is
courtesy itself. Boats which are in constant danger of being run into,
such as the tug and ferry boats in a busy harbor, are fitted out with
buffers or fenders which are as much a part of their equipment as the
smokestack, and in many cases, as necessary. Ocean liners carry fenders
to be thrown over the side when there is need for them, but this
naturally is not as often as in more crowded waters. A single boat on a
deserted sea with nothing but sea-gulls and flying fish in sight cannot
damage any one besides herself. But the moment she enters a harbor she
has to take into account every other vessel in it from the _Aquitania_
to the flat-bottomed row-boat with only one man in it. It is a
remarkable fact that most of the boats that are injured or sunk by
collision are damaged by vessels much smaller than themselves. Most of
these accidents (this statement is given on the authority of an able
seaman) could have been prevented by the use of a fender thrown over the
side at the proper moment. Politeness is like this. It is the finest
shock absorber in the world, as essential from an economic point of view
as it is pleasant from a social one. In business there is no royal
isolation. We are all ferry boats. We need our shock absorbers every
minute of the day.

No boat has a right to run into another, but they do it just the same,
and a shock absorber is worth all the curses the captain and the crew
can pronounce, however righteous their indignation toward the offending
vessel. Sometimes politeness is better than justice.

Most of the causes of irritation during the course of a business day are
too petty to bother about. Many of them could be ignored and a good many
more could be laughed at. A sense of humor and a sense of proportion
would do away with ninety per cent of all the wrangling in the world.
Some one has said, and not without truth, that a highly developed sense
of humor would have prevented the World War. Too many people use
sledge-hammers when tack hammers would do just as well. They belong in
the same company with William Jay whose immortal epitaph bears these
words:

    Here lies the body of William Jay
    Who died maintaining his right of way.
    He was right, dead right, as he sped along,
    But he's just as dead as if he'd been wrong.

Courtesy is restful. A nervous frenzy of energy throughout the day
leaves one at sunset as exhausted as a punctured balloon. The fussy
little fellow who fancies himself rushed to death, who has no time to
talk with anybody, who cannot be polite to his stenographer and his
messenger boys because he is in such a terrible hurry, is dissipating
his energy into something that does not matter and using up the vitality
which should go into his work. He is very like the engine which
President Lincoln was so fond of telling about which used so much steam
in blowing its whistle that every time it did it it had to stop.

The Orientals manage things better than we do. "We tried hurrying two
thousand years ago," a banker in Constantinople said to a tired American
business man, "and found that it did not pay. So we gave it up." There
is always time to be polite, and though it sounds like a contradiction,
there will be more time to spare if one devotes a part of his day to
courtesy.

But there is danger in too much courtesy. Every virtue becomes a vice if
it is carried too far, and frank rudeness is better than servility or
hypocrisy. Commercial greed, there is no other name for it, leads a firm
to adopt some such idiotic motto as "the customer is always right." No
organization could ever live up to such a policy, and the principle back
of it is undemocratic, un-American, unsound and untrue. The customer is
not always right and the employer in a big (or little) concern who
places girls (department stores are the chief sinners in this) on the
front line of approach with any such instructions is a menace to
self-respecting business. America does not want a serving class with a
"king-can-do-no-wrong" attitude toward the public. Business is service,
not servility, and courtesy works both ways. There is no more sense in
business proclaiming that the customer is always right than there would
be in a customer declaring that business is always right, and no more
truth.

No good business man will argue with a customer, or anybody else, not
only because it is bad policy to do so, but because his self-respect
will not allow it. He will give and require from his employees
courteous treatment toward his customers, and when doubt arises he will
give them (the customers) the benefit of it. And he will always remember
that he is dealing with an intelligent human being. The customer has a
right to expect a firm to supply him with reliable commodities and to do
it pleasantly, but he has no right to expect it to prostrate itself at
his feet in order to retain his trade, however large that trade may be.

Too little has been said about courtesy on the part of the customer and
the public--that great headless mass of unrelated particles. Business is
service, we say, and the master is the public, the hardest one in the
world to serve. Each one of us speaks with more or less pitying contempt
of the public, forgetting that we ourselves are the public and that the
sum total of the good breeding, intelligence, and character of the
public can be no greater than that of the individuals who make it up.

"Sid," of the _American Magazine_, says that he once asked the manager
of a circus which group of his employees he had most trouble keeping.
Quite unexpectedly the man replied, "The attendants. They get
'sucker-sore' and after that they are no good." This is how it happens.
The wild man from Borneo is placed in a cage with a placard attached
bearing in big letters the legend "The Wild Man from Borneo." An old
farmer comes to the circus, looks at the wild man from Borneo in his
cage, reads the placard, looks at the attendant, "Is this the wild man
from Borneo?" he asks. No human being can stand an unlimited amount of
this sort of thing, and the attendant, after he has explained some
hundred thousand or so times that this really is the wild man from
Borneo begins to lose his zest for it and to answer snappishly and
sarcastically. An infinite supply of courtesy would, of course, be a
priceless asset to him, but does not this work both ways? What right
have people to bother other people with perfectly foolish and imbecile
questions? Is there any one who cannot sympathize with a "sucker-sore"
attendant? And with the people who are stationed about for the purpose
of answering questions almost anywhere? There are not many of us who at
one time and another have not had the feeling that we were on the wrong
train even after we had asked the man who sold us the ticket, the man
who punched it at the gate, the guard who was standing near the
entrance, and the guard who was standing near the train, the porter, the
conductor, and the news-butcher if it was the right one and have had an
affirmative answer from every one of them. How many times can a man be
expected to answer such a question with a smile? For those who are
exposed to "suckers" the best advice is to be as gentle with them as
possible, to grit your teeth and hold your temper even when the
ninety-thousandth man comes through to ask if this is the right train.
For the "suckers" themselves there are only two words of advice. They
include all the rest: Stop it.

It is impossible to tell what the value of courtesy is. Perhaps some day
the people who have learned to measure our minds will be able to tell us
just what a smile is worth. Maybe they can tell us also what Spring is
worth, and what happiness is worth. Meanwhile we do not know. We only
know that they are infinitely precious.



III

PUTTING COURTESY INTO BUSINESS


We talk a great deal about gentlemen and about democracy and a good many
other words which describe noble conceptions without a very clear idea
of what they mean. The biggest mistake we make is in thinking of them as
something stationary like a monument carved in granite or a stone set
upon a hill, when the truth is that they are living ideas subject to the
change and growth of all living things. No man has ever yet become a
perfect gentleman because as his mind has developed his conception of
what a gentleman is has enlarged, just as no country has ever become a
perfect democracy because each new idea of freedom has led to broader
ideas of freedom. It is very much like walking through a tunnel. At
first there is only darkness, and then a tiny pin point of light ahead
which grows wider and wider as one advances toward it until, finally, he
stands out in the open with the world before him. There is no end to
life, and none to human development, at least none that can be conceived
of by the finite mind of man.

There are hundreds of definitions of a gentleman, none of them
altogether satisfactory. Cardinal Newman says it is almost enough to say
that he is one who never gives pain. "They be the men," runs an old
chronicle, "whom their race and bloud, or at the least, their virtues,
do make noble and knowne." Barrow declares that they are the men lifted
above the vulgar crowd by two qualities: courage and courtesy. The
Century Dictionary, which is as good an authority as any, says, "A
gentleman is a man of good breeding, courtesy, and kindness; hence, a
man distinguished for fine sense of honor, strict regard for his
obligations, and consideration for the rights and feelings of others."
And this is a good enough working standard for anybody. The Dictionary
is careful to make--and this is important--a gentleman not one who
conforms to an outward and conventional standard, but one who follows an
inward and personal ideal.

Of late days there has been a great deal of attention paid to making
gentlemen of business men and putting courtesy into all the
ramifications of business. Without doubt the chief reason for it is the
fact that business men themselves have discovered that it pays. One
restaurant frankly adopted the motto, "Courtesy Pays," and had it all
fixed up with gilt letters and framed and hung it near the front door,
and a number of other places have exactly the same policy for exactly
the same reason though they do not all proclaim the fact so boldly. It
is not the loftiest motive in the world but it is an intelligent one,
and it is better for a man to be polite because he hopes to win success
that way than for him not to be polite at all.

Human conduct, even at its best, is not always inspired by the highest
possible motives. Not even the religions which men have followed have
been able to accomplish this. Most of them have held out the hope of
heavenly reward in payment for goodness here on earth and countless
millions of men (and women, too, for that matter) have kept in the
straight and narrow path because they were afraid to step out of it. It
may be that they were, intrinsically, no better men than the ones who
trod the primrose path to the everlasting bonfire, but they were much
easier to live with. And the man who is courteous, who is a gentleman,
whatever his motives, is a more agreeable citizen than the one who is
not.

Now how--this is our problem--does one go about making a gentleman?
Environment plays, comparatively speaking, a very small part. "The
appellation of gentleman," this is from a gentleman of the Seventeenth
Century, "is not to be affixed to a man's circumstances, but to his
behavior in them." It is extremely doubtful if courtesy can be taught by
rule. It is more a matter of atmosphere, and an instinct "for the better
side of things and the cleaner surfaces of life." And yet, heredity,
training, and environment all enter into the process.

It is a polite and pleasant fiction that courtesy is innate and not
acquired, and we hear a great deal about the "born lady" and the "born
gentleman." They are both myths. Babies are not polite, and the "king
upon 'is throne with 'is crown upon 'is 'ead" has had, if he is a
gentleman, life-long training in the art of being one. There is still in
existence a very interesting outline which was given by Queen Victoria
and Prince Albert to their oldest son, the Prince of Wales, on his
seventeenth birthday. It contained a careful summary of what was
expected of him as a Christian gentleman and included such items as
dress, appearance, deportment, relations with other people, and ability
to acquit himself well in whatever company he happened to be thrown.

The King and Queen, although they were probably unaware of the fact,
were acting upon the advice of an authority on good manners at court a
number of years before their time. "Indeed," says the old manuscript,
"from seven to seventeen young gentlemen commonly are carefully enough
brought up: but from seventeen to seven-and-twenty (the most dangerous
time of all a man's life, and the most slippery to stay well in) they
have commonly the rein of all license in their own hand, and specially
such as do live in the court." If we bring the sentence up to date, and
it is as true now as it was then, we may substitute "business" for
"court." Business men as well as courtiers find the ages between
seventeen and seven-and-twenty "the most slippery to stay well in" for
it is during these years that they are establishing themselves in the
commercial world. As a general thing, but it is wise to remember that
there is no rule to which there are not exceptions, by the time a man is
twenty-seven his habits are formed and it is too late to acquire new
ones.

Most children undergo a painstaking and more or less painful course of
instruction in good manners and know by the time they are men and women
what should be done whether they do it or not. Our social code is not a
complicated one, and there is no excuse except for the youngsters who
have just growed up like Topsy or have been brought up by jerks like
Pip. It is, without doubt, easier to be polite among people who are
naturally courteous than among those who snap and snarl at one another,
but it is a mistake to place too much emphasis on this part of it. Too
many men--business men, at that--have come up out of the mire for us to
be able to offer elaborate apologies for those who have stayed in it.
The background is of minor importance. A cockroach is a cockroach
anywhere you put him.

It is easy to envy the men who have had superior advantages, and many a
man feels that if he had another's chance he, too, might have become a
great gentleman. It is an idle speculation. His own opportunities are
the only ones any man can attend to, and if he is sensible he will take
quick advantage of those that come, not in dreams, but in reality, and
will remember what a very sagacious English statesman said about matters
of even graver import: "It makes no difference where you are going.
You've got to start from where you are."

The lack of early training is a handicap but not a formidable one,
especially to a business man. As the Spaniards say, there is little
curiosity about the pedigree of a good man. And no man needs to be
ashamed of his origin. The president of a firm would naturally be
interested in the ancestry of a young man who came to ask him for the
hand of his daughter, but if the man has come to sell a bill of goods he
does not care a snap. In discussions of the social evil it is often said
that every child has a right to be well born, but Robert Louis Stevenson
saw more deeply and spoke more truly when he said, "We are all nobly
born; fortunate those who know it; blessed those who remember."

The finest Gentleman the world has ever seen was born some two thousand
years ago to the wife of a carpenter in Bethlehem and spent most of His
time among fishermen, tax-collectors, cripples, lepers, and outcasts of
various sorts; and yet in the entire record of His short and troubled
life there is not one mention of an ungraceful or an ungainly action. He
was careful to observe even the trivialities of social life. Mary and
Martha were quarreling before dinner. He quieted them with a few
gracious words. The people at the marriage feast at Cana were worried
because they had only water to drink. He touched it and gave them wine.
The multitude who came to hear Him were tired, footsore, and hungry. He
asked them to be seated and gave them food. He dined with the
Pharisees, He talked with the women of Samaria, He comforted Mary
Magdalen, and He washed the feet of His disciples. He was beset and
harassed by a thousand rude and unmannerly questions, but not once did
He return an impatient answer. Surely these things are godlike and
divine whatever one may believe about the relation of Jesus Christ to
God, the Father.

It has been said that every man should choose a gentleman for his
father. He should also choose a gentleman for his employer.
Unfortunately he often has no more option in the one than he has in the
other. Very few of us get exactly what we want. But however this may be,
a gentleman at the head of a concern is a priceless asset. The
atmosphere of most business houses is determined by the man at the top.
His character filters down through the ranks. If he is a
rough-and-tumble sort of person the office is likely to be that kind of
place; if he is quiet and mannerly the chances are that the office will
be quiet and mannerly. If he is a gentleman everybody in the place will
know it and will feel the effects of it. "I am always glad John was with
Mr. Blank his first year in business," said a mother speaking of her
son. Mr. Blank was a man who had a life-long reputation for being as
straight as a shingle and as clean as a hound's tooth, every inch a
gentleman.

"How do you account for the fact that you have come to place so much
emphasis on courtesy?" a business man was asked one day as he sat in his
upholstered office with great windows opening out on the New York
harbor. He thought for a moment, and his mind went back to the little
Georgia village where he was born and brought up. "My father was a
gentleman," he answered. "I remember when I was a boy he used to be
careful about such trifles as this. 'Now, Jim,' he would say, 'when you
stop on the sidewalk don't stop in the middle of it. Stand aside so you
won't be in anybody's way.' And even now," the man smiled, "I never stop
on the sidewalk without stepping to one side so as to be out of the
way."

The life of a young person is plastic, easy to take impressions, strong
to retain them. And the "old man" or the "governor," whether he is
father, friend, or employer, or all three, has infinitely more influence
than either he or the young man realizes. At the same time it is
perfectly true that young people do not believe what older ones tell
them about life. They have to try it out for themselves. One generation
does not begin where the other left off. Each one of us begins at the
beginning, and the world, with all that it holds, is as wonderful
(though slightly different, to be sure) and as new to the child who is
born into it to-day as it was to Adam on the first morning after it was
created.

It is almost tragic that so many young men take the tenor of their lives
from that of their employers, especially if the latter have been
successful. This places a terrific responsibility upon the employer
which does not, however, shift it from the employee. His part in
business or in life--and this is true of all of us--is what he makes it,
great or small. And the most important thing is for him to have a
personal ideal of what he thinks best and hold to it. He cannot get it
from the outside.

"Courtesy is not one of the company's rules," wrote the manager of a
large organization which has been very successful in handling men and
making money. "It is a tradition, an instinct. It is an attribute of the
general tone, of the dominating influence of the management in all its
relations. It is a part of the general tone, the honor, the integrity of
the company. For three generations it has been looked upon as an
inheritance to be preserved and kept irreproachable. Employees are drawn
into this influence by the very simple process of their own
development. Those who find themselves in harmony with the character of
the company or who deliberately put themselves in tune, progress. Those
who do not, cannot, for long, do congenial or acceptable service." This
is the statement from the manager of a firm that is widely known for
courteous dealing. Their standard is now established. It is a part of
the atmosphere, and their chief problem is to get men who will fit into
it.

An employer does not judge a man on an abstract basis. He takes him
because he thinks he will be useful to his business. This is why most
places like to get men when they are young. They are easier to train.

Every one likes good material to work with, and employers are no
exception. They take the best they can find, and the higher the standard
of the firm the greater the care expended in choosing the employees.
"Whenever we find a good man," said the manager of a big trust company,
"we take him on. We may not have a place for him at the time but we keep
him until we find one."

Except during times of stress such as that brought about by the war when
the soldiers were at the front, no business house hires people
indiscriminately. They know, as the Chinese have it, that rotten wood
cannot be carved. "It is our opinion," we quote from another manager,
"that courtesy cannot be pounded into a person who lacks proper social
basis. In other words, there are some people who would be boorish under
any circumstances. Our first and chief step toward courtesy is to
exercise care in selecting our employees. We weigh carefully each
applicant for a sales position and try to visualize his probable
deportment as our representative, and unless he gives promise of being a
fit representative we do not employ him."

But it is not enough to take a man into a business organization. Every
newcomer must be broken in. Sometimes this is done by means of formal
training, sometimes it consists merely of giving him an idea of what is
expected of him and letting him work out his own salvation. Granting
that he is already familiar with the work in a general way, and that he
is intelligent and resourceful, he ought to be able to adapt himself
without a great deal of instruction from above. All of this depends upon
the kind of work which is to be done.

Nearly every employer exercises more caution in selecting the man who is
to meet the public than any other. It is through him that the
all-important first impression is made, and a man who is rude or
discourteous, or who, for any reason, rubs people the wrong way, simply
will not do. He may have many virtues but unless they are apparent they
are for the time being of little service.

Most salesmen have to go to school. Their work consists largely of the
study of one of the most difficult subjects in the catalogue: human
psychology. They must know why men do what they do and how to make them
do what they, the salesmen, want them to do. They must be able to handle
the most delicate situations courteously and without friction. It takes
the tact of a diplomat, the nerve of a trapeze performer, the physical
strength of a prize fighter, the optimism of William J. Bryan or of
Pollyanna, and the wisdom of Solomon. Not many men are born with this
combination of qualities.

The best training schools base their teaching on character and common
sense. One very remarkable organization, which has at its head an
astonishingly buoyant and optimistic--and, it is hardly necessary to
add, successful--man, teaches that character is nine-tenths of success
in salesmanship and technique is only one-tenth. They study technique
and character along with it, in a scientific way, like the students in
a biological laboratory who examine specimens. Their prospects are their
subjects, and while they do not actually bring them into the
consultation room, they hold experience meetings and tell the stories of
their successful and unsuccessful contacts. The meetings are held at the
end of the day, when the men are all tired and many of them are
depressed and discouraged. They are opened with songs, "My Old Kentucky
Home," "Old Black Joe," "Sweet Adeline," and the other good old familiar
favorites that make one think of home and mother and school days and
happiness. One or two catchy popular songs are introduced, and the men
sing or hum or whistle or divide into groups and do all three with all
their might. It is irresistible. Fifteen or twenty minutes of it can
wipe out the sourest memory of the day's business, and trivial
irritations sink to their proper place in the scheme of things. The
little speeches follow, and the men clap and cheer for the ones who have
done good work and try to make an intelligent diagnosis of the cases of
the ones who have not. When the leader talks he sometimes recounts his
early experiences--he, like most good salesmanagers, was once on the
road himself--and if he is in an inspirational mood, gives a sound talk
on the principle back of the golden rule. The spirit of coöperation
throughout the institution is amazing and the morale is something any
group of workers might well envy them.

Most business houses recognize their responsibilities toward the young
people that they hire. Well-organized concerns build up from within. The
heads of the departments are for the most part men who have received
their training in the institution, and they take as much pains in
selecting their office boys as they do in selecting any other group, for
it is in them that they see the future heads and assistant heads of the
departments. In hiring office boys "cleanness, good manners, good
physique, mental agility, and good habits are primary requisites,"
according to Mr. J. Ogden Armour in the _American Magazine_.

In one of the oldest banks in New York each boy who enters is given a
few days' intensive training by a gentleman chosen for the purpose. The
instructor stresses the fundamentals of character and, above all things,
common sense. Courtesy is rarely discussed as a separate quality but
simple instructions are given about not going in front of a person when
there is room to go around him, not pushing into an elevator ahead of
every one else, not speaking to a man at a desk until he has signified
that he is ready, and about sustaining quiet and orderly behavior
everywhere. The atmosphere in the bank is the kind that encourages
gentlemanly conduct and the new boys either fall in with it or else get
out and go somewhere else.

It takes more patience on the part of the youngsters in the financial
district than it does in most other places, for the men there work under
high tension and are often cross, worried, nervous, and irritable, and
as a result are, many times, without intending it, unjust. The
discipline is severe, and the boy would not be human if he did not
resent it. But the youngster who is quick to fly off the handle will
find himself sadly handicapped, however brilliant he may be, in the race
with boys who can keep their tempers in the face of an injury.

Three boys out of the hundreds who have passed through the training
school in the bank of which we were speaking have been discharged for
acts of discourtesy. One flipped a rubber clip across a platform and hit
one of the officials in the eye, one refused to stay after hours to
finish some work he had neglected during the day, and one was
impertinent. All three could have stayed if each had used a little
common sense, and all three could have stayed if each act had not been
a fair indication of his general attitude toward his work.

One of the most difficult organizations to manage and one against which
the charge of discourtesy is frequently brought is the department store.
Yet a distinguished Englishwoman visiting here--it takes a woman to
judge these things--said, "I had always been told that people in New
York were in such a hurry that, although well-meaning enough, they were
inclined to appear somewhat rude to strangers. I have found it to be
just the reverse. During my first strolls in the streets, in the shops,
and elsewhere, I have found everybody most courteous. Your stores, I may
say, are the finest I have ever seen, not excepting those of Paris.
Their displays are remarkable. Their spaciousness impressed me greatly.
Even at a crowded time it was not difficult to move about. In London,
where our shops are mostly cramped and old-fashioned, it would be
impossible for such large numbers of people to find admittance."

The tribute is a very nice one. For a long time the department stores
have realized the difficulties under which they labor and have been
making efforts to overcome them. They have formed associations by which
they study each other's methods, and most of them have very highly
organized systems of training and management. One big department store
carries on courtesy drives. Talks are given, posters are exhibited, and
prizes are offered for the most courteous clerks in the store. "We know
that it is not fair to give prizes," the personnel manager says,
"because it is impossible to tell really which clerks are the most
courteous, but it stimulates interest and effort throughout the
organization and the effects last after the drive is over."

One big department store which is favorably known among a large
clientèle for courteous handling of customers depends upon its
atmosphere to an enormous extent, but it realizes that atmosphere does
not come by chance, that it has to be created. They have arranged it so
that each clerk has time to serve each customer who enters without the
nervous hurry which is the cause of so much rudeness. The salesclerks
who come into the institution are given two weeks' training in the
mechanical end of their work, the ways of recording sales, methods of
approach, and so on, as well as in the spirit of coöperation and
service. By the time the clerk is placed behind the counter he or she
can conduct a sale courteously and with despatch, but there is never a
time when the head of the department is not ready and willing to be
consulted about extraordinary situations which may arise.

It is during the rush seasons such as the three or four weeks which
precede Christmas that courtesy is put to the severest test, and the
store described in the paragraph above bears up under it nobly. It did
not wait until Christmas to begin teaching courtesy. It had tried to
make it a habit, but last year several weeks before the holidays it
issued a bulletin to its employees to remind them of certain things that
would make the Christmas shopping less nerve-racking. The first
paragraph was headed HEALTH. It ran as follows:

"If you want to be really merry at Christmas time, it will be well to
bear in mind during this busy month at least these few 'health savers':

"Every night try to get eight good hours of sleep.

"All day try to keep an even temper and a ready smile.

"Remember that five minutes lost in the morning means additional
pressure all day long.

"Try to make your extra effort a steady one--not allowing yourself to
get excited and rushed so that you make careless mistakes.

"Try to eat regularly three good nourishing meals, relaxing completely
while you are at the table and for a little while afterward.

"Breathe deeply, and as often as you can, good fresh air--it cures
weariness.

"And don't forget that a brisk walk, a sensible dinner, an hour's
relaxation, and then a hot bath before retiring, make a refreshing end
for one business day and a splendid preparation for the next."

There were six other paragraphs in the bulletin. One asked the
salesclerks to take the greatest care in complying with a customer's
request to send gift purchases without the price tags. Another asked
them to pay strictest attention to getting the right addresses, and most
of the others were taken up with suggestions for ways to avoid
congestion by using a bank of elevators somewhat less conveniently
located than the others, by limiting their personal telephone calls to
those which were absolutely necessary, and so on. In both tone and
content the bulletin was an excellent one. It first considered the
employees and then the customers. There was no condescension in the way
it was written and there was no "bunk" about what was in it. But the
bulletin was only a small part of an effort that never stops.

The purpose of the store is, to quote from its own statement, "to
render honest, prompt, courteous and complete service to customers" and
the qualities by which they measure their employees are as follows:

     Health
     Loyalty
     Coöperation
     Initiative
     Industry
     Accuracy
     Thoroughness
     Responsibility
     Knowledge

Courtesy is not included in the list but it is unnecessary. If these
qualities are developed courtesy will come of its own accord. It is
worth noting that health comes first in the list. To a business man, or
indeed to any other, it is one of the most precious possessions in the
world, and is the best of backgrounds upon which to embroider the flower
of courtesy.

Every employer who has had any experience knows the value of a contented
workman, and does what he can to make and keep him so by paying him
adequate wages, and providing comfortable, sanitary, and pleasant
working conditions. Contentment is, however, more an attitude of mind
than a result of external circumstances. Happiness is who, not where,
you are. We do not mean by this that a workman should be wholly
satisfied and without ambition or that he should face the world with a
permanent grin, but that he should to the best of his ability follow
that wonderful motto of Roosevelt's, "Do what you can where you are with
what you have." No man can control circumstances; not even the braggart
Napoleon, who declared that he made circumstances, could control them to
the end; and no man can shape them to suit exactly his own purposes, but
every man can meet them bravely as a gentleman should.

Most big business concerns supply rest rooms, eating places, recreation
camps, and all manner of comforts for their employees, and most of them
maintain welfare departments. No business house under heaven could take
the place of a home, but where the home influence is bad the best
counterfoil is a wholesome atmosphere in which to work. Recently an
institution advertising for help, instead of asking what the applicant
could do for it, pictured and described what it could do for the
applicant. The result was that they got a high-class group of people to
make their selection from, and their attitude was one which invited the
newcomers to do their best.

Factory owners are paying a good deal of attention to the appearance of
their buildings. Many of them have moved out into the country so as to
provide more healthful surroundings for work. Numbers of modern factory
buildings are very beautiful to look at, trim white buildings set in
close-cut lawns with tennis courts and swimming pools not far away, red
brick buildings covered with ivy, sand-colored ones with roses climbing
over them, and others like the one famous for its thousand windows,
rather more comfortable than lovely. In our big cities there are office
buildings that look like cathedrals, railroad stations that look like
temples, and traffic bridges that look (from a distance) like fairy
arches leading into the land of dreams. They are not all like this. We
wish they were. But it is to the credit of the American business man
that he has put at least a part of his life and work into the building
of beautiful things. The influence which comes from them is, like nearly
all potent influences, an unconscious one, but it makes for happiness
and contentment.

The problem of keeping the employees contented is somewhat different in
every place. House organs, picnics, dances, recreation parks,
sanitariums in the country and so on can be utilized by "big business,"
but the spirit which animates them is the same as that which makes the
grocery man at Hicksville Centre give his delivery boy an afternoon off
when the baseball team comes to town. The spirit of courtesy is
everywhere the same, but it must be kept in mind that the end of
business is production, production takes work, and that play is
introduced in order that the work may be better. This is true whether we
are looking at the matter from the point of view of the employer or of
the employee. What is to the interest of one--this is gaining slow but
sure recognition--is to the interest of the other.

Certain kinds of mechanical work are very trying because of their
monotony. The work must be done, however, and in well-ordered places it
is arranged so that the worker has brief periods of rest at regular
intervals or so that he is shifted from one kind of activity to another.
It is poor economy to wear out men. In the old days before the power of
steam or electricity had been discovered, boats were propelled by slaves
who were kept below decks chained to their seats, and watched by an
overseer who forced them to continue rowing long after they had reached
the point of exhaustion. The galley slave sat always on the same side of
the boat and after a few years his body became so twisted and warped
that he was no good for anything else, and pretty soon was not even good
for that. Then he was thrown into the discard--most of them died before
they got this far along--and the owner of the boat had to look out for
more men. Something like this happens to the soul of a man who is bound
to dreary, monotonous work without relief or any outlet for growth. It
is deadening to him, to his work, and to his employer. The far-sighted
employer knows it. The masters of slaves learned it many years ago. The
chain which binds the servant to the master binds the master to the
servant. And the fastening is as secure at one end as it is at the
other.

Too strict supervision--slave-driving--is fatal to courtesy. The places
which have intricate spy systems to watch their employees are the ones
where there is most rudeness and trickery. The clerk who is hectored,
nagged, spied upon, suspected and scolded by some hireling brought in
for that purpose or by the head of the firm himself cannot be expected
to give "a smile with every purchase and a thank you for every goodbye."
The training of employees never stops, but it is something that should
be placed very largely in their own hands. After a certain point
supervision should be unnecessary.

Most places hate to discharge a man. Labor turnover is too expensive.
Most of them try to place their men in the positions for which they are
best suited. It is easier to take a round peg out of a square hole and
put it into a round one than it is to send out for another assortment of
pegs. Men are transferred from sales departments to accounting
departments, are taken off the road and brought into the home office,
and are shifted about in various ways until they fit. If a man shows
that "he has it in him" he is given every chance to succeed. "There is
only one thing we drop a man for right off," says an employment manager
in a place which has in its service several thousand people of both
sexes, "and that is for saying something out of the way to one of our
girls."

This same manager tells the story of a boy he hired and put into a
department which had been so badly managed that there were a number of
loose ends to be tied up. The boy threw himself into his work, cleared
up things, and found himself in a "soft snap" without a great deal to
do. He happened not to be the kind of person who can be satisfied with a
soft snap, and he became so restive and unhappy that he was recommended
for discharge. This brought him back to the head of the employment
bureau. He, instead of throwing the young man out, asked that he be
given a second trial in a department where the loose ends could not be
cleaned up. It was a place where there was always plenty of work to do,
and the young man has been happy and has been doing satisfactory work
ever since.

The house in which this happened is always generous toward the mistakes
of its employees if the mistakes do not occur too persistently and too
frequently. In one instance a boy made three successive errors in
figures in as many days. He was slated for discharge but sent first
before the employment manager. As they talked the latter noticed that
the boy leaned forward with a strained expression on his face. Thinking
perhaps he was slightly deaf, he lowered his voice, but the boy
understood every word he said. Then he noticed that there was a tiny red
ridge across his nose as if he were accustomed to wearing glasses,
although he did not have them on, and when he asked about it he
discovered that the boy had broken his glasses a few days before, and
that he had not had them fixed because he did not have money enough.

"Why didn't you tell us about it?" the employment manager asked.

"It was not your fault that I broke them," the boy replied. "It was up
to me," an independent answer which in itself indicates how much worth
while it was to keep him.

The manager gave him money enough to have the glasses mended, the next
day the boy was back at work, and there was no more trouble.

An employee in the same organization unintentionally did something which
hurt the president of the firm a great deal. But when he went to him and
apologized (it takes a man to admit that he is wrong and apologize for
it) the president sent him back to his desk, "It's all right, boy," he
said, "I know you care. That's enough."

In a big department store in New England there was a girl a few years
back with an alert mind, an assertive personality, and a tremendous fund
of energy. She was in the habit of giving constructive suggestions to
the heads of the departments in which she worked, and because of her
youth and manner, they resented it. "I took her into my office," the
manager said. "I'm the only one she can be impertinent to there and I
don't mind it. It is a bad manifestation of a good quality, and in time
the disagreeable part of it will wear off. She will make an excellent
business woman."

"If a man finds fault with a boy without explaining the cause to him,"
we are quoting here from an executive in a highly successful Middle
Western firm, "I won't fire the boy, I fire the man. We have not a
square inch of space in this organization for the man who criticizes a
subordinate without telling him how to do better." Unless the plan of
management is big enough to include every one from the oldest saint to
the youngest sinner it is no good. Business built on oppression and
cut-throat competition, whether the competition is between employer and
employee or between rival firms, is war, and war, industrial or
political, is still what General Sherman called it some years ago.

We hold no brief for paternalism. We have no patience with it. All that
we want is a spirit of fairness and coöperation which will give every
man a chance to make good on his own account. This spirit inevitably
flowers into courtesy. In every place courtesy should be, of course, so
thoroughly a part of the surroundings that it is accepted like air or
sunshine without comment. But it is not, and never has been except in
old civilizations where manners have ripened and mellowed under the
beneficent influence of time. Our traditions here--speaking of the
country as a whole--are still in the making, but we have at least got
far enough along to realize that it is not only worth while to do things
that are good, but, as an old author has it, to do them with a good
grace. It cannot be accomplished overnight. Courtesy is not like a
fungous growth springing up in a few hours in the decayed parts of a
tree; it is like that within the tree itself which gives lustre to the
leaves and a beautiful surface to the whole. It takes time to develop
it--time and patience--but it is worth waiting for.



IV

PERSONALITY


All that makes a man who he is and not someone else is called
personality. It is the sum total of his qualities, a thing inborn, but
including besides such externals as dress, manner, and appearance. It is
either a tremendous asset or a terrific liability, and so important that
certain schools which purport to teach success in business declare that
it is everything. Which is just as foolish as saying that it is nothing.

One of these success-before-you-wake-to-morrow-morning schools of
business instruction dismisses the fact which has remained true through
three thousand years of change, namely, that there is no short cut to
success, as a myth, and even goes so far as to say that it is almost
impossible to achieve success to-day by working for it. E. H. Harriman
they give as an example of a man who did no work but won success by
smoking cigars while other men built railroads for him, quoting a joking
remark of his to prove a serious point, when, as a matter of fact, Mr.
Harriman was one of the large number of American business men who have
literally worked themselves to death. Foch said that he won the war by
smoking his pipe, but does any one believe that the great commander won
the war by not working? What he meant was that he won the war by
thinking, and the worn face, which seemed almost twice as old when the
conflict was over, showed how hard that work was.

It is so impossible for a false doctrine to stand on its own feet that
the spread-eagle advertisement of this school contradicts itself long
before it gets to the "Sign here and mail to-day" coupon. "The first
time you try to swim," shouts the advertisement, "for instance, you
sink; and the first time you try to ride a bicycle you fall off. But the
ability to do these things was born in you. And shortly you can both
swim and ride. Then you wonder why you could not always do these things.
They seem so absurdly simple." It may be that there are people who have
learned to swim and to ride a bicycle by sitting in a chair and
cultivating certain inherent qualities but we have never heard of them.
Everybody that we ever knew worked and worked hard swimming and riding
before they learned. The only way to learn to do a job is to do it, and
the only way to succeed is to work. Any school or any person who says
that "the most important thing for you to do is not to work, but first
to find the short road to success. After that you may safely work all
you like--but as a matter of fact, you won't have to work very hard," is
a liar and a menace to the country and to business.

But the value of personality is not to be under-estimated. "Nature,"
says Thackeray somewhere in "The Virginians," "has written a letter of
credit upon some men's faces, which is honored almost wherever
presented. Harry Warrington's [Harry Warrington was the hero who brought
about this observation] countenance was so stamped in his youth. His
eyes were so bright, his cheeks so red and healthy, his look so frank
and open, that almost all who beheld him, nay, even those who cheated
him, trusted him." It was the "letter of credit" stamped upon the face
of Roosevelt, pledge of the character which lay behind it, which made
him the idol of the American people.

Personality is hard to analyze and harder still to acquire. The usual
advice given to one who is trying to cultivate a pleasing manner and
address is "Be natural," but this cannot be taken too literally. Most of
us find it perfectly natural to be cross and disagreeable under trying
circumstances. It would be natural for a man to cry out profane words
when a woman grinds down on his corn but it would not be polite. It was
natural for Uriah Heep to wriggle like an eel, but that did not make it
any the less detestable. It was natural, considering the past history of
Germany and the system under which he was educated, for the Kaiser to
want to be lord of the world, but that did not make it any the less
horrible.

Another bromidic piece of advice is "Be perfectly frank and sincere."
But this, too, has its limits. Some people pride themselves on saying
exactly what they think. Usually they are brutal, insensitive, wholly
incapable of sympathetic understanding of any one else, and cursed,
besides, with a colossal vanity. A man may determine to tell nothing but
the truth, but this does not make it necessary for him to tell the whole
truth, especially when it will hurt the feelings or the reputation of
some one else. No man has a right to impose his opinions and prejudices,
his sufferings and agonies, on other people. It is the part of a coward
to whine.

And yet a man must be himself, must be natural and sincere. Roosevelt
could no more have adopted the academic manner of Wilson than Wilson
could have adopted the boyish manner of Roosevelt. Lincoln could no
more have adopted the courtly grace of Washington than Washington could
have adopted the rugged simplicity of Lincoln. Nor would such
transformations be desirable even if they were possible. The world would
be a very dreary place if we were all cut by the same pattern.

A number of years ago in an upstate town in New York there was a shoe
store which had been built up by the engaging personality of the man who
owned it. He had worked his way up from a tiny shoe shop in New Jersey
where, as a boy, he made shoes by hand before there were factories for
the purpose, and he had always kept in close touch with the business
even after he owned a large establishment and had a number of men
working under him. He stayed in the shop, greeted his customers as they
came in, and many times waited on them himself.

When he retired from active business he sold out to a man exactly his
opposite in temperament, as good a man, so far as character went, as
himself, but very quiet and taciturn. A woman who had always patronized
the shop and was a friend of them both came to him soon after the
transfer was made and said, "Now, Mr. Tillis, the reason this place has
prospered so is on account of the personality of Mr. Kilbourne. His
shoes are good but people can get good shoes at other places. They come
here because of Mr. Kilbourne. They like him, and if you are not careful
they will stop coming now that he is gone. You've got to smile and show
them you are glad to see them."

Mr. Tillis felt that the woman was telling the truth. He decided that he
would stay in the shop and greet each customer with a gladsome smile and
make himself generally pleasant and agreeable. The next day he was
fitting a shoe on a woman who was also an old customer and a friend of
both men. He was smiling in his best manner and congratulating himself
that he was doing very well when the woman abruptly took her foot off
the stand. "What are you laughing at?" she demanded.

Some years later he told Mr. Kilbourne about it. "I decided then that
there was no use in me trying to be you. You had been yourself, and I
made up my mind that I'd be myself."

And that is, after all, the only rule that can be given. Be yourself,
but be very sure that it is your best self.

It is personality which permits one man to do a thing that another would
be shot for. What is charming in this man is disgusting in that. What is
a smile with one becomes a smirk with another. What makes one succeed
will cause another to fail. It is personality that opens the doors of
opportunity. It cannot, alone, keep them open, but it is worth a good
deal to get inside.

We were interested to observe the methods used by three young men who
were looking for jobs, not one of whom would probably have succeeded if
he had used the tactics of either of the others.

The first wanted to talk with the biggest executive in a large
organization. He had fought his way through the ranks until he had got
as far as the man's secretary. "Mr. So-and-So does not see people who
want jobs," said that young lady.

"I don't want a job," he prevaricated mildly, "I want to talk to him."

The girl let him in.

"Mr. So-and-So," he said, "I don't want a job. I want advice."

His manner was so ingenuous and charming, his earnestness so glowing,
that the man at the desk listened while he talked, and then talked a
while himself, and ended by giving the young man the position (as well
as the advice) that he wanted. But if he had been less attractive
personally and the older man had been shrewd enough to see through the
ruse (or perhaps he did see through it but made the proper discount for
it) or had been opposed to trick methods, the scheme might not have
worked so well.

The most universal weakness of intellect lies in the part of the brain
which listens to flattery. Very few people like compliments laid on with
a trowel, but no man can resist the honest admiration of another if it
seems sincere. And since it is the sort of thing that one likes almost
above all else he often takes the false coin for the true.

The second young man met the rebuff so familiar to young men looking for
their first job, "We want men with experience."

"That's what everybody says," the boy answered, "but what I want to know
is how we are going to get that experience if you don't give us a
chance."

The older man sympathized, but had no place for the other and told him
so.

"What would you do if you were I?" the young man asked as he turned to
leave. The other grinned. "Why, I'd work for a firm for a week for
nothing," he said, "and show them that they could not get along without
me."

The boy stopped. "All right," he said, "let me work for you a week."

The older man had not expected this but he gave the youngster a chance
and he made good.

The third young man had reached the point of desperation. He had been
out of a job several weeks. He had been trying to get one all that time
and had not succeeded. He walked into the employment bureau of a certain
concern and said, "I want a job. I want a good job. Not some dinky
little place filing letters or picking up chips. If you've got an
executive position where there is plenty of work and plenty of
responsibility, I want it." They asked him a few questions about what he
had been doing and a few more about what he thought he could do, and
ended by giving him a desk and an office.

It would be foolish to advise any one to follow any of these plans. Each
man must work out his own method, all the better if it is an original
one. Most business men like a simple approach without any flourishes.
"It is astonishing," says one man whose income runs to six figures, "how
many things one can get just by asking for them." The best reporter in
America says that he has always found the direct method of approach
better than any other. None is infallible but this has the highest
percentage of success.

So far as personal appearance is concerned--and this is one of the most
important elements in the fashioning of personality--the greatest
variations are not due to intrinsic differences in character, nor to
differences of feature or form, but to the use and disuse of the
bathtub. More sharp than the distinction between labor and capital or
between socialism and despotism is that between the people who bathe
daily and those who go to the tub only on Saturday night or less often.
The people with whom personal cleanliness is a habit find dirt, grime,
and sweat revolting. To them "the great unwashed" are repulsive.

"When you teach a man to bathe," says John Leitch in his book on
"Industrial Democracy," "you do more than merely teach him to cleanse
his body. You introduce him to a new kind of life and create in him a
desire for better living."

The month before he began his wonderful work at Tuskegee, Booker
Washington spent visiting the Negro families in the part of Alabama
where he was to teach. "One of the saddest things I saw during the month
of travel which I have described," he writes in his autobiography, "was
a young man, who had attended some high school, sitting down in a
one-room cabin, with grease on his clothing, filth all around him, and
weeds in the yard and garden, engaged in studying a French grammar."

Farther on he writes, "It has been interesting to note the effect that
the use of the tooth-brush has had in bringing about a higher degree of
civilization among the students. With few exceptions, I have noticed
that, if we can get a student to the point where, when the first or
second tooth-brush disappears, he of his own motion buys another, I have
not been disappointed in the future of that individual. Absolute
cleanliness of the body has been insisted upon from the first."

Cleanliness is an attribute of civilization. We find it amusing to read
that three or four hundred years ago bathing for pleasure was unknown,
that when soap was first invented it was used only for washing clothes,
and that even so late as the Seventeenth Century an author compiling a
book of rules for the gentleman of that day advises him to wash his
hands every day and his face almost as often! In the monasteries bathing
was permitted only to invalids and the very old. Perfume was used
copiously, and filth and squalor abounded. This even in royal circles.
Among the common people conditions were unspeakable.

To-day a gentleman bathes and shaves every day. He keeps his hair
brushed, his finger nails immaculate (or as clean as the kind of work
which he does permits), his linen is always clean and his shoes are
polished. He is not over-fastidious about his clothes, but he has
respect enough for himself as well as for the people among whom he lives
to want to present as agreeable an appearance as possible. "Dress,"
wrote Lord Chesterfield to his son, "is a very foolish thing, and yet it
is a very foolish thing for a man not to be well-dressed, according to
his rank and way of life.... The difference in this case between a man
of sense and a fop is that the fop values himself upon his dress; and
the man of sense laughs at it, and at the same time knows he must not
neglect it."

It is a cheap device for a man to trick himself out with lodge pins and
fraternity symbols, rings, and badges in the hope that they will open
doors for him. Highly ornamental jewelry of any kind is inappropriate.
Not many men can offset a heavy gold watch chain stretched full length
across their bosoms, not many can live down a turquoise ring set with
pearls, and very few can bear the handicap of a bright gold front tooth.
Artists, alone, may gratify their taste for velvet jackets,
Tam-o'-Shanters, and Windsor ties, but the privilege is denied business
men. Eccentricity of dress usually indicates eccentricity of temper, and
we do not want temperamental business men. It is hard enough to get
along with authors and artists and musicians. The business man who is
wise wears conventional clothes of substantial material in conservative
colors. Good sense and good taste demand it.

The time has passed when uncouthness of dress and manner can be taken as
a pledge of honesty and good faith. The President of the United States
to-day is a well-dressed, well-groomed man, and no one thinks any the
less of him for it. Men no longer regard creased trousers, nicely tied
cravats, well-chosen collars, and harmonious color combinations as signs
of sissiness, snobbishness, or weak-mindedness.

Formal dinners and other ceremonious functions require evening dress. It
is the custom, as the Orientals say; and for the sake of other people
present if not for his own, a man should undergo the discomfort, if he
finds it a discomfort, and many men do, of conforming to it. Holiday
attire gives a happy note of festivity which might otherwise be lacking.
It is quite possible to point to a number of men who have succeeded in
business who were wholly indifferent to matters of dress. But it does
not prove anything. Men rise by their strength, not by their weakness.
Some men wait until after they have become rich or famous to become
negligent of their personal appearance. But it is well to remember that
"if Socrates and Aristippus have done aught against custom or good
manner, let not a man think he can do the same: for they obtained this
license by their great and excellent good parts."

A well-dressed man is so comfortably dressed that he is not conscious of
his clothes and so inconspicuously dressed that no one else is conscious
of them.

In a good many instances it is not his own dress which bothers a
business man so much as it is that of some one else--his stenographer,
for instance. Men do not have quite so much opportunity to make
themselves ridiculous as women. Their conventions of dress are stricter,
and, as a rule, they can express their love of color and ornamentation
only in their choice of ties and socks. Girls have practically no
restrictions except what happens to be the style at the moment, and a
young girl untrained in selecting and combining colors and lines, and
making money for the first time in her life, is more likely than not to
make herself look more like a Christmas tree than a lily of the field.

The big department stores which employ hundreds of girls to meet and
serve their customers have settled the problem for themselves by
requiring the girls to wear uniforms. The uniform is very simple; often
a certain color during working hours is prescribed, but the girls are
permitted to choose their own styles. Other places have women who look
after the welfare of the girls and prevent them from laying themselves
open to misunderstanding by the way they dress. Large organizations can
afford to have a special person to take care of such matters, but in a
small office the problem is different.

Of course, a man can always dismiss a girl who dresses foolishly or
carelessly, but this is sneaking away from a problem instead of facing
it. High-class offices have comparatively little trouble this way. In
the first place, they do not attract the frivolous, light-headed, or
"tough" girls; in the second place, if such girls come, the atmosphere
in which they work either makes them conform to the standards of the
office or leave and go somewhere else. If a girl in his office dresses
in a way that he considers inappropriate, a man may tactfully suggest
that something simpler would be more dignified and more in keeping with
business ideals and traditions. But, oh, he must be careful! On no
subject is one so sensitive as on his personal appearance, and women,
perhaps, more so than men.

There is a limit to how far an employer should go in dictating the
manner of his employees' dress. When the head of a big Western
department store declared that he would discharge all the girls who
bobbed their hair, most of us felt that he had gone a bit too far, even
while we saw the logic of his position. While it is the only sensible
way in the world for a woman to wear her hair the majority of people
have not yet come to think so. To the average person, especially to Mrs.
Grundy, who is really the most valuable customer a department store has,
the impression given by bobbed hair is one of frivolity or eccentricity.
The impression given the customer as she enters a store is a most
important item; the head of the store knew it, and therefore he placed
the ban on bobbed hair. Whichever side we take in this particular case
this is true: The business woman should give, like the business man, an
impression of dependability, and she cannot do it if her appearance is
abnormal, or if her mind is divided between how she is looking and what
she is doing.

It is almost funny that we let the faults and mannerisms of other people
affect us to such an extent. They are nothing to us, and yet a man can
work himself into a perfect frenzy of temper merely by looking at or
talking to another who has a fidgety way of moving about, a dainty
manner of using his hands, or a general demean--or that is delicate and
ladylike. Men like what the magazines call "a red-blooded, two-fisted,
he-man." But the world is big enough to accommodate us all whether the
blood in our veins is red or blue, and it is perfectly silly for a man
to throw himself into a rage over some harmless creature who happens to
exasperate him simply because he is alive.

It is an altogether different matter when it is a question of one man
taking liberties with another. Most people object to the physical
nearness of others. It is the thing that makes the New York subways
during the rush hours such a horror. It is not pleasant to have a person
so near that his breath is against your face, and there are not many men
who enjoy being slapped on the back, punched in the ribs, or held fast
by a buttonhole or a coat lapel. A safe rule is never to touch another
person. He may resent it.

The garrulous or impertinent talker is almost as objectionable as the
hail-fellow-well-met, slap-on-the-back fellow. Charles Dickens has a
record of this kind of American in the book which he wrote after his
visit in this country: "Every button in his clothes said, 'Eh, what's
that? Did you speak? Say that again, will you?' He was always wide
awake, always restless; always thirsting for answers; perpetually
seeking and never finding....

"I wore a fur great-coat at that time, and before we were well clear of
the wharf, he questioned me concerning it, and its price, and where I
bought it, and when, and what fur it was, and what it weighed, and what
it cost. Then he took notice of my watch, and asked me what _that_ cost,
and whether it was a French watch, and where I got it, and how I got it,
and whether I bought it or had it given me, and how it went and where
the keyhole was, and when I wound it, every night or every morning, and
whether I ever forgot to wind it at all, and if I did, what then? Where
I had been to last, and where I was going next, and where I was going
after that, and had I seen the President, and what did he say, and what
did I say, and what did he say when I had said that? Eh? Lor' now! Do
tell!"

This sort of curiosity is harmless enough, but exasperating, and so
childish that one hates to rebuke the person who is asking the foolish
questions. There is another kind which is perhaps worse--the man who
asks intrusive questions about how much salary another is getting, how
old he is (men are as sensitive on this subject as women) and so on and
on. It is perfectly legitimate to refuse to answer any question to
which one does not wish to reply. Every man has a right to mental
privacy even when he is denied, as he is in so many modern offices, any
other kind of privacy.

A loud or boisterous person is objectionable. Many times this is through
carelessness, but sometimes, as when a man recounts the story of his
dinner with Mr. Brown, who is a national figure, in a voice so loud that
all the people in the car or room or whatever place he happens to be in,
can hear him, it is deliberate. The careless person is the one who
discusses personalities aloud in elevators, on the train, and in all
manner of public places. Exchanging gossip is a pretty low form of
indoor sport and exchanging it aloud so that everybody can hear makes it
worse than ever. Names should never be mentioned in a conversation in a
place where strangers can overhear, especially if the connection is an
unpleasant one. Private opinions should never be aired in public places
(except from a platform).

The highly argumentative or aggressive person is another common type of
nuisance. He usually raises his voice, thus drowning out the possibility
of interruption, and talks with so much noise and so many vigorous
gestures that he seems to try to make up for his lack of intellect by
an excess of tumult. Arguments have never yet convinced anybody of the
truth, and it is a very unpleasant method to try. Most arguments are
about religion or politics and even if they were settled nothing would
be accomplished. In the Middle Ages men used to debate about the number
of angels that could stand on the point of a pin. Hours and hours were
wasted and learned scholars were brought into the discussion, which was
carried forward as seriously as if it were a debate between the merits
of the Republican and Democratic parties. Suppose they had settled it.
Would it have mattered?

One of the most offensive public plagues is the man who leaves a trail
of untidiness behind him. No book of etiquette, not even a book of
business etiquette, could counsel eating on the streets in spite of the
historic and inspiring example of Mr. Benjamin Franklin walking down the
streets of Philadelphia with a loaf of bread under each arm while he
munched from a third which he held in his hand. One can forgive a man,
however, if he, feeling the need of nourishment, eats a bar of chocolate
if he takes great care to put the wrappings somewhere out of the way. No
man with any civic pride will scatter peanut hulls, cigarette boxes,
chocolate wrappings, raisin boxes, and other debris along the streets,
in the cars, on the stairs, and even on the floors of office buildings.
Garbage cans and waste-baskets were made to take care of these things.

Tidiness is worth more to a business man than most of them realize. In
the first place it gives a favorable impression to a person coming in
from the outside, and, in the second place, it helps those on the inside
to keep things straight. Folders for correspondence, card indexes,
memorandum files and other similar devices are essential to the orderly
transaction of business.

Keeping ashes and scraps of paper off the floor may seem trifles, but
such trifles go far toward making the atmosphere, which is another word
for personality, of an office. Some men have secretaries who take care
of their desks and papers and supervise the janitor who cleans the
floors and windows, but those who do not, find that they can manage
better when they have a place to put things and put them there.

Nothing has more to do with making a gentleman than a courteous and
considerate attitude toward women. In business a man should show
practically the same deference toward a woman that he does in society.
Any man can be polite to a woman he is anxious to please, the girl he
loves, for instance, but it takes a gentleman to be polite to every
woman, especially to those who work for him, those over whom he
exercises authority.

It is unnecessary for a man to rise every time one of the girls in his
office enters his private audience room, but he should always rise to
receive a visitor, whether it is a man or woman, and should ask the
visitor to be seated before he sits down himself. In witheringly hot
weather a man may go without his coat even if his entire office force
consists of girls, but he should never receive a guest in his shirt
sleeves. He should listen deferentially to what the visitor has to say,
but if she becomes too voluble or threatens to stay too long or if there
is other business waiting for him, he may (if he can) cut short her
conversation. When she is ready to go he should rise and conduct her to
the door or to the elevator, as the case may be, and ring the bell for
her. He cannot, of course, do this if his visitors are frequent, if
their calls are about matters of trifling importance, or if he is
working under high pressure.

We once had an English visitor here in America who thought our manners
were outrageously bad, but there was one point on which we won a perfect
score. "Any lady," he said, "may travel alone, from one end of the
United States to the other, and be certain of the most courteous and
considerate treatment everywhere. Nor did I ever once, on any occasion,
anywhere, during my rambles in America, see a woman exposed to the
slightest act of rudeness, incivility, or even inattention." Conditions
have changed since then. Women had not left their homes to go into
offices and factories, but unless we can hold to the standard described
by the Englishman, the change has not been for the better, for any of
the people concerned.

Since the Victorian era our ideas of what constitutes an act of rudeness
have been modified. Then it would have been unthinkable that a woman
should remain standing in a coach while men were seated. Now it is
possible for a man to keep his place while a woman swings from a strap
and defend himself on the grounds that he has worked harder during the
day than she (how he knows is more than we can say), and that he has
just as much right (which is certainly true) as any one else. Yet it is
a gracious and a chivalrous act for a man to offer a woman his place on
a car, and it is very gratifying to see that hundreds of them, even in
the cities, where life goes at its swiftest pace and people live always
in a hurry, surrender their seats in favor of the women who, like
themselves, are going to work. Old people, afflicted people, men and
women who are carrying children in their arms, and other people who
obviously need to sit down are nearly always given precedence over the
rest of us. This is, of course, as it should be.

But the heart of what constitutes courtesy has not changed and never
will. It is exactly what it was on that day nearly four hundred years
ago when Sir Philip Sidney, mortally wounded on the field of Zutphen,
gave his last drop of water to the dying soldier who lay near him and
said, "Thy need is greater than mine."



V

TABLE MANNERS


In the old books of etiquette in the chapter on table manners the
authors used to state that it was not polite to butter your bread with
your thumb, to rub your greasy fingers on the bread you were about to
eat, or to rise from the table with a toothpick in your mouth like a
bird that is about to build her nest. We have never seen any one butter
his bread with his thumb, but----

There are in the United States nearly five million people who can
neither read nor write. We have no statistics but we venture to say
there are as many who eat with their knives. There are people among
us--and they are not all immigrants in the slum districts or Negroes in
the poorer sections of the South--who do not know what a napkin is, who
think the proper way to eat an egg is to hold it in the hand like a
piece of candy, and bite it, the egg having previously been fried on
both sides until it is as stiff and as hard as a piece of bristol board,
who would not recognize a salad if they saw one, and who have never
heard of after-dinner coffee.

Very few of them are people of wealth, but an astonishing number of
successful business men were born into such conditions. They had no
training in how to handle a knife and fork and they probably never read
a book of etiquette, but they had one faculty, which is highly developed
in nearly every person who lifts himself above the crowd, and that is
observation.

In addition to this a young man is very fortunate, especially if his way
of life is cast among people whose manners are different from those to
which he has been accustomed, if he has a friend whom he can consult,
not only about table manners but about matters of graver import as well.
And he should not be embarrassed to ask questions. The disgrace, if
disgrace it could be called, lies only in ignorance.

A number of years ago a young man who was the prospective heir to a
fortune--this charming story is in Charles Dickens's wonderful novel,
"Great Expectations"--went up to London for the express purpose of
learning to be a gentleman. It fell about that almost as soon as he
arrived he was thrown into the company of a delightful youth who had
already attained the minor graces of polite society. Very much in
earnest about what he had set out to do, and blessed besides with a
goodish bit of common sense, he explained his situation to Herbert, for
that was the other boy's name, mentioned the fact that he had been
brought up by a blacksmith in a country place, that he knew practically
nothing of the ways of politeness, and that he would take it as a great
kindness if Herbert would give him a hint whenever he saw him at a loss
or going wrong.

"'With pleasure,' said he, 'though I venture to prophesy that you'll
want very few hints.'"

They went in to dinner together, a regular feast of a dinner it seemed
to the ex-blacksmith's apprentice, and after a while began to talk about
the benefactress who, they believed, had made it possible.

"'Let me introduce the topic,' began Herbert, who had been watching
Pip's table manners for some little time, 'by mentioning that in London
it is not the custom to put the knife in the mouth--for fear of
accidents--and that while the fork is reserved for that use it is not
put further in than necessary. It is scarcely worth mentioning, only
it's as well to do as other people do. Also, the spoon is not generally
used over-hand but under. This has two advantages. You get at your mouth
better (which after all is the object), and you save a good deal of the
attitude of opening oysters on the part of the right elbow.'

"He offered these suggestions (said Pip) in such a lively way, that we
both laughed and I scarcely blushed."

The conversation and the dinner continued and the friendship grew apace.
Presently Herbert broke off to observe that "society as a body does not
expect one to be so strictly conscientious in emptying one's glass, as
to turn it bottom upwards with the rim on one's nose."

"I had been doing this," Pip confessed, "in an excess of attention to
his recital. I thanked him, and apologized. He said, 'Not at all,' and
resumed."

This was written many years ago but neither in life nor in literature is
there a more beautiful example of perfect courtesy than that given by
Herbert Pocket when he took the blacksmith's boy in hand and began his
education in the art of being a gentleman. Not only was he at perfect
ease himself but--and this is the important point--he put the
blacksmith's boy at ease.

It is worth remarking, by way of parenthesis, that Herbert's father was
a gentleman. "It is a principle of his," declared the boy, "that no man
who was not a true gentleman at heart, ever was, since the world began,
a true gentleman in manner. He says, no varnish can hide the grain of
the wood; and that the more varnish you put on, the more the grain will
express itself."

The American table service is not complicated. Any intelligent person
who knows the points covered by Herbert Pocket, who knows that one
should not cut up all of his meat at the same time but mouthful by
mouthful as he needs it, that it is not customary to butter a whole
slice of bread at once nor to plaster cheese over the entire upper
surface of a cracker, can by a dint of watching how other people do it
find his way without embarrassment through even the most elaborate array
of table implements. The easiest way to acquire good table manners (or
good manners of any other kind, as far as that goes) is to form the
habit of observing how the people who manage these things most
gracefully go about it. It is best to begin early. To use one of David
Harum's expressive maxims, "Ev'ry hoss c'n do a thing better 'n' spryer
if he's ben broke to it as a colt."

Eating should be, and, as a matter of fact, is, when one follows his
usual custom, an unconscious process like the mechanical part of reading
or writing. It is only when he is trying to be a bit more formal or
fastidious than is habitual with him that a man gets tangled, so to
speak, in the tines of his fork.

Cooking is one of the fine arts. Poets, painters, sculptors, musicians,
and millionaires have always paid tribute to it as such--and so is
dining. Like a great many other arts it was first developed among royal
circles, and there was a time when the king resented the idea of a
commoner being able to dine with grace and elegance. Since then it has
become democratized, and now there are no restrictions except those
which a man places about himself. And there is no earthly (or heavenly)
reason why a man should not eat in the way which society has established
as correct, and a good many reasons why he should.

Physicians--and this is the strongest argument we know--might advance
their plea on the grounds of good health. In this case we find, as we do
in a number of others, that what good manners declares should be done is
heartily endorsed at the same time by good sense. It is only among
people of blunted sensibilities that nice table manners count for
nothing; for

    There's no reproach among swine, d'you see,
        For being a bit of a swine.

Among business men it is often perplexing to know whom and when to
invite. Generally speaking, the older man or the man with the superior
position takes the initiative, but there are an infinite number of
exceptions. Generally speaking, also, the man who is resident in a place
entertains the one who is visiting, but there are infinite exceptions to
this as well, especially in the case of traveling salesman. All courtesy
is mutual, and it is almost obligatory upon the salesman who has been
entertained to return the courtesy in kind. Such invitations should be
tendered after a transaction is completed rather than before. The burden
of table courtesy falls upon the man who is selling rather than the one
who is buying, probably because he is the one to whom the obvious profit
accrues.

Social affairs among the wives of business men which grow out of the
business relations of their husbands follow the same rules as almost any
other social affairs. Nearly always it is the wife of the man with the
higher position who issues the first invitation, and it is permissible
for her to invite a woman whom she does not know personally if she is
the wife of a business friend of her husband.

The biggest hindrance to the establishment of good manners among
business men is the everlasting hurry in which they (and all the rest of
us) live. There must first of all be leisure, not perhaps to the extent
advocated by a delightful literary gentleman of having three hours for
lunch every day, but time enough to sit down and relax. Thousands of
business men dash out to lunch--bad manners are at their worst in the
middle of the day--as if they were stopping off at a railroad junction
with twenty minutes to catch a train and had used ten of them checking
baggage. And they do not always do it because they are in a hurry. They
have so thoroughly developed the habit of living in a frenzied rush that
even when they have time to spare they cannot slow down.

Pleasant surroundings are desirable. It is much easier to dine in a
quiet spacious room where the linen is white and the china is thin, the
silver is genuine silver, and the service is irreproachable, than in a
crowded restaurant where thick dishes rattle down on white-tiled tables
from the steaming arms of the flurried waitress, where there is no
linen, but only flimsy paper napkins (which either go fluttering to the
floor or else form themselves into damp wads on the table), where the
patrons eat ravenously and untidily, and where the atmosphere is dense
with the fumes of soup and cigarettes. But luxury in eating is expensive
and most of us must, perforce, go to the white-tiled places. And the art
of dining is not a question of what one has to eat--it may be beans or
truffles--or where one eats it--from a tin bucket or a mahogany
table--it all depends upon _how_; and the man who can eat in a
"hash-house," an "arm-chair joint," a "beanerie," a cafeteria, a
three-minute doughnut stand or any of the other quick-lunch places in as
mannerly a way as if he were dining in a hotel _de luxe_ has, we think,
a pretty fair claim to the title of gentleman.

The responsibility for a dinner lies with the host. If his guest has had
the same social training that he has or is accustomed to better things
he will have comparatively little trouble. All he can do is to give him
the best within his means _without apology_. We like to present
ourselves in the best possible light (it is only human) and for this
reason often carry our friends to places we cannot afford. This imposes
upon them the necessity of returning the dinner in kind, and the vicious
circle swings around, each person in it grinding his teeth with rage but
not able to find his way out. Entertaining is all right so long as it is
a useful adjunct to business, but when it becomes a burden in itself it
is time to call a halt.

Smoking during and immediately after a meal is very pleasing to the man
who likes tobacco, but if he has a guest (man or woman) who objects to
the smell of it he must wait until later. On the other hand if his guest
likes to smoke and he does not he should insist upon his doing so. It is
a trifling thing but politeness consists largely of yielding gracefully
in trifles.

Old-fashioned gentlemen held it discourteous to mention money at table,
but in this degenerate age no subject is taboo except those that would
be taboo in any decent society. Obviously when men meet to talk over
business they cannot leave money out of the discussion. In a number of
firms the executives have lunch together, meeting in a group for perhaps
the only time during the day. It helps immeasurably to coördinate
effort, but it sometimes fails to make the lunch hour the restful break
in the middle of the day which it should be. It is generally much more
fun and of much more benefit to swap fish stories and hunting yarns than
to go over the details of the work in the publicity department or to
formulate the plans for handling the Smith and Smith proposition.
Momentous questions should be thrust aside until later, and the talk
should be--well, _talk_, not arguing, quarreling, or scandal-mongering.
The subject does not greatly matter except that it should be something
in which all of the people at the table are interested. Whistler was
once asked what he would do if he were out at dinner and the
conversation turned to the Mexican War, and some one asked him the date
of a certain battle. "Do?" he replied. "Why, I would refuse to associate
with people who could talk of such things at dinner!"

Polite society has always placed a high value on table manners, but it
is only recently that they have come to play so large a part in
business. Some one has said that you cannot mix business and friendship.
It would be nearer the truth to say that you cannot separate them. More
and more it is becoming the habit to transact affairs over the table,
and a very pleasant thing it is, too. Aside from the coziness and warmth
which comes from breaking bread together one is free from the
interruptions and noise of the office, and many a commercial
acquaintance has ripened into a friend and many a business connection
has been cemented into something stronger through the genial influence
of something good to eat and drink. It is, of course, a mistake to
depend too much upon one's social gifts. They are very pleasant and
helpful but the work of the world is done in offices, not on golf links
or in dining rooms. We have little patience with the man who sets his
nose to the grindstone and does not take it away until death comes in
between, but we have just as little with the man who has never touched
the grindstone.

Stories go the rounds of executives who choose their subordinates by
asking them out to lunch and watching the way they eat. One man always
calls for celery and judges his applicant by what he does with it. If he
eats only the tender parts the executive decides that he is extravagant,
at least with other people's money, but if he eats the whole stalk,
green leaves and all, he feels sure that he has before him a man of
economy, common sense, and good judgment! The story does not say what
happens when the young man refuses celery altogether. Another uses
cherry pie as his standard and judges the young man by what he does with
the pits. There are three ways to dispose of them. They may be lowered
from the mouth with the spoon, they may be allowed to drop unaided, or
they may be swallowed. The last course is not recommended. The first is
the only one that will land a job. But tests like this work both ways
and one is rather inclined to congratulate the young men who were turned
down than those who were accepted.

All this aside, an employer does want to know something about the table
manners of an employee who is to meet and dine with his customers. An
excellent salesman may be able to convince a man of good breeding and
wide social training if he tucks his napkin into his bosom, drinks his
soup with a noise, and eats his meat with his knife, but the chances are
against it.

A man who is interested heart and soul in one thing will think in terms
of it, will have it constantly in his mind and on the tip of his tongue.
But the man of one subject, whatever that subject may be, is a bore. It
is right that a man should live in his work, but he must also live
outside of it. One of the most tragic chapters in the history of
American life is the one which tells of the millions and millions of men
who became so immersed in business affairs that they lost sight of
everything else. The four walls of the narrow house which in the end
closes around us all could not more completely have cut them off from
the light of day. It is a long procession and it has not ended--that
line of men passing single file like convicts down the long gray vaults
of business, business, business, with never a thought for the stars or
the moon or books or trees or flowers or music or life or love--nothing
but what casts a shadow over that dismal corridor.

    These are dead men with no thought
    Of things that are not sold or bought.

           *       *       *       *       *

    In their bodies there is breath,
    But their souls are steeped in death.

It is not a cheerful picture to contemplate (and it seems a good long
way away from table manners), but the men who form it are more to be
pitied than blamed. They are blind.



VI

TELEPHONES AND FRONT DOORS


"If the outside of a place is not all right," says a man who spends the
greater part of his time visiting business houses and talking with
business men, "the chances are that it is not worth while to go inside."

There are three ways of getting inside: by letter (which has a chapter
to itself), by the front door, and by telephone. And there are more
complaints against the telephone way than either or both the others,
which is perfectly natural, since it is the most difficult to manage. In
the first place, it requires good behavior from three people at the same
time, and that is a good deal to expect. Secondly, they cannot see one
another--they are like blind people talking together--and no one of them
can do his part unless the other two do theirs. In the third place, the
instrument is a lifeless thing, and when something goes wrong with it it
rouses the helpless fury inspired by all inanimate objects which
interfere with our comfort--like intermittent alarm clocks, collar
buttons that roll under the furniture, and flivvers that go dead without
reason in the middle of country roads. In each case whatever one does
has no effect. The alarm clock continues to ring (unless one gets out of
bed to shut it off, which is worse than letting it ring), the collar
button remains hid in the darkest part of the room, the flivver remains
stuck in the muddiest part of the road, and the telephone is worst of
all, for the source of the trouble is usually several miles away and
there is no means of getting at it.

The telephone is a nuisance--no one denies it--but it is a necessity
also--no one denies that, either--and one of the greatest conveniences
in an age of great conveniences. Some of the disagreeable features
connected with it cannot be done away with but must be accepted with as
much tranquility as we can master, like the terrific noise which an
aëroplane makes or the trail of smoke and cinders which a railway train
leaves behind. The one who is calling, for instance, cannot know that he
is the tenth or eleventh person who has called the man at the other end
of the wire in rapid succession, that his desk is piled high with
correspondence which must be looked over, signed, and sent out before
noon, that the advertising department is waiting for him to O. K. their
plans for a campaign which should have been launched the week before,
that an important visitor is sitting in the library growing more
impatient every minute, and that his temper has been filed down to the
quick by an assortment of petty worries. (Of course, no office should be
run like this, but it sometimes happens in the best of them.)

Some one has said that we are all like islands shouting at each other
across a sea of misunderstanding, and this was long before telephones
were thought of. It is hard enough to make other people understand what
we mean, even with the help of facial expression and gestures, and over
the wire the difficulty is increased a hundred fold. For telephoning
rests upon a delicate adjustment between human beings by means of a
mechanical apparatus, and it takes clear thinking, patience, and
courtesy to bring it about.

The telephone company began its career some few years ago unhampered by
the traditions to which the earlier corporations were slave, the old
"public be damned" idea. Their arbitrary methods had brought them to
grief, and the new concern, with a commendable regard for the lessons
taught by the experience of others, inaugurated a policy of usefulness,
service, and courtesy. The inside history of the telephone is one of
constant watchfulness, careful management, and continuous improvement;
and every improvement has meant better service to the public. (We are
not trying to advertise the telephone company. We realize that it has
been guilty, like every other business, of manifold sins.)

Even the fact that there is a telephone girl instead of a telephone boy
is due to the alertness and good business sense of the company. To put a
boy before a switchboard and expect him not to pull it apart to see how
it was made; or to place him in a position to entertain himself by
connecting the wrong parties and listening to the impolite names they
called each other and expect him not to do it, would be expecting the
laws of nature to reverse themselves. The telephone company tried
it--for a while. They discovered, besides, that a boy will not "take"
what a girl will. It makes no difference what goes wrong with a
connection, the subscriber blames the operator when many times the
operator, especially the one he is talking to, has had nothing to do
with it. The girls have learned to hold their tempers (not always, but
most of the time), but when boys had charge of the switchboards and the
man at the end of the wire yelled, "You cut me off!" and the youngster
had not, he denied it hotly: "You're a liar! I didn't!" The subscriber
would not stand for this, angry words flew back and forth, and more than
once the indignant young operator located the subscriber (not a very
difficult thing for him to do) and went around to settle things in
person. Words were not always the only weapons used.

If this had continued the telephone would never have become a public
utility. People would have looked upon it as an ingenious device but not
of universal practical value. As it is, good salesmanship and efficient
service first elevated a plaything to a luxury and then reduced the
luxury to a necessity. And it was possible not only because the
mechanism itself is a miraculous thing but because it has had back of it
an intelligent human organization working together as a unit.

We say this deliberately, knowing that the reader will think of the
times when the trouble he has had in getting the number he wanted has
made him think there was not a thimbleful of intelligence among all of
the people associated with the entire telephone company. But considering
the body of employees as a whole the standard of courteous and competent
service is extraordinarily high. The public is impatient and prone to
remember bad connections instead of good ones. It is ignorant also and
has very small conception of what a girl at central is doing. And it is
quick to blame her for faults of its own.

One of the worst features of telephone service is the fact that when one
is angry or exasperated he seldom quarrels with the right person. Some
time ago a man was waked in the middle of the night by the ringing of
the telephone bell. He got out of bed to answer it and discovered that
the man was trying to get another number. He went back to bed and to
sleep. The telephone bell rang again, and again he got out of bed to
answer it. It was the same man trying to get the same number. He went to
bed and back to sleep. The telephone bell rang the third time, he got
out of bed again and answered it again and found that it was still the
same man trying to get the same number! "I wasn't very polite the third
time," he confessed when he told about it. But the poor fellow at the
other end of the wire probably had just as touching a story to tell, for
unless it had been very important for him to get the number he would
hardly have been so persistent. The girl at the switchboard may have had
a story of her own, but what it was is one of those things which, as
Lord Dundreary used to say, nobody can find out.

The girls who enter the service of the New York Telephone Company (and
the same thing is true in the other branches of the telephone service,
especially in big cities where there are large groups to work with) are
carefully selected by an employment bureau and sent to a school where
they are thoroughly grounded in the mechanical part of their work and
the ideals for which the company stands. They are not placed on a
regular switchboard until they have proved themselves efficient on the
dummy switchboard, and then it is with instructions to be courteous
though the heavens fall (though they do not express it exactly that
way). "It is the best place in the world to learn self-control," one of
the operators declares, and any one who has ever watched them at work
will add, "Concentration, also." One of the most remarkable sights in
New York is a central exchange where a hundred or more girls are working
at lightning speed, undisturbed by the low murmur around them, intent
only on the switchboard in front of them, making something like five
hundred connections a minute.

They are a wonderfully level-headed group, these telephone girls,
wonderfully unlike their clinging-vine Victorian grandmothers. They do
not know how to cling. If a man telephones that he has been shot, the
girl who receives the call does not faint. She sends him a doctor
instead and takes the next call almost without the loss of a second. If
a woman wants a policeman to get some burglars out of the house, she
sends her one; if some one telephones that a house is burning, she calls
out the fire department--and goes straight on with her work. Now and
then something spectacular happens to bring the splendid courage of the
girls at the switchboards to the attention of the public, such as the
magnificent service they gave from the exchange located a few feet from
Wall Street on the day of the explosion, but ordinarily it passes, like
most of the other good things in life, without comment.

The New York Telephone Company tries to keep its girls healthy and
happy. At regular intervals they are given rest periods. Attractive
rooms are prepared for them, tastefully furnished, well-lighted, and
filled with comfortable chairs, good books, and magazines. Substantial
meals are supplied in the middle of the day at a nominal charge. Special
entertainments are planned from time to time, and best of all, the play
time is kept absolutely distinct from the work time, a condition which
makes for happiness as well as usefulness.

The girls are not perfect, they are not infallible. And they are only a
third part of a telephone call. They work under difficulties at a task
which is not an easy one, and their efficiency does not rest with them
alone but with the people whom they serve as well.

A telephone call begins with the subscriber. Very few people understand
the intricate system of cable and dynamos, vacuum tubes, coil racks,
storage batteries, transmitters and generators which enable them to talk
from a distance, and a good many could not understand them even if they
were explained. Fortunately it is not necessary that they should. The
subscriber's part is very simple.

He should first make sure that he is calling the right number. In New
York City alone, forty-eight thousand wrong numbers are asked for every
day by subscribers who have not consulted the telephone directory first,
or who have unconsciously transposed the digits in a number. For
example, a number such as 6454 can easily be changed to 6544. The
telephone directory is a safe guide, much more so than an old letter or
bill head or an uncertain memory. Information may be called if the
number is not in the directory, but one should be definite even with
her. She cannot supply the number of Mr. What-you-may-call-it or of Mr.
Thing-um-a-bob or of Mr. Smith who lives down near the railroad station,
and she cannot give the telephone number of a house which has no
telephone in it. She has no right to answer irrelevant questions; is, in
fact, prohibited from doing so. Her business is to furnish numbers and
she cannot do it efficiently if she is expected also to explain why a
cat has whiskers, how to preserve string beans by drying them, what time
it is, what time the train leaves for Wakefield, or what kind of
connection can be made at Jones's Junction.

In calling a number the name of the exchange should be given first. The
number itself should be called with a slight pause between the hundreds
and the tens, thus, "Watkins--pause--five, nine--pause--hundred" for
"Watkins 5900" or "Murray Hill--pause--four, two--pause--six, three" for
"Murray Hill 4263." The reason for this is that the switchboard before
which the operator sits is honeycombed with tiny holes arranged in
sections of one hundred each. Each section is numbered and each of the
holes within it is the termination of a subscriber's line. In locating
"Watkins 5900" the girl first finds the section labelled "59" and then
the "00" hole in that section, and if the "59" is given first she has
found it by the time the subscriber has finished calling the number.

The number should be pronounced slowly and distinctly.

When the operator repeats it the subscriber should acknowledge it, and
if she repeats it incorrectly, should stop her and give her the number
again. And he should always remember, however difficult it may be to
make her understand, that he is talking to a girl, a human being, and
that the chances are ten to one that the poor connection is not her
fault.

To recall the operator in case the wrong person is connected it is only
necessary to move the receiver hook slowly up and down. She may not be
able to attend to the recall at once but jiggling the hook angrily up
and down will not get her any sooner. In fact, the more furious the
subscriber becomes the less the girl knows about it, for the tiny signal
light fails to register except when the hook is moved slowly; or if the
switchboard is one where the operator is signalled by a little disk
which falls over a blank space the disk fails to move down but remains
quivering almost imperceptibly in its usual position.

After he has placed a call a man should wait at the telephone or near it
until the connection is made. Too many men have a way of giving their
secretaries a number to send through and then wandering off somewhere
out of sight so that when the person is finally connected he has to wait
several minutes while the secretary locates the man who started the
call. It is the acme of discourtesy to keep any one waiting in this
manner. It implies that your time is much more valuable than his, which
may be true, but it is hardly gracious to shout it in so brazen a
fashion.

It has been estimated that in New York City alone, more than a full
business year is lost over the telephone every day between sunrise and
sunset. There are 3,800,000 completed connections made every day. Out of
each hundred, six show a delay of a minute or more before the person
called answers. In each day this amounts to a delay of 228,000
connections. Two hundred and twenty-eight thousand minutes (and
sometimes the delay amounts to much more than a minute) is the
equivalent of 475 days of eight hours each, or as the gentleman who
compiled these interesting statistics has it, a business year and a
third with all the Sundays and holidays intact. In the course of a year
it amounts to more than all the business days that have elapsed since
Columbus discovered America!

It may be argued that we would be better off if we lost more than a year
every day and did all our work at more leisurely pace. This may be, but
the time to rest is not when the telephone bell is ringing.

The telephone on a business man's desk should always be facing him and
it should not be tricked out with any of the patent devices except those
sanctioned by the company. Most of them lessen instead of increase
efficiency. A woman in her home where calls are infrequent may hide her
telephone behind a lacquered screen or cover it with pink taffeta
ruffles, but in a business office it is best to make no attempts to
beautify it. It is when it is unadorned that the ugly little instrument
gives its best service.

There should always be a pad and pencil at hand so that the message (if
there is one) can be taken down without delay. The person at the other
end probably has not time (and certainly has not inclination) to wait
until you have fumbled through the papers on your desk and the rubbish
in the drawers to locate something to write on and something to write
with.

"Hello" is a useless and obsolescent form of response in business
offices. The name of the firm, of the department, or of the man
himself, or of all three, according to circumstances, should be given.
When there is a private operator to take care of the calls she answers
with the name of the firm, Blank and Blank. If the person at the other
end of the wire says, "I want the Advertising department," she connects
them and the man there answers with "Advertising department." The other
then may ask for the manager, in which case the manager answers with his
name. It is easy to grow impatient under all these relays, but a
complicated connection involving half a dozen people before the right
one is reached can be accomplished in less than a minute if each person
sends it straight through without stopping to exchange a number of
"Helloes" like a group of Swiss yodelers, or to ask a lot of unnecessary
questions.

It is not necessary to scream over the telephone. The mouth should be
held close to the transmitter and the words should be spoken carefully.
In an open office where there are no partitions between the desks one
should take especial pains to keep his voice modulated. One person
angrily spluttering over the telephone can paralyze the work of all the
people within a radius of fifty feet. If it were a necessary evil we
could make ourselves grow accustomed to it. But it is not. And there is
already enough unavoidable wear and tear during the course of a business
day without adding this.

"_Hello, what do you want?_" is no way to answer a call. No decent
person would speak even to a beggar at his door in this way and the
visitor over the telephone, whoever he is, is entitled to a cordial
greeting. _The voice with the smile wins._

An amusing story is told of a man in Washington who was waked one
evening about eleven o'clock by the telephone bell. At first he swore
that he would not answer it but his wife insisted that it might be
something very important, and finally, outraged and angry, he blundered
through the dark across the room and into the hall, jerked down the
receiver and yelled, "Hello!" His wife, who was listening tensely for
whatever ill news might be forthcoming, was perfectly amazed to hear him
saying in the next breath, in the most dulcet tones he had ever used,
"Oh, how do you do, I'm _so_ glad you called. Oh, delightful. Charmed.
I'm sure she will be, too. Thank you. Yes, indeed. So good of you.
_Good_-bye." It was the wife of the President of the United States
asking him and his wife to dinner at the White House.

If the person calling is given the wrong department he should be
courteously transferred to the right one. Courteously, and not with a
brusque, "You've got the wrong party" or "I'm not the man you want" but
with "Just a minute, please, and I'll give you Mr. Miller."

The time when people are rudest over the telephone is when some one
breaks in on the wire. It might be just as well to remember that people
do not interrupt intentionally, and the intruder is probably as
disconcerted as the man he has interrupted. If he had inadvertently
opened the wrong door in a business office the man inside would not have
yelled, "Get out of here," but over the telephone he will shriek, "Get
off the wire" in a tone he would hardly use to drive the cow out of a
cabbage patch.

In an effort to secure better manners among their subscribers the
telephone company has asked them to try to visualize the person at the
other end of the wire and to imagine that they are talking face to face.
Many times a man will say things over the telephone--rude, profane,
angry, insulting things, which he would not dream of saying if he were
actually before the man he is talking to. And to make it worse he is
often so angry that he does not give the other a chance to explain his
side of it, at least not until he has said all that he has to say, and
even then he not infrequently slams the receiver down on the hook as
soon as he has finished!

Listening on a wire passes over from the field of courtesy into that of
ethics. On party lines in the country it is not considered a heinous
offense to eavesdrop over the telephone, but the conversation there is
for the most part harmless neighborhood gossip and it does not matter
greatly who hears it. In business it is different. But it is practically
impossible for any one except the operator to overhear a conversation
except by accident, and it is a misdemeanor punishable by law for her to
give a message to any one other than the person for whom it was
intended.

In every office there should be a large enough mechanical equipment
manned by an efficient staff to take care of the telephone traffic
without delay. "The line is busy" given in answer to a call three or
four times will send the person who is calling to some other place to
have his wants looked after.

Few places appreciate the tremendous volume of business that comes in by
way of telephone or the possibilities which it offers to increase
business opportunities. They are as short-sighted as the department
store which, a good many years ago, when telephones were new, had them
installed but took them out after a few weeks because the clerks were
kept so busy taking orders over them that they did not have time to
attend to the customers who came into the store!

Another important vantage point which, like the telephone, suffers from
neglect is the reception desk. Millions of dollars' worth of business is
lost every year and perfect sandstorms and cyclones of animosity are
generated because business men have not yet learned the great value of
having the right kind of person to receive visitors. To the strangers
who come--and among the idlers and swindlers and beggars who assail
every successful business house are potential good friends and
customers--this person represents the firm,--is, for the time being, the
firm itself.

It is very childish for a man to turn away from a reception desk because
he does not like the manner of the person behind it, but business men,
sensible ones at that, do it every day. Pleasant connections of years'
standing are sometimes broken off and valuable business propositions are
carried to rival concerns because of indifferent or insolent treatment
at the front door. Only a short time ago an advertising agency lost a
contract for which it had been working two years on account of the way
the girl at the door received the man who came to place it. He dropped
in without previous appointment and was met by a blonde young lady with
highly tinted cheeks who tilted herself forward on the heels of her
French pumps and pertly inquired what he wanted. He told her. "Mr. Hunt
isn't in." "When will he be back?" "I don't know," and she swung around
on the impossible heels. The man deliberated a moment and then swung
around on his heels (which were very flat and sensible) and carried the
contract to another agency. Instances of this kind might be multiplied.
Some business men would have persisted until they got what they wanted
from the young lady. Others would have angrily reported her to the head
of her office, but the majority would have acted as this man did.

Most men (and women), whether they are in business or not, do not
underestimate their own importance and they like to feel that the rest
of the world does not either. They do not like to be kept waiting; they
like to be received with a nice deference, not haughtily; they do not
like to be sent to the wrong department; and they love (and so do we
all) talking to important people. Realizing this, banks and trust
companies and other big organizations have had to appoint nearly as many
vice-presidents as there were second-lieutenants during the war to take
care of their self-important visitors. Even those whose time is not
worth ten cents (a number of them are women) like to be treated as if it
were worth a great deal. It is, for the most part, an innocent desire
which does no one any special harm, and any business that sets out to
serve the public (and there is no other kind) has to take into account
all the caprices of human vanity. We cannot get away from it. Benjamin
Franklin placed humility among the virtues he wished to cultivate, but
after a time declared it impossible. "For," he said, "if I overcame
pride I would be proud of my humility."

Courtesy is the first requirement of the business host or hostess and
after that, intelligence. Some business houses make the mistake of
putting back of the reception desk a girl who has proved herself too
dull-witted to serve anywhere else. The smiling idiot with which this
country (and others) so abounds may be harmless and even useful if she
is kept busy behind the lines, but, placed out where she is a buffer
between the house and the outside world, she is a positive affliction.
She may be pleasant enough, but the caller who comes for information and
can get nothing but a smile will go away feeling about as cheerful as if
he had stuck his hand into a jar of honey when he was a mile or so away
from soap, water, and towel.

A litter of office boys sprawling untidily over the desks and chairs in
the reception room is as bad, and a snappy young lady of the "Now see
here, kid" variety is worse.

The position is not an easy one, especially in places where there is a
constant influx of miscellaneous callers, and it is hardly fair to ask a
young girl to fill it. In England they use elderly men and in a number
of offices over here, too. Their age and manner automatically protect
them (and incidentally their firms) from many undesirables that a boy or
girl in the same position would have considerable difficulty in
handling. And they lend the place an air of dignity and reserve quite
impossible with a youngster.

In some offices, especially in those where large amounts of money are
stored or handled, there are door men in uniform and often plain clothes
huskies near the entrances to protect the people (and the money) on the
inside from cranks and crooks and criminals. In others, a physician's
office, for instance, or any small office where the people who are
likely to come are of the gentler sort, a young girl with a pleasing
manner will do just as well as and perhaps better than any one else. In
big companies where there are many departments, it is customary to
maintain a regular bureau of information to which the caller who is not
sure whom or what he wants is first directed, but the majority of
businesses have only one person who is delegated to receive the people
who come and either direct them to the person they want to see or turn
them aside.

Most of them must be turned aside. If the stage managers in New York
interviewed all the girls who want to see them, they would have no time
left for anything else, and the same thing is true of nearly every man
who is prominent in business or in some other way. (Charlie Chaplin
received 73,000 letters during the first three days he was in England.
Suppose he had personally read each of them!) Hundreds of people must be
turned away, but every person who approaches a firm either to get
something from it or to give something to it has a right to attention.
Men are in business to work, not to entertain, and they must protect
themselves. But the people who are turned away must be turned away
courteously, and the business house which has found some one who can do
it has cause to rise and give thanks.



VII

TRAVELING AND SELLING


The etiquette of traveling includes very few points not covered by the
general laws of good behavior. Keeping one's place in line before the
ticket window, having money ready and moving aside as quickly as
possible instead of lingering to converse with the ticket-seller about
train schedules and divers other interesting subjects are primary rules.
It is permissible to make sure that the train is the right one before
getting on it, but it is unnecessary to do it more than half a dozen
times. When the sign over the gate says "Train for Bellevue" it probably
_is_ the train for Bellevue, and when the guard at the gate repeats that
it is the train for Bellevue the chances are that he is telling the
truth.

An experienced traveler usually carries very little baggage. A lot of
suitcases and grips are bothersome, not only to the one who has charge
of them, but also to those who are cramped into small quarters because
of them. A traveler may make himself as comfortable as he likes so long
as it is not at the expense of the other passengers. If they object to
an open window the window must stay down. Lounging over a seat is bad
form, especially if there is some one else in it. So is prowling from
one end of the car to the other. Besides, it makes some people nervous.
Snoring is impolite and so is talking in one's sleep, but they are
beyond remedy. Talking with the person in the berth above or below is
not, however, and is much more disturbing than the noise of the train.
Forgetting the number of one's berth and blundering into the wrong place
is a serious breach of good manners in a sleeping car, and it is
extremely severe on timid persons who have gone to bed with visions
before their minds of the man who was murdered in lower ten and the
woman who brought her husband's corpse from Florida in the same berth
with her.

Among men, "picking up" acquaintances on a train or boat is allowable if
it comes about in a natural way, but there are men who object to it.
Many business men do not discontinue their work because they are
traveling. Portable typewriters, secretaries, the telegraph and other
means of swift communication have made it possible for them to
accomplish almost as much as if they were in the office back home. Such
men do not like to be interrupted, and if a garrulous or an intrusive
person approaches it is within the bounds of courtesy to turn him aside.
Generally, however, there is a comradery of the road, a sort of good
fellowship among voyagers which lets down ordinary bars, and the men who
like to rest as they travel find it highly diverting and interesting to
talk with other men from various parts of the country. This holds true
in hotels, especially in the commercial hotels, where traveling men
foregather to meet their customers and transact their business, and in
hotels in small places where the possibilities for amusement are limited
and the people have to depend on one another for entertainment. But
there are limits. No man should ever thrust himself upon another and it
is almost an iron clad rule that he should never "pick up" women
acquaintances when traveling. It is permissible to talk with them, but
not to annoy them with personal attentions nor to place them under
obligation by paying their bills. If a man and a woman who are traveling
on the same train fall into conversation and go into the dining car
together, each one should pay his or her own check, or if he insists
upon paying at the table she should insist upon settling afterwards. In
hotels also this is essentially true.

Hotels are judged more by the people who come to them than by anything
else. The guests indicate the quality of the service, and for this
reason, most hotels prefer that they be gentlemen. There is an
atmosphere about a first-class hotel that frightens away second-rate
people. Most places have standards and many a man has been turned away
even when there was an empty room because the management did not like
his looks.

Tipping is one of the most vexatious petty problems with which a
traveler is confronted. It is an undemocratic custom which every
sensible man deplores but sees no way around. Waiters, porters, and
other functionaries who are in positions to receive tips draw very small
salaries, if any. They depend upon the generosity of the public they
serve. The system may be all wrong (we believe it is) but it means bread
and butter to those who live by it, and it is only just, as matters are
now arranged, for the traveler to pay. It is foolish to tip
extravagantly or to tip every pirate who performs even the most trifling
service, but a small fee, especially if the service has been good, is a
courtesy not to be forgotten.

Tipping originally grew out of kindness. The knight who had received
special attention at the hands of his squire expressed his gratitude by
a special reward. The word "gratuity" itself indicates that the little
gift was once simply a spontaneous act of thoughtfulness. It has
degenerated into a perfunctory habit, but it should not be so. Excellent
service deserves a recompense just as slip-shod service does not. And no
one has a right to spoil a waiter (or any one else) by tipping him for
inefficient work. In hotels and restaurants the standard fee is ten per
cent of the bill.

Regular travelling of any kind even under favorable circumstances is a
great wear and tear on the disposition. Commuters who go in and out of
town every day are a notoriously hag-ridden lot, and the men who go on
the road are not much better. But there is one enormous difference. It
is the privilege of the commuter to growl as much as he likes about the
discomforts of the road and the stupidity of the men who make up the
time tables, but travelling men--we are speaking of salesmen
especially--can never indulge in the luxury of a grouch. One of the
biggest parts of his job is to keep cheerful all the time and that in
itself is no small task. (Try it and see.) A farmer can wear a frown as
heavy as a summer thunder cloud and the potatoes will grow just the
same; a mechanic can swear at the automobile he is putting into shape
(a very impolite thing to do even when there is no one but the machine
to hear), and the bolts and screws will hold just as fast; a lawyer can
knit his brows over his brief case and come to his solution just as
quickly as if he sat grinning at it, but the salesman must smile, smile,
smile. The season may be dull, the crops may be bad, there may be
strikes, lockouts, depressions and deflations, unemployment--it makes no
difference--he must keep cheerful. It is the courtesy of salesmanship,
and it is this quality more than any other that makes selling a young
man's job--we do not mean in years, but in spirit--an old one could not
stand it.

In the good old days when the country was young and everybody, from all
accounts we can gather, was happy, salesmen in the present sense of the
term were almost unknown. There were peddlers, characters as picturesque
as gipsies, who travelled about the country preying chiefly on the
farmers. Often they spent the night--hotel accommodations were few and
houses were far apart--and entertained the family with lively tales of
life on the road. Next morning they gave the children trifling presents,
swindled the farmer out of several dollars and made themselves generally
agreeable. The farmer took it all in good part and looked forward with
pleasure to the next visit. The peddlers came in pairs then, like
snakes, but they were for the most part welcome and there was genuine
regret when they became things of the past like top-buggies and Prince
Albert coats.

After the peddler came the drummer, a rough, noisy chap, as his name
indicates, harmless enough, but economically not much more significant
than the peddler. He stayed in the business district where he was
tolerated with good-natured indulgence. He was less objectionable than
the man who followed him, the agent. He was (and is) a house-to-house
and office-to-office canvasser and a general nuisance. He sold
everything from books to life insurance, from patent potato peelers to
opera glasses. He still survives, but not in large numbers, for his
work, like that of the peddler and the drummer, has been swallowed up by
the salesman.

The rewards which modern salesmanship holds out to those who succeed at
it are so large that the field has attracted all kinds of men, highly
efficient ones who love the game for its own sake, grossly incompetent
ones who, having failed at something else, have decided to try this, and
adventurers who believe they see in it a chance to get rich quick. The
teachers of salesmanship tell us that we are all selling something,
even when there is no visible product. The worker, according to them, is
selling his services just as the salesman is selling goods. It may be
true, but we all could not (and it is a blessing) go out and sell things
in the ordinary sense in which we use the word. Some of us have to be
producers. But the salesman's work is important. We do not discredit it.

Salesmanship is built on faith. A man must believe in his product and
then must make other people believe in it as firmly as he does. So
devoted are some salesmen to their work that it is difficult to tell
whether they consider their calling a trade, a profession, a science, or
a religion. Sometimes it is all four. Sometimes it goes beyond them and
becomes a kind of mesmerism in which the salesman uses a sort of
hypnotic process (which is simply the result of being over-anxious to
sell) to persuade the prospect that he cannot wait another day before
buying the particular article that the salesman is distributing. The
article may be stocks and bonds, wash cloths, soap, or hair nets. It
makes no difference, but he must be filled with enthusiasm and must be
able to pass it along. And this very virtue which is the foundation of
successful salesmanship is likely to lead the salesman into gross
rudeness. For the man who is selling is so eager and so earnest that he
forgets that the man who is buying may have his own ideas on the
subject.

The first step in salesmanship is to acquire a thorough knowledge of the
product. The next is to gain access to the man who is to buy it. This is
not always easy. Business men have been annoyed so much by agents that
they have had to erect barriers, in many instances almost impenetrable
ones. It is especially difficult in big cities where the pressure is
heavy, but most worth while business men have learned the value of
contact with the world outside and are willing to give almost any man an
interview if he can show a valid reason why he should have it. Whether
he gets a second interview or not depends upon how he handled the first
one.

There are many ways of getting into an office. A salesman usually stands
a much better chance if he writes ahead for an appointment. It is much
more courteous to ask a man when he wants to see you than to drop in on
him casually and trust to luck that the time is not inopportune. Some
salesmen are afraid to write because they think the knowledge of what
they have to sell will prejudice the prospect against it. At the same
time they feel that if they can only get a chance to talk to him a few
minutes they can over-ride the prejudice. A salesman may come into an
office without letting the man know what his purpose is (though it is
best to begin with cards on the table) but he will not come in (unless
he is a crook) under false pretenses.

The friends of a salesman can sometimes be very useful to him in
presenting him to valuable prospects, and when they feel that the
meeting will result in mutual benefit they are glad to do it. Sometimes
the friend will give a letter or a card of introduction. Sometimes he
will telephone or speak for an appointment. It is best when these come
unsolicited, though it is permissible to ask for them. No man should
depend upon the help of his friends. A salesman should be able to stand
on his own feet, and if he and his product together do not form a strong
enough combination to break down all obstructions there is something
wrong with one or the other of them.

The best card of admission at the door of a business office is a
pleasing personal appearance coupled with a calm and assured manner.
This is a universal standard of measuring a man's character and calibre.
Until we have heard him speak we judge him by the way he looks. It is a
dangerous practice, as the proverb warns us, but the percentage of hits
is high enough to make us continue to use it.

A favorite device with a certain cheap type of salesman is to give his
name to the girl at the entrance desk and ask her to tell Mr. Brown that
Mr. Green has sent Mr. Smith to call. The Mr. Green is entirely
fictitious, but since Mr. Brown has several business acquaintances of
that name, he interrupts his work and comes out to see Mr. Smith and
discovers that he is a life insurance agent who thinks that if he can
once get inside he can "put it across." Most business men have no use
for such practices and rarely allow the salesmen who employ them to stay
in their offices any longer than it takes to get them out. Besides, the
salesman places himself under a handicap to begin with. He will find it
pretty hard to convince the man in the office that he is not dishonest
about his goods just as he is about himself. He is the greatest enemy of
his profession. And he makes the work of every one else engaged in it
infinitely harder. It is something every business and profession has to
fight against--the dishonest grafter who is using it as a means of
swindling society.

Most salesmen give their names at the entrance desk instead of
presenting their cards. Psychologists and experience have taught them
that the card is distracting and that even if the interview is granted
it is harder to get the attention of the other man if he has a card to
twiddle between his fingers. It is more conventional to send in a card
(a good card is a letter of introduction in itself) but if the salesman
finds it a handicap, however slight, he should by all means dispense
with it. If the card is cheap or flashy or offensive in any way it
arouses prejudice against the man who bears it before he has had a
chance to present his case in person. The business card may be the same
as the personal card, simply a bit of pasteboard bearing the name and
perhaps the address, or it may be larger than the ordinary personal card
and bear the name of the firm for which the salesman is working, and in
addition, if it is a very simple design, the trademark of the firm.

Whether to rise when a caller enters and shake hands is a question to be
settled by each person according to the way he likes best. It is
certainly more gracious to rise and ask him to be seated before resuming
one's own place. But promiscuous handshaking is an American habit which
Europeans as a rule frown upon and in which a number of Americans do not
indulge, for they like the grasp of their hand to mean something more
than a careless greeting and reserve it for their friends. In any case,
the caller should not be the first to extend his hand.

If a man is accustomed to see a great number of people he will find it
too much of a strain on his vitality to shake hands with them all.
Roosevelt used to surprise strangers with the laxness of his grasp, but
the Colonel had learned to conserve his strength in small things so that
he might give it to great ones. The President of the United States has
more than once in the course of the history of our country come to the
end of the day with his hands bleeding from the number of times people
have pressed it during the day. Now the President ought to be willing to
give his life for his country, but he ought not to be required to give
it in this way. It probably meant a great deal to each one of the people
in the throng to be able to say, "I once shook hands with the
President," but how much more it would have meant if each one of them
could have said, "One day I helped my President," even if the help was
so small an act of thoughtfulness as forbearing to shake his hand.

But to get back to salesmen: Some of them have a way, especially the
over-zealous ones, of getting as close to the prospect as is physically
possible. They place their papers or their brief cases on the desk
before which the prospect is sitting, hitch their chairs up as close as
they can, and talk with their breath in his face. No one likes this and
it is only a rude and thoughtless salesman who is guilty of it. One man
who had been vexed by it over and over again had the visitor's chair
nailed to the floor in his office some little distance from his own. And
he never had a caller who didn't try to move it nearer to him!

For years it has been the habit for business men to receive their
callers at their desks, but lately there has been a turning away from
this. The desk is usually littered with papers and letters which the
caller can hardly help reading, and there are constant interruptions
from the telephone and the other members of the office. For these
reasons a number of business men are going out to see their callers
instead of bringing them in to see them, a practice which is much more
cordial than the other if one can afford the time for it. One big
business house abolished its large reception room and built in a number
of smaller ones instead. In this way each visitor has privacy and there
is a feeling of hospitality and coziness about the little room which the
bigger one failed to give. Each room was fitted up with comfortable
chairs, books, and magazines so that if the caller had to wait he would
have the means of entertaining himself.

Once a man agrees to see a salesman or other visitor he should give, in
so far as it is possible, his full attention to him. It is better to
refuse an audience altogether than to give it grudgingly. A prominent
man cannot possibly see all of the people, salesmen and whatnot, who
want to talk with him or he would have no time left to keep himself
prominent. A busy man has to protect himself against the cranks and
idlers who try to gain access to him, and most men have to have devices
by which they can rid themselves of objectionable or tiresome callers.
One man who has a constant stream of visitors has only one chair in his
office, and he sits in it. Another never allows a visitor to enter his
office, but goes to the outer reception room and stands while he talks.
One man stands up as a signal that the interview is at an end. Another
begins to fumble with the papers on his desk, and the salesman does not
live who is not familiar with the man who must hurry out to lunch or who
has only five minutes to catch a train. One man has his secretary or his
office boy interrupt him after a visitor has been in as much as ten
minutes, to tell him that Mr. So-and-So is waiting outside. Another
rises to his feet and walks slowly toward the door, the salesman
following, until he has maneuvered him out. If the salesman is a man of
sense none of these devices will be necessary. He knows that a courteous
and prompt departure helps his cause much more than an annoying
persistence, and the man who stays after his prospect's mind has lost
every interest except to get him out of the way is lacking in one of the
fundamentals of social good manners as well as business good manners.
Rarely, perhaps never, does he succeed. For the successful salesman is
the one who can put himself into his prospect's place and let him know
that he has made a study of his needs and is there to help him.

Carefully prepared approaches and memorized speeches are worth much to
the beginner, but an agility in adapting himself is much more important.
Ludendorff failed to get to Paris because his original plan was upset
and he could not think quickly enough to rally the German army and
attack from a different angle. Most salesmen have to talk to men who are
continually interrupted to attend to something else. And most business
men know what they want, or think they do, and when they ask a direct
question they want a direct answer. Many a young salesman has ruined
himself so far as his career was concerned because he went out with
instructions to keep the interview in his hands and every time the man
he was "selling" asked a question he passed airily over it and kept
stubbornly on the road he had mapped out for himself. The salesman
cannot think in theoretical terms; he must think concretely and from the
point of view of the man he is trying to convince. As one very excellent
salesman has put it, he must get the prospect's own story and tell it to
him in different words, and if he can actually show him a way to
decrease expenses or to increase output he will win not only his
attention, but his heart as well.

The salesman must be absorbed in his commodity, but not to the exclusion
of the man he is trying to "sell." A beginner of this type went into a
man's office some time ago and rattled off a speech he had memorized
about some charts. The man listened until he came to the end--the boy
was talking so rapidly and excitedly that it would have been hard to
interrupt him except by shouting at him--and then quietly told him that
he had not been able to understand a word of what he had said. "You have
not been talking to me," he explained. "You have been talking at me."

Another salesman of the same general kind went into the office of a busy
lawyer one morning recently in a building which happened to be owned by
the lawyer.

"I am going to give you some books," he announced.

The lawyer asked him what they were, but the salesman refused to be
diverted before he had led up to the dramatic moment in his carefully
planned speech at which he thought it best to mention the name of the
books. He went through the whole of his canvass and then thrust a paper
under the lawyer's face with "Sign here" above the dotted line.

"I thought you were going to give them to me," the lawyer said.

The salesman began to explain that of course he could not give him the
books outright and so on and on and on--everybody has heard this part of
his speech. The lawyer laughed and the salesman lost his temper. Very
angry, he started out of the room. Near the door which opened into the
hall was another door which opened into a closet that contained a shelf
which was a little more than five feet high. The salesman opened this
door by mistake and struck his head smartly against the shelf. This made
him angrier than ever. He jerked the other door open and slammed it
behind him with a crash that nearly broke the glass out. This was more
than the lawyer could stand. He sprang up and started in pursuit of the
salesman, who by this time was on his way into another office in the
same building. The lawyer asked him where he was going. The salesman
told him.

"Not in my building," the lawyer said. "I can't have the men who have
offices here disturbed by people who act like this. Now go on," he added
kindly but firmly, "and let's forget that you ever came here."

And the salesman went.

Salesmanship is service, and the man who persuades another to buy
something he knows he does not want, does not need, and cannot use, is a
scoundrel. "Good salesmanship," and this is the only sort that any
self-respecting man will engage in, "is selling goods that won't come
back to customers that will." It is cumulative in its effect, and the
man who sells another something that really fills a want wins his
eternal gratitude and friendship. He tells his friends about it, they
come to the same salesman and the product begins almost to sell itself.
But it takes patience and courtesy to bring it up to this point.

Some salesmen kill a territory on their first trip. Bad manners can do
it very easily. Sometimes they make themselves so objectionable that the
customer will buy to get rid of them, especially if the purchase does
not involve more than a dollar or two. Sometimes they carry the customer
along so smoothly with plausible arguments that they persuade him to buy
something that he knows he does not want. It is all right so long as the
salesman is present, but discontent follows in his trail.
Sometimes--stocks and bonds salesmen are guilty here--they wheedle the
customer into buying more than he can afford, beginning on the premise
that since their stocks are good (and the men who sell fraudulent ones
use the same methods) a man should if he has a hundred dollars buy a
hundred dollars' worth, if he has a million he should buy a million
dollars' worth, if he has a home he must mortgage it, if he has an
automobile he must sell it. No good salesman works like this. People are
very gullible and it takes little argument to persuade them to invest
nearly all they have in something that will make them rich in a hurry,
but the fact that they are foolish is not quite sufficient justification
for fooling them. Even if the stocks and bonds are all the salesman
believes and represents them to be, no man has a right to risk his home
or his happiness for them. A worth while salesman leaves his customer
satisfied and comes back a year later and finds him still satisfied. And
this sort of customer is the best advertisement and the best friend any
business can have.

Bad salesmen create violent prejudices against the firms they represent.
For the average customer, like the average man, judges the whole of a
thing by the part that he sees. To most of us the word Chinaman calls up
the picture of the laundryman around the corner in spite of the fact
that there are some three hundred million Chinamen in the world engaged
in other occupations. Salesmen who are consumed with their own
importance do their firms more harm than good. They usually are men in
positions too big for them (they may not be very big at that) and are
for the most part of not much more real consequence than the gnat which
sat on the tip of the bull's horn and cried, "See what a dust I raise!"
Glum and sullen salesmen--there are not many of them--are of little
genuine value to their firms. It is not true that when you weep you weep
alone. Gloomy moods are as contagious as pleasant ones, and a happy man
radiates happiness.

It is not easy to look pleasant when one's nerves are bruised from
miscellaneous contacts with all sorts of people, but it is an actual
fact that assuming the gestures of a mood will often induce the mood
itself. The man who forces himself to _look_ cheerful (we are not
talking about the one who takes on an idiotic grin) may find himself
after a while beginning to _feel_ cheerful. After he has greeted the
elevator boy with a smile (it may be a very crooked one) and the hotel
clerk and the waitress and the bootblack and the paper boy he is likely
to find that the smile has straightened out into a genuine one. It does
not always work--it is like counting to a hundred when one is angry--but
it is worth trying.

Salesmen find their greatest difficulties among people of little
education. It is the people with fewest ideas that cling to them most
tenaciously. Scholars and scientists and business men who have learned
to employ scientific methods are constantly watching for something new.
They welcome new discoveries and new ideas, but the man in the backwoods
of ignorance has a fence around the limits of his mind and it is hard
for anything to get inside it. He is open to conviction, but like the
Scotsman, he would like to see the person who could "convict" him. It is
hard work to get a new idea into the mind of a man who is encased in a
shell of ignorance or prejudice, but the salesman is worse than
bad-mannered who lets another man, whoever he is, know that he thinks
his religion is no good, that his political party is rotten, that his
country is not worth a cancelled postage stamp, and that the people of
his race are "frogs," "square-heads," "dagos," "wops," or "kikes."

Salesmen who are themselves courteous usually meet with courtesy. The
people who move graciously through life find comparatively little
rudeness in the world. And a good salesman is courteous to all men
alike. With him overalls command as much respect as broadcloth. It
pays--not only in money, but in other things that are worth more.

A salesman should be especially careful of his attitude toward the
representatives of rival houses and their products. His eagerness to
advance his own cause should never lead him into belittling them. He
need not go out of his way to praise them nor should he speak of them
insincerely in glowing terms; but an honest word of commendation shows
that he is not afraid of his rivals in spite of the fact that they too
have excellent goods, and when it is impossible to speak well of them it
is best to stay silent.

It is not hard to see why business men spend so much time and effort in
selecting their salesmen. They know that one who is ill-mannered or
offensive in any way indicates either a lack of breeding or a lack of
judgment on the part of the parent concern. And one is about as bad as
the other.



VIII

THE BUSINESS OF WRITING


Half the business letters which are written should never be written at
all, and of the other half so many are incomplete or incoherent that a
transaction which could be finished and filed away in two letters
frequently requires six or eight.

A good letter is the result of clear thinking and careful planning. In
the case of the sales-letter it sometimes takes several weeks to write
one, but for ordinary correspondence a few minutes is usually all that
is necessary. The length of time does not matter--it is the sort of
letter which is produced at the end of it.

Books of commercial correspondence give a number of rules and standards
by which a letter can be measured. But all rules of thumb are dangerous,
and there are only two items which are essential. The others are
valuable only as they contribute to them. The letter must succeed in
getting its idea across and it must build up good will for its firm. And
the best one is the one which accomplishes this most courteously and
most completely in the briefest space of time (and paper).

There should be a reason back of every letter if it is only to say
"Thank you" to a customer. Too much of our national energy goes up in
waste effort, in aimless advertising, worthless salesmanship,
ineffective letter writing, and in a thousand and one other ways. A lot
of it is hammered out on the typewriters transcribing perfectly useless
letters to paper which might really be worth something if it were given
over to a different purpose.

A good letter never attracts the mind of the reader to itself as a thing
apart from its contents. Last year a publishing house sent out a hundred
test letters advertising one of their books. Three answers came back,
none of them ordering the book, but all three praising the letter. One
was from a teacher of commercial English who declared that he was going
to use it as a model in his classes, and the other two congratulated the
firm on having so excellent a correspondent. The physical make-up of the
letter was attractive, it was written by a college graduate and couched
in clear, correct, and colorful English. And yet it was no good. No
_letter and no advertisement is any good which calls attention to itself
instead of the message it is trying to deliver_.

There is not much room for individuality in the make-up of a letter.
Custom has standardized it, and startling variations from the
conventional format indicates freakishness rather than originality. They
are like that astonishing gentleman who walks up Fifth Avenue on the
coldest mornings in the year, bareheaded, coatless, sockless, clad in
white flannels and tennis slippers. He attracts attention, but he makes
us shiver.

Plain white paper of good quality is always in good taste. Certain
dull-tinted papers are not bad, but gaudy colors, flashy designs, and
ornate letter heads are taboo in all high types of business. Simple
headings giving explicit and useful information are best. The name and
address of the firm (and "New York" or "Chicago" is not sufficient in
spite of the fact that a good many places go into no more detail than
this), the cable address if it has one, the telephone number and the
trademark if it is an inconspicuous one (there is a difference between
_conspicuous_ and _distinctive_) are all that any business house needs.

Hotels are often pictured on their own stationery in a way that is
anything but modest, but there is a very good reason for it. The first
thing most people want to know about a hotel is what sort of looking
place it is. All right, here you are. Some factories, especially those
that are proud of their appearance, carry their own picture on their
stationery. There is nothing to say against it, but one of the most
beautiful factories in America has on its letter head only the name of
the firm, the address, and a small trademark engraved in black.
Sometimes a picture, in a sales letter, for instance, supplements the
written matter in a most effective way. And whenever any kind of device
is really helpful it should by all means be used, subject only to the
limits of good taste.

It is more practical in business to use standard size envelopes. If
window envelopes are used the window should be clear, the paper white or
nearly so, and the typewritten address a good honest black. The
enclosure should fit snugly and should be placed so that the address is
in plain view without having to be jiggled around in the envelope first.
A letter passes through the hands of several postal clerks before it
reaches the person to whom it is addressed, and if each one of them has
to stop to play with it awhile an appreciable amount of time is lost,
not to mention the strain it puts on their respective tempers. The paper
of which an envelope is made should always be opaque enough to conceal
the contents of the letter.

Practically all business letters are typewritten. Occasionally a "Help
Wanted" advertisement requests that the answer be in the applicant's own
handwriting, but even this is rare. In most places the typing is taken
care of by girls who have been trained for the purpose, but most young
girls just entering business are highly irresponsible, and it is
necessary for the men and women who dictate the letters to know what
constitutes a pleasing make-up so that they can point out the flaws and
give suggestions for doing away with them.

The letter should be arranged symmetrically on the page with ample
margins all around. Nothing but experience in copying her own notes will
teach a stenographer to estimate them correctly so that she will not
have to rewrite badly placed letters. It is a little point, but an
important one.

Each subject considered in a letter should be treated in a separate
paragraph, and each paragraph should be set off from the others by a
wider space than that between the lines, double space between the
paragraphs when there is single space between the lines, triple space
between the paragraphs when there is a double space between the lines,
and so on.

A business letter should handle only one subject. Two letters should be
dispatched if two subjects are to be covered. This enables the house
receiving the letter to file it so that it can be found when it is
needed.

When a letter is addressed to an individual it is better to begin "Dear
Mr. Brown" or "My dear Mr. Brown" than "Dear Sir" or "My dear Sir."
"Gentlemen" or "Ladies" is sometime used in salutation when a letter is
addressed to a group. "Dear Friend" is permissible in general letters
sent out to persons of both sexes. Honorary titles should be used in the
address when they take the place of "Mr.," such titles as Reverend,
Doctor, Honorable (abbreviated to Rev., Dr., Hon.,) and the like. Titles
should not be dropped except in the case of personal letters.

Special care should be taken with the outside address. State
abbreviations should be used sparingly when there is a chance of
confusion as in the case of Ga., Va., La., and Pa. "City" is not
sufficient and should never be used. Nor should the name of the state
ever be omitted even when the letter is addressed to some other point in
the same state, as from New York to Brooklyn. And postage should be
complete. A letter on which there is two cents due has placed itself
under a pretty severe handicap before it is opened.

It is astonishing how many letters go out every day unsigned, lacking
enclosures, carrying the wrong addresses, bearing insufficient postage,
and showing other evidences of carelessness and thoughtlessness. In a
town in New England last year one of the specialty shops received at
Christmas time twenty different lots of money--money orders, stamps, and
cash--by mail, not one of which bore the slightest clue to the identity
of the sender. Countless times during the year this happens in every
mail order house.

The initials of the dictator and of the stenographer in the lower
left-hand corner of a letter serve not only to identify the carbon, but
often to place the letter itself if it has gone out without signature.
The signature should be legible, or if the one who writes it enjoys
making flourishes he may do so if he will have the name neatly typed
either just below the name or just above it. It should be written in ink
(black or blue ink), not in pencil or colored crayon, and it should be
blotted before the page is folded. The dictator himself should sign the
letter whenever possible. "Dictated but not read" bears the mark of
discourtesy and sometimes brings back a letter with "Received but not
read" written across it. When it is necessary to leave the office before
signing his letters, a business man should deputize his stenographer to
do it, in which case she writes his name in full with her initials just
below it. A better plan is to have another person take care of the
entire letter, beginning it something like, "Since Mr. Blake is away
from the office to-day he has asked me to let you know----"

The complimentary close to a business letter should be "Yours truly,"
"Yours sincerely" or something of the kind, and not "Yours cordially,"
"Yours faithfully" or "Yours gratefully" unless the circumstances
warrant it.

In writing a letter as a part of a large organization one should use
"We" instead of "I." A firm acts collectively, no one except the
president has a right to the pronoun of the first person, and he (if he
is wise) seldom avails himself of it. If the matter is so near personal
as to make "We" somewhat ridiculous "I" should, of course, be used
instead. But one should be consistent. If "I" is used at the beginning
it should be continued throughout.

Similarly a letter should be addressed to a firm rather than to a
person, for if the person happens to be absent some one else can then
take charge of it. But the address should also include the name of the
addressee (whenever possible) or "Advertising Manager," "Personnel
Manager" or whatever the designation of his position may be. The name
may be placed in the lower left-hand corner of the letter "Attention Mr.
Green" or "Attention Advertising Manager," and it may also be placed
just above the salutation inside the letter. Sometimes the subject of
the letter is indicated in the same way, _Re Montana shipment_, _Re
Smythe manuscript_, etc. These lines may be typed in red or in capital
letters so as to catch the attention of the reader at once. If a letter
is more than two pages long this line is often added to the succeeding
pages, a very convenient device, for letters are sometimes misplaced in
the files and this helps to locate them.

A business letter should never be longer than necessary. If three lines
are enough it is absurd to use more, especially if the letter is going
to a firm which handles a big correspondence. Some one has said with
more truth than exaggeration that no man south of Fourteenth Street in
New York reads a letter more than three lines long. But there is danger
that the too brief letter will sound brusque. Mail order houses which
serve the small towns and the rural districts say that, all other things
being equal, it is the long sales letter which brings in the best
results. Farmers have more leisure and they are quite willing to read
long letters _if_ (and this _if_ is worth taking note of) they are
interesting.

All unnecessary words and all stilted phrases should be stripped from a
letter. "Replying to your esteemed favor," "Yours of the 11th inst. to
hand, contents noted," "Yours of the 24th ult. received. In reply would
say," "Awaiting a favorable reply," "We beg to remain" are dead weights.
"Prox" might be added to the list, and "In reply to same." "Per diem"
and other Latin expressions should likewise be thrown into the discard.
"As per our agreement of the 17th" should give place to "According to
our agreement of the 17th," and, wherever possible, simplified
expression should be employed. Legal phraseology should be restricted to
the profession to which it belongs. Wills, deeds, and other documents
likely to be haled into court need "whereas's" and "wherefores" and
"said's" and "same's" without end, but ordinary business letters do not.
It is perfectly possible to express oneself clearly in the language of
conversation (which is also the language of business) without burying
the meaning in tiresome verbiage. And yet reputable business houses
every day send out letters which are almost ridiculous because of the
stiff and pompous way they are written.

The following letter was sent recently by one of the oldest furniture
houses in America:

     DEAR MADAM:

     Herewith please find receipt for full payment of your bill.
     Please accept our thanks for same.

     Relative to the commission due Mrs. Robinson would say that if
     she will call at our office at her convenience we shall be glad
     to pay same to her.

     Thanking you for past favors, we beg to remain,

     Yours very truly,

Contrast that with this:

     DEAR MRS. BROWN:

     We are returning herewith your receipted bill. Thank you very
     much.

     If you will have Mrs. Robinson call at our office at her
     convenience we shall take pleasure in paying her the commission
     due her.

     Yours very truly,

Here is another letter so typical of the kind that carelessness
produces:

     DEAR SIR:

     I have your letter of the 27th inst. and I have forwarded it to
     Mr. Stubbs and will see him in a few days and talk the matter
     over.

     I remain
     Yours sincerely,

Would it not have been just as easy to write:

     DEAR MR. THOMPSON:

     Thank you for your letter of the 27th. I have forwarded it to Mr.
     Stubbs and will see him in a few days to talk the matter over.

     Your sincerely,

In the preparation of this volume a letter of inquiry was sent out to a
number of representative business houses all over the country. It was a
pleasure to read the excellent replies that came in response to it. One
letter reached its destination in the midst of a strike, but the
publicity manager of the firm sent a cordial answer, which began:

     Your very courteous letter to Mr. Jennings came at a time when
     his mind is pretty well occupied with thoughts concerning the
     employment situation in our various plants.

     We shall endeavor, therefore, to give you such information as
     comes to mind with regard to matters undertaken by the company
     which have contributed to the standard of courtesy which exists
     in the departments here.

We select another at random:

     It pleases us very much to know that our company has been
     described to you as one which practises courtesy in business. We
     should like nothing better than to have all our employees live up
     to the reputation credited to them by Mr. Haight.

     As for our methods of obtaining it----

Contrast these two excellent beginnings with (and this one is authentic,
too):

     In reply to yours of the 6th inst. relative to what part courtesy
     plays in business and office management would say that it is very
     important.

Routine letters must be standardized--a house must conserve its own time
as well as that of its customers--but a routine letter must never be
used unless it adequately covers the situation. There is no excuse for a
poor routine letter, for there is plenty of time to think it out, and
there is no excuse for sending a routine letter when it does not
thoroughly answer the correspondent's question. The man who is answering
a letter must put himself in the place of the one who wrote it.

This is a fair sample of what happens when a letter is written by a
person who either has no imagination at all, or does not use what he
has.

A woman who had just moved to New York lost the key to her apartment and
wrote to her landlord for another. This answer came:

     Replying to your letter, will say am sorry but it is not the
     custom of the landlord to furnish more than one key for an
     apartment. Should the tenant lose or misplace the key it is up to
     them to replace same.

The woman felt a justifiable sense of irritation. She was new to the
city and thought she was taking the most direct method of replacing
"same." Perhaps she should have known better, but she did not. Buying a
key is not so simple as buying a box of matches and to a newcomer it is
a matter of some little difficulty. She was at least entitled to a bit
more information and to more courteous treatment than is shown in the
letter signed by his landlordly hand. She went to see him and found him
most suave and polite (which was his habit face to face with a woman).
He explained the heavy expense of furnishing careless tenants with new
keys (which she understood perfectly to begin with) and was most
apologetic when he discovered that she had intended all the time to pay
for it. It would have been just as easy for him in the beginning to
write:

     I am sorry that I cannot send you a key, but we have had so many
     similar requests that we have had to discontinue complying with
     them.

     You will find an excellent locksmith at 45 West 119 St. His
     telephone number is Main 3480.

Or:

     I am sending you the key herewith. There is a nominal charge for
     it which will be added to your bill at the end of the month. I
     hope it will reach you safely. It is a nuisance to be without
     one.

Imagination is indispensable to good letter writing, but it is going
rather far when one sends thanks in advance for a favor which he expects
to be conferred. Even those who take pleasure in granting favors like to
feel that they do so of their own free will. It takes away the pleasure
of doing it when some one asks a favor and then assumes the thing done.
Royalty alone are so highly privileged as to have simply to voice their
wishes to have them complied with, and royalty has gone out of fashion.

At one point in their journey all the travellers in "Pilgrim's Progress"
exchanged burdens, but they did not go far before each one begged to
have back his original load. That is what would happen if the man who
dictates a letter were to exchange places with his stenographer. Each
would then appreciate the position of the other, and if they were once
in a while to make the transfer in their minds (imagination in business
again) they would come nearer the sympathetic understanding that is the
basis of good teamwork.

The responsibility for a letter is divided between them, and it is
important that the circumstances under which it is written should be
favorable. The girl should be placed in a comfortable position so that
she can hear without difficulty. The dictator should not smoke whether
she objects to it or not. He should have in mind what he wants to say
before he begins speaking, and then he should pronounce his words evenly
and distinctly. He should not bang on the desk with his fist, flourish
his arms in the air, talk in rhetorical rushes with long pauses between
the phrases, or raise his voice to a thunderous pitch and then let it
sink to a cooing murmur. These things have not the slightest effect on
the typewritten page, and they make it very hard for the girl to take
correct notes. No one should write a letter while he is angry, or if he
writes it (and it is sometimes a relief to write a scorching letter) he
should not mail it.

It is said that Roosevelt used to write very angry letters to people who
deserved them, drawing liberally upon his very expressive supply of
abusive words for the occasion. Each time his secretary quietly stopped
the letter. Each time the Colonel came in the day after and asked if the
letter had been sent. Each time the secretary said, "No, that one did
not get off." And each time the Colonel exclaimed, "Good! We won't send
it!" It came to be a regular part of the day's routine.

Inexperienced dictators will find it good practice to have their
stenographers read back their letters so they can recast awkward
sentences and make other improvements. It can usually be discontinued
after a while, for dictating, like nearly everything else, becomes
easier with habit.

A considerate man will show special forbearance in breaking in a new
girl. Different voices are hard to grow accustomed to, and a girl who is
perfectly capable of taking dictation from one man will find it very
difficult to follow another until she has grown used to the sound of his
voice. It is like learning a foreign language. The pupil understands his
teacher, but he does not understand any one else until he has got "the
hang of it."

The training of a good stenographer does not end when she leaves school.
She should be able not only to take down and transcribe notes neatly and
correctly. She should be able to spell and punctuate correctly and to
make the minor changes in phrasing and diction that so often can make a
good letter of a poor one. The most fatal disease that can overtake a
stenographer (or any one else) is the habit of slavishly following a
routine.

"Many young fellows," this is from Henry Ford, "especially those
employed in offices, fall into a routine way of doing their work that
eventually makes it become like a treadmill. They do not get a broad
view of the entire business. Sometimes that is the fault of the
employer, but that does not excuse the young man. Those who command
attention are the ones who are actually pushing the boss.... It pays to
be ahead of your immediate job, and to do more than that for which you
are paid. A mere clock watcher never gets anywhere. Forget the clock and
become absorbed in your job. Learn to love it."

The position of secretary is a responsible one. Frequently she knows
almost as much about his business as her employer himself (and sometimes
even more). He depends upon her quite as much as she depends upon him,
though in a somewhat different way. It takes personal effort together
with native ability to raise any one to a position of importance, but
personal effort often needs supplementing, and many business houses have
taken special measures to help their employees to become good
correspondents.

In some places there are supervisors who give talks and discuss the
actual letters, good ones and bad, which have been written. They go over
the carbons and hold conferences with the correspondents who need help.
In other places courtesy campaigns for a higher standard of
correspondence are held, while in others the matter is placed in the
hands of the heads of the various departments, acting on the assumption
that these heads are men of experience and ability or they would never
have attained the position they hold.

The president of a bank which has branches in London and Paris and other
big foreign cities used every now and then to stop the boy who was
carrying a basket of carbons to the file clerk and look them over. If he
found a letter he did not like, or one that he did like a great deal, he
sent for the person who wrote it and talked with him. It was not
necessary for him to go over the letters often. The fact that the people
in the office knew that it was likely to happen kept them on the alert
and nearly every letter that left the organization was better because
the person who wrote it knew that the man at the head was interested in
it and that there was a strong chance that he might see it.

What is effective in one place may not be so in another. Each house must
work out its own system. But one thing must be understood in the
beginning, and that is that the spirit of courtesy must first abide in
the home office before the people who work there can hope to send it
out through the mail.

Roughly speaking there are eight types of business letters which nearly
every business man at one time or another has to write or to consider.

The first is the letter of _application_. The applicant should state
simply his qualifications for the place he wants. He should not make an
appeal to sympathy (sob stuff) nor should he beg or cringe. He should
not demand a certain salary, though he may state what salary he would
like, and he should not say "Salary no object." It would probably not be
true. There are comparatively few people with whom money is no object.
If it is the first time the applicant has ever tried for a position he
should say so; if not, he should give his reason for leaving his last
place. It should not be a long letter. A direct statement of the
essential facts (age, education, experiences, etc.) is all that is
necessary.

Many times the letter of application is accompanied by, or calls for, a
letter of _recommendation_.

No man should allow himself to recommend another for qualities which he
knows he does not possess. If he is asked for a recommendation he should
speak as favorably of the person under consideration as he honestly
can, and if his opinion of him is disapproving he should give it with
reservations.

At one time during the cleaning up of Panama there was considerable talk
about displacing General Gorgas and a committee waited on Roosevelt to
suggest another man for the job. He listened and then asked them to get
a letter about him from Dr. William H. Welsh of Johns Hopkins. Dr. Welsh
wrote a letter praising the man very highly, but ended by saying that
while it was true that he would be a good man for the place, he did not
think he would be as good as the one they already had--General Gorgas.
The Colonel acted upon the letter confident (because he had great faith
in Dr. Welsh) that he was taking the wise course, which subsequent
events proved it to be. "Would to heaven," he said, "that every one
would write such honest letters of recommendation!"

The general letter of recommendation beginning "To whom it may concern"
is rarely given now. It has little weight. Usually a man waits until he
has applied for a position and then gives the name of his reference, the
person to whom he is applying writes to the one to whom he has been
referred, and the entire correspondence is carried on between these two.
In this way the letter of recommendation can be sincere, something
almost impossible in the open letter. It is needless to add that all
such correspondence should be confidential.

The letter of _introduction_ is, in a measure, a letter of
recommendation. The one who writes it stands sponsor for the one who
bears it. It should make no extravagant claims for the one who is
introduced. He should simply be given a chance to make good on his own
responsibility. But it should give the reason for the presentation and
suggest a way of following it up that will result in mutual pleasure or
benefit. It should be in an unsealed envelope and the envelope should
bear, in addition to the address, the words, "Introducing Mr. Blank" on
the lower left-hand corner. This does away with an embarrassing moment
when the letter is presented in person and enables the host to greet his
guest by name and ask him to be seated while he reads it.

Letters of introduction should not be given promiscuously. Some men
permit themselves to be persuaded into giving letters of introduction to
people who are absolute nuisances (it is hard to refuse any one who asks
for this sort of letter, but often kindest for all concerned) and then
they send in secret another letter explaining how the first one came
about. This really throws the burden on the person who least of all
ought to bear it, the innocent man whom the first one wanted to meet. No
letter of presentation is justified unless there is good reason behind
it, such, as for instance, in the following:

     This is Mr. Franklin B. Nesbitt. He has been in Texas for several
     months studying economic conditions, and I believe can give you
     some valuable information which has resulted from his research
     there. He is a man upon whom you can rely. I have known him for
     years, and I am sure that whatever he tells you will be
     trustworthy.

It is a common practice for a business man to give his personal card
with "Introducing Mr. Mills" or "Introducing Mr. Mills of Howard and
Powell Motor Co." written across it to a man whom he wishes to introduce
to another. This enables him to get an interview. What he does with it
rests entirely with him.

_Sales letters_ are a highly specialized group given over, for the most
part, to experts. Their most common fault is overstatement or
patronizing. The advertisements inserted in trade papers and the letters
sent out to the "trade" are often so condescendingly written that they
infuriate the men to whom they are addressed. It is safer to assume that
the man you are writing to is an intelligent human being. It is better
to overestimate his mentality than to underestimate it, and it is better
to "talk" to him in the letter than to "write" to him.

Sales letters are, as a rule, general, not personal, and yet the best
ones have the personal touch. The letter is a silent salesman whose
function is to anticipate the needs of its customers and offer to supply
them. In this as in any other kind of salesmanship it is the spirit
which counts for most, and the spirit of genuine helpfulness (mutual
helpfulness) gives pulling power to almost any letter. The one which
presents a special offer on special terms specially arranged for the
benefit of the customer wins out almost every time, provided, of course,
that the offer is worth presenting. There is no use in declaring that
all of the benefit is to the subscriber. It would be very foolish if it
were actually true. Once a man went into a haberdashery to buy a coat.
The shop owner unctuously declared that he was not making a cent of
profit, was selling it for less than it cost him, and so on and on. The
man walked out. "I'll go somewhere where they have sense enough to make
a profit," he said.

A sales letter should never be sent out to a large group of people
without first having been tried out on a smaller one. In this way the
letter can be tested and improvements made before the whole campaign is
launched. The results in the small group are a pretty fair indication of
what they will be in the large one, and a tremendous amount of time and
money can be saved by studying the letter carefully to see where it has
failed before sending it out to make an even bigger failure.

On the face of things it seems that an _order letter_ would be an easy
one to write, but the mail order houses have another story to tell.
Order blanks should be used wherever possible. They have been carefully
made and have blank spaces for the filling in of answers to the
questions that are asked. In an order letter one should state exactly
what he wants, how he wants it sent, and how he intends to pay for it.
If the order consists of several items, each one should be listed
separately. If they are ordered from a catalogue they should be
identified with the catalogue description by mention of their names,
their numbers and prices. One should state whether he is sending check,
money, stamps, or money order, but he should not say "Enclosed please
find."

The commonest form of _letter of acknowledgment_ is sent in answer to an
order letter. If there is to be the least delay in filling the order
the letter acknowledging it should say so and should give the reason for
it, but even when the order is filled promptly (if it is a large or a
comparatively large one) the letter of acknowledgment should be sent.
Then if anything goes wrong it is easier to trace than when the customer
has no record except the copy of his order letter. The letter of
acknowledgment should simply thank the customer and assure him of prompt
and efficient service.

Complaints should be acknowledged immediately. If there is to be a delay
while an investigation is made, the letter of acknowledgment should
simply state the fact and beg indulgence until it is finished.
Complaints should _always_ receive careful and courteous attention. Most
of them are justified, and even those that are not had something to
begin on.

The _letter of complaint_ should never be written hastily or angrily. It
should go directly to the root of the trouble and should state as nearly
as possible when and where and how it came about. One should be
especially careful about placing the blame or charging to an individual
what was really the fault of an unfortunate train of circumstances. The
tone should never be sharp, no matter how just the complaint. "Please"
goes further than "Now, see here."

_Collection letters_ are hardest to write. They should appeal to a man's
sense of honor first of all. It is a cheap (and ineffective) method to
beg him to pay because you need the money, and rarely brings any
reaction except rousing in his mind a contempt for you. The first letter
in a series (and the series often includes as many as six or eight)
should be simply a reminder. Drastic measures should not be taken until
they are necessary, and at no time should the letters become abrupt or
insulting. In the first place, it is ungentlemanly to write such
letters, in the second it antagonizes the debtor, and if he gets angry
enough he feels that it is hardly an obligation to pay the money; that
it will "serve 'em right" if he does not do it.

Advertising is a sort of letter writing. Each advertisement is a letter
set before the public or some part of the public in the hope that it
will be answered by the right person. It enters into an over-crowded
field and if it is to attract attention it must be vivid, unusual, and
convincing. Increasingly--and there is cause to be thankful for
this--exaggerated statements are being forced to disappear. In the first
place the ballyhoo advertisers have shouted the public deaf. They no
longer believe. In the second place advertisers themselves have waked to
the menace of the irresponsible and dishonest people who are
advertising and are taking legal measures to safeguard the honor of the
profession.

One of the most successful advertisers of modern times was a man who
carried the idea of service into everything he did. For a while he had
charge of soliciting advertising for automobile trucks for a certain
magazine. Instead of going at it blindly he made a careful study of the
map of the United States and marked off the areas where automobile
trucks were used, where they could be used, and where they should be
used, and sent it to the manufacturers along with a statement of the
circulation of the magazine and the advantages of reaching the public
through it. The result was that the magazine got more advertising from
the manufacturers than it could possibly handle. It is very gratifying
to know that this man succeeded extraordinarily as an advertiser, for
not once during his long career did he ever try to "put one over" on the
public or on anybody else.

No advertisement should be impertinent or importunate. During the war
there was a splendid poster bearing a picture of Uncle Sam looking
straight into your eyes and pointing his finger straight into your face
as he said, "Young man, your country needs you!" The poster was
excellent from every point of view, but since the war, real estate
companies, barber shops, restaurants and whatnot have used posters
bearing the pictures of men pointing their fingers straight at you
saying, "There is a home at Blankville for you," "Watch out to use
Baker's Best," and "You're next!" After all, Uncle Sam is the only
person who has a right to point his finger at you in any such manner and
say, "I need you." And besides, there is the moral side of it. Imitation
is the sincerest flattery, but the dividing line between it and
dishonesty is not always clear. And the law cannot every time prosecute
the offender, for there is a kind of cleverness that enables a man to
pilfer the ideas of another and recast them just sufficiently to "get
by." It would be very stupid for a man not to profit by the experience
of other men, but there is a vast difference between intelligent
adaptation of ideas and stealing them. This is more a question of morals
than of manners, for the crime--and it is a crime--is usually
deliberate, while most breaches of manners are unintentional and due to
either carelessness or ignorance.

House memoranda are letters among the various people who are working
there. They should be brief, above all things, and clear, but never at
the sacrifice of courtesy. Titles should not be dropped and nicknames
should not be used although initials may be. Memoranda should never be
personal unless they are sent confidentially. An open memorandum should
never contain anything that cannot be read by every one without
reflecting unfavorably upon any one. And it is wise to keep in mind--no
matter what you are writing--that the written record is permanent.



IX

MORALS AND MANNERS


It has become a habit of late years for people to argue at great length
about right and wrong, and what with complexes and psycho-analysis and
what with this and that, they have almost come to the conclusion that
there is no right and wrong. Man, so they have decided, is a frail and
tender being completely at the mercy of the traits he has inherited from
his ancestors and those he has acquired from his neighbors. What he does
is simply the result of the combination of circumstances that have made
him what he is. There is some truth in it, of course, but what there is
is no bigger than a mustard seed, and all the volumes that have been
written about it, all the sermons that have been preached upon it, and
all the miles of space that have been devoted to it in the newspapers
and magazines have not served to increase it. Most of us never give any
one else credit for our achievements and there is no more reason for
giving them blame for our failures. A gentleman is "lord of his own
actions." He balances his own account, and whether there is a debit or a
credit is a matter squarely up to him.

The pivot upon which all right-thinking conduct involving relations with
other people turns is the Golden Rule, "Whatsoever ye would that men
should do to you, do ye even so to them." It is to the moral what the
sun is to the physical world, and just as we have never made full use of
the heat and light which we derive from the sun but could not live
without that which we do use, so we have never realized more than a
small part of the possibilities of the Golden Rule, but at the same time
could not get along together in the world without the meagre part of it
that we do make use of. The principle is older than the Christian Era,
older than the sequoias of California, older than the Pyramids, older
than Chinese civilization. It is the most precious abstract truth that
man has yet discovered. It contains the germ of all that has been said
and written about human brotherhood and all that has been done toward
making it an accomplished fact. And if to-morrow it were to vanish from
the earth we should miss it almost, if not quite, as much as we should
the sun if it were to go hurtling off into space so far away that we
could neither see nor feel it. In the one case there would be no life
at all on earth, in the other there would be none worth living.

The Golden Rule amounts to no more than putting yourself into another
person's place. It is not always easy to do. Half of the people in the
United States have very little idea of what the lives of the other half
are like and have no special interest in knowing.

"What," we asked the manager of a bookshop which caters to a large
high-grade clientèle, "do you find your greatest trouble?"

"Lack of imagination on the part of our customers," he answered
promptly, "a total inability to put themselves into our place, to
realize that we have our lives to live just as they have theirs. If we
haven't a book in stock they want to know why. If we don't drop
everything to attend to them they want to know why. If anything goes
wrong they want to know why, but they won't listen to explanations and
won't accept them when they do. They simply can't see our side of it.
And they make such unreasonable demands. Why, last year during the
Christmas rush when the shop was fairly jammed to the door and we were
all in a perfect frenzy trying to wait on them all, a man called up to
know if his wife was here!"

It is not always easy to see life, or even a small section of life,
from another person's point of view. A man very often thinks housework
practically no work at all (the drudgery of it he has never realized
because he has never had to do it) and a woman very often underestimates
the wear and tear and strain of working in an office and getting a
living out of it in competition with hundreds of other men. Marie
Antoinette had no conception of what it meant when the French people
cried for bread. It seemed impossible to her that a person could
actually be hungry. "Why, give them cake!" she exclaimed. It may be
pretty hard for a man who is making $10,000 a year to sympathize with
the stenographer he hires for $600 or $700 a year, or for her to see his
side of things. But it is not impossible.

Very few of us could honestly go as far as the novelist who recently
advocated the motto: "My neighbor is perfect" or the governor who set
aside a day for the people in his state to put it into practice. We
happen to know that our neighbors are, like ourselves, astonishing
compounds of vice and virtue in whom any number of improvements might be
made. It is not necessary to think them perfect, only to remember that
each one of us, each one of them, is entitled to life, liberty, and the
pursuit of happiness. In other words, that every man has a right to a
square deal.

In the ancient world there were four cardinal virtues: justice,
prudence, temperance, and discretion. In the modern world of business
there are only two. Others may follow, but these two must come first.
Justice, we mean, and kindness. No man was ever really a gentleman who
was not just and kind, and we think it would be almost impossible for
one who is, whatever his minor shortcomings may be, not to be a
gentleman. Just to his employees (or to his employer), to his customers,
to his friends, to himself, and this justice always tempered with
kindness, the one quality giving the firmness necessary in dealing with
people, the other the gentleness which is no less necessary.

In the first place, and this is one of the corner stones of justice,
industrial life must be made safe for the worker. And it is a job in
which he has as large a part as the man who hires him. Under present
conditions one workman out of every eight is injured during the year and
the accident is as often his fault as it is that of his employer. In
some instances efficient safety devices are not provided, in others they
are not made use of.

Special kinds of work, such as that in which the laborer is exposed to
poisonous fumes, to sand blasts, dangerous chemicals or mineral dusts,
need special protective devices and men with sense enough to use them.
The employer cannot do his share unless the worker does his, and the
worker is too quick to take a chance. The apprentice is usually cautious
enough, but the old hand grows unwary. Ninety-nine times he thrusts his
arm in among belts whirling at lightning speed and escapes, but the
hundredth time the arm is caught and mangled. And there is nothing to
blame but his own carelessness.


WHO AM I?

I am more powerful than the combined armies of the world.

I have destroyed more men than all the wars of the nations.

I am more deadly than bullets, and I have wrecked more homes than the
mightiest of siege guns.

I steal, in the United States, alone, over $300,000,000 each year.

I spare no one, and I find my victims among the rich and poor alike, the
young and old, the strong and weak. Widows and orphans know me.

I loom up to such proportions that I cast my shadow over every field of
labor, from the turning of the grindstone to the moving of every
railroad train.

I massacre thousands upon thousands of wage earners a year.

I lurk in unseen places and do most of my work silently. You are warned
against me but you heed not.

I am relentless.

I am everywhere--in the house, on the streets, in the factory, at the
railroad crossings, and on the sea.

I bring sickness, degradation and death, and yet few seek to avoid me.

I destroy, crush or maim; I give nothing but take all.

I am your worst enemy.


I AM CARELESSNESS

Any kind of carelessness which results in injury (or is likely to result
in it), whether the injury is mental or physical, is criminal. No plea
can justify building a theatre which cannot stand a snowstorm, a school
which cannot give a maximum of safety to the children who are in it, a
factory which does not provide comfortable working conditions for the
people employed there, or allowing any unsafe building or part of a
building to stand.

There is a factory (this story is true) which places the lives of the
majority of its employees in jeopardy twice a day. There are two sets of
elevators, one at the front of the building for the executives and their
secretaries and visitors, one at the rear for the rank and file of the
employees. Since there are several hundred of the latter the advantages
of the division are too obvious to need discussion. We have no quarrel
with it. But the apparatus upon which the elevators in the rear run is
so old and so rotten and so rusty that there is constant danger of its
breaking down. Three times already there have been serious accidents.
The men who are hired to operate the cars rarely stay more than a week
or so. Protests have been sent in but nothing has been done. The
management knows what the conditions are but they have never stopped to
realize the horror of it. It is not that they value a few dollars more
than they do human life, but that they simply do not stop to think or to
imagine what it would be like to have to ride in the ramshackle elevator
themselves. In the offices of this factory there is an atmosphere of
courtesy and good breeding far beyond the ordinary--in justice to the
people there it must be said that they do not know the conditions in the
rear, but the management does. And the management is polite in most of
its dealings, both with its employees and outside, but polish laid over
a cancerous growth like this is not courtesy.

There are three essentials for good work: _good lighting_ (it must be
remembered that a light that is too glaring is as bad as one that is too
dim), _fresh air_ (air that is hot and damp or dry and dusty is not
fresh), and _cleanliness_ (clean workrooms--and workers--clean drinking
water with individual drinking cups, and in places where the work is
unusually dirty, plenty of clean water for bathing purposes.)

In the matter of salaries--economically one of the most important
questions in the world--the employer should pay, not as little, but as
much as he can afford. No man has a right to hire a girl (or a boy
either) at less than a living wage and expect her to live on it. The
pitiless publicity which was given the evil of hiring girls at
starvation wages some years ago (in particular through the short stories
of O. Henry, "the little shop-girl's knight" which, according to Colonel
Roosevelt, suggested all the reforms which he undertook in behalf of the
working girls of New York) did much in the way of reform, but there is
much yet to be done.

Money has been called the root of all evil. It is not money, but greed.
Greed and thoughtlessness. Sir James Barrie says stupidity and
jealousy, but both these might be included under thoughtlessness. Men
who are generous almost to a fault when a case of individual need is
brought before them will hire girls at less than any one could exist on
in decency. When they meet these same girls in the hall or when they
come directly into contact with them in their work they may be polite
enough, but their politeness is not worth a tinker's curse. Justice must
come first. Only if the employer pays a fair day's wage can he expect a
fair day's work. "Even then," he protests, "I can't get it." And this
is, unfortunately, in large measure true. As Kipling said some few years
ago, and it still holds,

    From forge and farm and mine and bench
      Deck, altar, outpost lone--
    Mill, school, battalion, counter, trench,
      Rail, senate, sheepfold, throne--
    Creation's cry goes up on high
      From age to cheated age:
    "Send us the men who do the work
      For which they draw the wage."

"I can't even get them here on time," the employer's wail continues. The
employee may respond that the employer is not there, but this has
nothing to do with it. Most people are paid to get to their work at a
certain hour. They have a daily appointment with their business at a
specified time. It is wise and honorable to keep it. Tardiness is a
habit, and, like most others, considerably harder to break than to form,
but punctuality also is a habit, not quite so easy to establish as
tardiness because it is based on strength while the other is based on
weakness. Most of us hate to get up in the morning, but it is good
discipline for the soul, and we have the words of poets as well as of
business men that

    Early to bed and early to rise
    Is the way to be healthy, wealthy, and wise.

Time is one of the most valuable of commodities. More people are
discharged for coming in late than for any other reason, not excepting
(we believe this no exaggeration) "lay-offs" during dull seasons.
Slipping out before the regular time and soldiering on the job fall into
the same classification with tardiness. Such practices the employee too
often looks upon as a smart way of getting around authority, blithely
ignoring the fact which has so many times been called to our attention:
that what a man does to a job is not half so important as what the job
does to him. The material loss which comes from it is the least of its
harms.

All work and no play makes Jack a dull boy, but he is duller yet if he
tries to mix them. Intense concentration during working hours followed
by complete rest is the only way to make a contented workman, and it is
the happy workman (just as it is the happy warrior), in spite of all
that is said about divine discontent, who counts for most both to
himself and to his community. There is a gladness about earnest eager
work which is hard to find in anything else. "I know what pleasure is,"
declared Robert Louis Stevenson, "because I have done good work."

Gossiping, idling, smoking, writing personal letters during working
hours (these usually on the firm's stationery), and a thousand and one
other petty acts of dishonesty are ruinous, not so much to the house
which tolerates them (because it cannot help itself) as to the person
who commits them. Telephones are the cause of a good deal of disturbance
during business hours in places where employees spend an appreciable
amount of time on personal calls. In some organizations they are
prohibited altogether; but in most they are allowed if not carried to
excess. It is not business people who need education in this so much as
their friends who have never been in business and seem unable to realize
that personal calls are not only annoying, but time-killing and
distracting.

Part of the unrest and unhappiness among employees is due to the fact
that vast numbers of them are working not at what they want to do but at
what they have to do, marking time until they can get something better.
It is very commendable for a man to be constantly watching out to
improve himself, but it does not in the meanwhile excuse him from doing
his best at the job for which he is drawing pay. It is dishonest. It is
unsportsmanlike. It is unmanly.

The question of salary is, from whatever angle it is approached, a
delicate one. "My experience is," observed David Harum, "that most men's
hearts is located ruther closter to their britchis pockets than they are
to their vest pockets." It is a tender subject, and one that causes more
trouble than almost any other in the world. Employees who are trusted
with the payroll should not divulge figures and employees who are on the
payroll should not discuss and compare salaries. Jones cannot understand
why Brown gets more than he does when he knows that Brown's work is not
so good, Brown cannot see why Smith gets as much as he does when he is
out two or three days in the week, and Smith cannot see why he has not
been made an executive after all the years he has worked in the place.
There are many sides to the matter of salary adjustment and they all
have to be taken into consideration. And the petty jealousies that
employees arouse by matching salaries against one another only serve to
make a complex problem more difficult.

There is only one base upon which a man should rest his plea for an
increase in salary, and that is good work. The fact that he has a family
dependent upon him, that he is ill or hard up may be ample reason for
giving him financial help or offering him a loan, but it is no reason
why his salary should be increased unless his work deserves it.
Paternalism is more unfair than most systems of reward, and the man who
comes whimpering with a tale of hard luck is usually (but not always)
not worth coddling. Years of experience, even though they stretch out to
three score and ten, are not in themselves sufficient argument for
promotion. Sometimes the mere fact that a man has been content to stay
in one place year after year shows that he has too little initiative to
rise in that particular kind of work and is too timid to try something
else.

Another big cause of trouble among men working in the same organization
is rigid class distinction. When a man hires others to work _for_ him he
invites discontent; when he hires them to work _with_ him there may be
dissatisfaction, but the chances of it are lessened. A business well
knit together is like any other group, an army or a football team, bound
into a unit to achieve a result. At its best each person in it feels a
responsibility toward each one of the others; each realizes that who a
man is is not half so important as what he does, and that

    ... the game is more than the player of the game
           And the ship is more than the crew,

or, as another poet with a Kiplingesque turn of mind and phrase has it,

    It is not the guns or armament
      Or the money they can pay.
    It's the close coöperation
      That makes them win the day.
    It is not the individual
      Or the army as a whole,
    But the everlastin' team work
      Of every blooming soul.

Each man is directly responsible to his immediate superior. He should
never, unless the circumstances are unusual, go over his head and he
should never do so without letting him know. It should be impossible,
and is, in a well-organized house, for men coming from the outside to
appeal over a member of a firm. Responsible men should be placed in the
contact positions and their responsibility should be respected. Salesmen
are warned not to bother with the little fellow but to go straight to
the head of a firm. Like most general advice, it is dangerous to put
into universal practice. The heads of most firms have men to take care
of visitors, and in a good many instances, the salesman helps his cause
by going to the proper subordinate in the first place. It is all very
well to go to the head of a firm but to do it at the expense of the
dignity of one of the smaller executives is doubtful business policy and
doubtful ethics.

"Passing the buck" is a gentle vice practised in certain loosely hung
together concerns. It is a strong temptation to shift the accountability
for a mistake to the shoulders of the person on the step below, but it
is to be remembered that temptations, like obstacles, are things to be
overcome. The "buck," as has been pointed out, always passes down and
not up, a fact which makes a detestable practice all the more odious.
One of the first laws of knighthood was to defend the weak and to
protect the poor and helpless; it still holds, though knighthood has
passed out of existence; and the creature (he is not even good red
herring) who blames some one else for a fault of his, or allows him to
take the blame, is beneath contempt.

When a mistake has been made and the responsibility fixed on the right
person the penalty may be inflicted. If it is a scolding or a "bawling
out" it should be done quietly. Good managers do not shout their
reprimands. They do not need to. The reproof for a fault is a matter
between the offender and the "boss." No one else has any concern with
it, and there is no reason why the instinct for gossip or the appetite
for malicious reports on the part of the other employees should be
satisfied. The world would be happier and business would be infinitely
more harmonious if each person in it could realize that his chief aim in
life should be to mind his own business or, at least, to let other
people's alone.

Private secretaries and other people in more or less confidential
positions are many times tempted to give away secret information, not so
much for the benefit of the person to whom it is given as to show how
much they themselves are trusted. Nearly every one who holds a
responsible business position receives items of information which are
best not repeated, and if common sense does not teach him what should be
kept private and what should be told, nothing will. It should not be
necessary for the superior to preface each of his remarks with, "Now,
this must go no further."

Matters concerning salaries should always be confidential, and so should
personal items such as health reports, character references, and so on,
credit reports, blacklists, and other information of a similar nature.
It is compiled for a definite purpose and for the use of a limited group
of people. It is unethical to use it in any other way.

The reason for dismissing a person from a business organization should
be kept private, especially if it is something that reflects unfavorably
on his character. But the reason should _always_ be given to the
employee himself. He may not listen, and most of the men who have had
experience in hiring and firing say that he will not, but that is his
own responsibility. The employer has no right to let him go without
letting him know why. And the employee should listen--it may not be his
fault but he should check up honestly with himself and find out. The
same thing that lost him this place may lose him another, and a good
many times all that he can get out of being discharged is a purification
of soul. It is a pity if he misses that.

Discharging a person is a serious matter, serious from both sides, and
it is not a thing to be done lightly. Most houses try to obviate it in
so far as possible by hiring only the kind of people they want to keep.
"Our efforts toward efficiency" (we quote from one manager who is
typical of thousands) "begin at the front door. We try to eliminate the
unfit there. We do not employ any one who happens to come along. We try
by means of an interview and references and psychological tests to get
the very highest type of employee." No human test is perfect, however,
and there are times, even in the best regulated houses, when it becomes
necessary to dismiss persons who have shown themselves unfit.

It is not always a disgrace to be discharged and it is not always a step
downward. It may be because of business depression or it may be because
the man is a square peg in a round hole. Sometimes it is the only
experience that will reduce a man's, especially a young man's, idea of
his own importance to something like normal proportions, the only one
that will clear his mind of the delusion that he is himself the only
person who is keeping off the rocks the business for which he is
working, in which case it is one of the best things that could have
happened to him.

A roll call of famous or successful men who were fired would take up
several reams of paper, and it is a pretty rash personnel manager (not
to say brutal and unfair) who will throw a man out like a rotten potato
and declare that he is absolutely no good. Besides, he does not know.
All that he can be sure of is that the man was not qualified for the job
he was holding. And he should think twice before giving a man a bad name
even if he feels certain that he deserves it. At the same time he must
protect himself and other business men from incompetent, weak, or
vicious employees. If after his dismissal a man sends back to his former
employer for a recommendation, the recommendation should be as favorable
as possible without sacrificing the truth.

When a man breaks his connection with a business house, whether he does
so voluntarily or involuntarily, his departure should be pleasant, or at
the least dignified. It is childish to take advantage of the fact that
you are going away to tell all of the people you have grudges against
how you feel about them, and it is worse than a mere breach of good
manners to abuse the house that has asked you to leave. If it has done
some one else an injustice, talk about that all you please, but on your
own account be silent. Even if the fault has been altogether with the
house it does not help to call it names. Self-respect should come to the
rescue here. This is the time when it is right to be too proud to fight.

For a long time it has been held bad ethics for the members of one trade
or profession to speak disparagingly of their competitors, and we have
grown accustomed to say that you can judge a man by the way he speaks of
his rivals. This has limits, however, and in some instances a mistaken
idea of loyalty to one's calling has led to the glossing over of certain
evils which could have been cured much earlier if they had been made
public. It is all very well to be generous and courteous toward one's
competitors but the finest courtesy in any business consists of doing
whatever tends to elevate the standard of that business.

Every man likes his business to be well thought of, and most businesses
have organized for the promotion of a high standard of ethics as well as
for the development of more efficient methods. Notable among these, to
mention one of the most recent ones, is the Advertisers' Association.
There was a time when the whole profession was menaced by the swindlers
who were exploiting fraudulent schemes by means of advertising in
magazines and newspapers, but to-day no reputable periodical will
accept an advertisement without investigating its source and most of
them will back up the guarantee of the advertiser that his goods are
what he represents them to be with a guarantee of their own. No
publication which intends to keep alive can afford a reputation of
dishonesty, and the efforts of the publishers toward cleaning up have
been seconded by the association to such an extent that any person or
corporation that issues a deceptive advertisement, whether or not there
was intent to deceive, will be prosecuted and punished.

There was a time when a man could do almost anything within the law in a
commercial transaction and excuse himself by saying "business is
business." Happily this is no longer true. Business men have not grown
perfect but they have raised their standards of business morality as
high as their standards of personal morality. They have learned that
business and life are one, that our lives cannot--and this has a number
of disadvantages--be separated into compartments like so many tightly
corked bottles on a shelf. We have only one vessel and whatever goes
into it colors what is already there. And it is significant to remember
that muddy water poured into clean water will make it muddy, but that
clean water poured into muddy water will not make it clean. It takes
very little ink in a pail of milk to color the whole of it, but it takes
an enormous amount of milk to have any effect on a bottle of ink.

Business men have also learned that the only way to build a business
that will last is to lay its foundation on the Golden Rule, and many a
man who might otherwise sidetrack the principles of integrity holds by
them for this reason. "Honesty," declared one of the most insufferable
prigs America ever produced, "is the best policy." He was right. Prigs
usually are. It is only because they are so sure of it themselves that
they irritate us.

It is a fact, in spite of the difficulty Diogenes had when he took up
his lantern and set out to find an honest man, that most people like to
pay their way as they go, and the business men who recognize this are
the ones who come out on top. They do not say that the customer is
always right nor that he is perfect, but they assume that he is honest
and trust him until he has proved himself otherwise. The biggest mail
order house in America never questions a check. As soon as an order is
received they fill it and attend to the check afterward. Their
percentage of loss is extraordinarily small. Distrust begets distrust,
and the perversity of human nature is such that even an honest man will
be tempted to cheat if he knows another suspects him of it. The converse
is equally true. There are, of course, exceptions. But the only rule in
the world to which there are no exceptions is that there is no rule that
holds good under all conditions.



PART II



X

"BIG BUSINESS"


In the preceding pages we have looked over the field of etiquette in
business in a general way, and have come to the only conclusion
possible, namely, that the basis of courtesy in business is common
sense, and that whatever rules may be given must not be followed
slavishly, but must simply be used as guide posts. In the pages which
follow we shall go into detail and watch courtesy at work among certain
groups and individuals.

Let us take, for example, a big concern which employs a thousand or more
people. We shall begin with the president.

_President of a Big Organization._ Here is a man who bears a heavy
responsibility. He has not only his own welfare to look after but that
of the men and women who work _with_ (we like this word better than
_for_) him. His first duty is to them. How can he best perform it?

It is a matter of fact that few men rise to such positions who are not
innately courteous. It is one of the qualities which enable them to
rise. For this reason we shall take it for granted that the president
needs no instructions. Already he has learned the great value of
courtesy. But this does not protect him always from discourtesy in other
people.

Every man who holds a high position in a big organization is besieged
with visitors, but no one so much as the president. He is a target for
cranks and idlers and freaks as well as for earnest business men who
want to help him or to get help from him. Thousands during the course of
a year come to call on him. If he saw them all he would have to turn
over the presidency to some one else and devote himself to entertaining
visitors. Many of those who come ask for him when he is not at all the
man they want to see, but they have been taught in the schools of
salesmanship or they have read in a magazine that it never pays to
bother with the little fellow, but that they should go straight to the
top.

Every minute of the time of the president of a big company is valuable
(all time is valuable, as far as that goes), and it must be protected
from the people who have no right to infringe upon it.

You would think that the vice-presidents and the managers and the
various executives would be his best protection. They are not. It is
the person who is placed at the front door to receive visitors. We shall
consider him next.

_The Man at the Door._ As a matter of fact, this person is usually a
girl, many times a very young and irresponsible one, because great
numbers of business men have not yet realized the importance of the
position. A well-poised girl or a woman who has had wide experience in
handling people can fill the place quite as efficiently as a man, and a
great deal more so if the man has not been chosen because he has the
quick sympathy and ready tact so necessary in taking care of the needs
of a miscellaneous assortment of callers.

In the house we are observing the person at the door is a young man who
began as a messenger boy, and who, because he did what he was asked to
do cheerfully instead of sullenly, with a "Certainly, sir," and a smile
instead of a "That's Bob's business" and a frown, was made manager of
the messengers, and then first assistant of the man at the door, and
later, when that man was given another position, was promoted to his
place. The job commands a good salary and offers chances of promotion.
The young man likes it.

A visitor comes, a young salesman, let us say, who has had little
experience. This is only the second or third time he has tried to storm
the doors of big business. He asks at once for the president. He does
not give his card because the school where he learned his trade
cautioned him against doing so. (He is perfectly correct, and he would
have been equally correct if he had given it. The more formal style is
to send in the card.) The man at the door sees at once what kind of man
he has to deal with.

"The president is busy," he answers--a safe remark always, because if he
is not he should be; "maybe I can do something for you."

The salesman explains that he has an attachment to increase efficiency
of typewriters. He would like to show the president how it works.

"Oh, you don't want Mr. President," the host answers. "You want Mr.
Jones. He attends to all such things for us. Will you be seated here in
the reception room," motioning toward the door which is at one side of
his desk, "while I find out if he is busy?"

This concern is very conservative about buying new attachments and new
machinery of any kind, but it is ever on the alert to discover means of
increasing its output and saving its manpower. Almost any new idea is
worth a demonstration.

If the man at the desk has an intelligent messenger boy--and he should
have--he sends him in to Mr. Jones. The boy finds Mr. Jones busy. He
will be free in about fifteen minutes and then will be glad to see the
salesman. The man reports to the visitor and asks if he cares to wait.
He does. The host offers him a magazine and asks him to make himself
comfortable while he goes back to his desk to attend to the next
visitor.

This one also wants to see the president.

"The president is in conference just now," the young man replies.
"Perhaps there is something I can do for you in the meanwhile if you
will tell me what you want."

"It's none of your business," he answers rudely. "I want the president."

The chances are against a man of this sort. He may be a person the
president wants to see, but the odds are ten to one that he is not.

"I'm sorry but you cannot possibly see him now. He is busy."

"When will he be free?"

"It is hard to tell. These conferences sometimes last an hour or two,
and I am sure he will not see you even then unless you tell him why you
want to see him. He is a very busy man."

The visitor sputters around a few minutes and it develops that he is
selling insurance. The young man knows that the president will not see
him under any circumstances. He is already heavily insured, as every
wise man should be, and he cannot be bothered with agents who are trying
to sell him larger policies.

"I'm sorry," the young man repeats, "but I am sure there is no use in
letting him waste your time. He is already carrying a heavy policy and
he positively refuses to talk insurance with anyone, no matter who it
is."

This should be enough for the salesman. What the young man says is true.
It would be a waste of his time as well as the president's. He does not
care half so much for the salesman's time--there is no reason why he
should--but notice how tactfully he tells him that the head of the
organization has no time to spend with him.

There is a certain rough type of salesman (we use the word salesman here
in the broadest sense, as the salesmen themselves use it, to cover all
the people who are trying to convince some one else that what they have
is worth while whether it is an idea or a washing machine or a packet of
drawings)--there is a certain rough type of salesman who tries to
bluster his way through. He never lasts long as a salesman, though
unfortunately he survives a good many years in various kinds of
business. Even he must not be turned away rudely.

"I'm sorry," the young man says to a person of this sort, "but the
president has given positive orders that he must not be disturbed this
morning. He is engaged in a very important transaction."

The next man who approaches the door has an authentic claim on the
president. It would be as great a calamity to turn him away as it would
be to let some of the others in. He presents his card and says that he
has an appointment. A truly courteous man, whenever possible, arranges
an appointment beforehand. The young man takes the card, waves toward
the reception room, and asks him to be seated while he finds out if the
president is busy. He telephones to the secretary of the president,
tells him who is calling, and asks if the president is ready to see him.
If the answer is affirmative he asks if he will see him in his office or
out in the reception room. It is much easier to get rid of a visitor
from the entrance hall or reception room than from an inside office. If
he says that he will see him in the reception room the girl reports to
the visitor that he will come in a few minutes, offers him a magazine,
and asks him to make himself at home. If the president says that he will
see the visitor in his office the young man sends one of the messenger
boys to usher him through the building.

Now it may be that this man had no appointment with the president, but
that he has used it as a pretext to break through. In this case, the
secretary answers, after consulting his schedule, that the president has
never heard of such a person and has no such appointment. A man of this
sort is not worth a minute's consideration. He has shown himself
dishonest at the outset with a petty contemptible dishonesty, and the
temptation is to pitch him out on his head. But the young man says
quietly:

"His secretary says that the president has no appointment with you. I am
afraid you have come to the wrong place. It must be some other Mr.
Beacon."

There is a note of finality in his voice which convinces the visitor
that there is no use in going further.

The next visitor is a woman who has come to have lunch with a friend of
hers who works in the accounting department.

"It is fifteen minutes before time for lunch," the young man answers. "I
can call her now, of course, but if you would rather not disturb her,
I'll tell her that you will wait for her in the reception room until she
comes for you."

The woman thanks him and agrees that it will be much better not to
disturb her. The young man offers her a chair and a magazine and
invites her to make herself comfortable.

It grows monotonous in the telling for him to ask each of the visitors
exactly the same questions (never exactly the same, of course) in the
same cordial tone of voice and to tell them to make themselves
comfortable in exactly the same way, but the means of attaining success
in such a place lies in the fact that he greets each visitor as if he
were the only one he had to attend to, and that he is, for the time
being, at least, completely at the visitor's service. It is not so much
what the young man says as the way he says it. "Good morning" can be
spoken in such a way that it is an insult.

_The Girl at the Telephone._ It is nerve-racking to stand at the door to
receive callers, but it is much more so to sit at the switchboard and
receive messages. The only point of contact is through the voice, but it
is remarkable how much of one's personality the voice expresses. If you
are tired your voice shows it; if you are cross your voice tells it; if
you are worried, your voice betrays it. It is possible for one
(everyone) to cultivate a pleasing voice. The telephone companies have
learned this, and there is no part of her equipment upon which they
spend more time and effort than on the voice of the telephone girl. It
is interesting to know that their very excellent motto, "The voice with
the smile wins" did not spring into being without thought. On the early
bulletins this clumsy phrase was printed: "A smiling voice facilitates
service."

The girl at the telephone, even though she receives a thousand calls a
day, must answer each one pleasantly and patiently. Some people call
without a very clear idea of what they want, and the fact that business
houses have so many different names for exactly the same job often makes
it difficult for them to locate the person they are asking for, even
when they are fairly sure who it is they want.

"May I speak to your personnel manager?" comes the query over the wire
to a girl who has never heard of a personnel manager.

"I'm sorry, I did not quite hear you."

The person at the other end repeats the word and the girl is sure she
had it right the first time.

"We have no personnel manager here. Maybe there is some one else who
would do. If you will tell me what you want----"

"I want a job."

"Just a minute, please, I'll connect you with our employment manager."

Advertising engineers, executive secretaries, and many others are old
jobs masquerading under new names.

More business men complain of the girl at the telephone than of any
other person in business. She must, under the handicap of distance,
accomplish exactly what the man at the door does, and must do it as
efficiently and as courteously.

No matter how angry the one who is calling becomes, no matter how
profane he may be, no matter what he says, she must not answer back, and
she must not slam the receiver down while he is talking. Perfect poise,
an even temper, patience, and a pleasant voice under control--if she has
these, and a vast number of the telephone girls have, she need not worry
about the rules of courtesy. They will take care of themselves.

The numbers that a girl in a business office has to call frequently she
should have on a pad or card near the switchboard so that she will not
have to look them up. Many business men ask the girl at the board to
give them Blank and Blank or Smith and Smith instead of giving her the
numbers of the two concerns. She then has to look them up, quite a
difficult task when one has the headpiece on and calls coming in and
going out every minute. To stop to look up one number often delays
several, and it is a duty which should never devolve upon the girl
whose business it is to send the calls through. The man who is calling,
or his secretary, if he has one, or a person near the switchboard
stationed there for the purpose should look up the numbers and give them
to the operator.

An efficient girl at the telephone sends numbers through as quickly as
is humanly possible, but even then she is often scolded by nervous and
harassed men who expect more than can really be done.

Mr. Hunter has called Main 6785. It is busy. He waits. Hours pass. At
least it seems so to him, and he grows impatient.

"What's the matter with that number, Miss Fisher?"

"I'm still trying, Mr. Hunter. I'll call you when they answer."

The line continues busy. Mr. Hunter looks over the papers on his desk.
His nervousness increases. He takes down the receiver again and asks
what the trouble is. He does not get the number any more quickly this
way, but it would be hard to convince him that he does not. The girl
says quietly again that she is still trying. He clings to the receiver
and in a few minutes she answers triumphantly, "Here they are," and the
connection is made.

The telephone girl in a big concern (or a little one) is constantly
annoyed with people who have the wrong number. When it happens ten or
twelve times in the course of a day--fortunately it is not usually so
often--it is hard for her to keep a grip on her temper and answer
pleasantly, "This is not the number you want," but the snappish answer
always makes a bad situation worse, and the loss of temper which causes
it drains the energy of the person who makes it. It is not merely the
voice with the smile that wins; it is the disposition and temperament to
which such a voice is the index.

_The Secretary._ The next in the line of defense is the president's
secretary. To him (and we use the masculine pronoun although this
position, like a good many others, is often held by women even in the
biggest organizations, where the responsibility attached to it is by no
means small)--to him the president turns over the details of his day's
work. He arranges the president's schedule and reminds him of the things
he has forgotten and the things he is likely to forget. He receives all
of his visitors by telephone first and many times disposes of their
wants without having to connect them with the president at all. He
receives many of the callers who are admitted by the man at the door
and in the same way often takes care of them without disturbing the
president. He knows more about the petty routine of the job than the
president himself. He is accurate. He is responsible. He is patient. He
is courteous.

In order that he may be all these things it is necessary for the
president to keep him well informed as to what he is doing and where he
is going and what he is planning so that he can give intelligent answers
to the people who come, so that he can keep things running smoothly when
the president is away, so that he can answer without delay when the
president asks whether he has a luncheon engagement on Thursday, and
what he did with the memorandum from the circulation manager, and who is
handling the shipping sheets.

Men who have their minds on larger matters cannot keep all the details
of their jobs in mind, but it is significant to know that most
successful business men know with more than a fair degree of accuracy
what these details amount to. Some secretaries feel very superior to the
men who employ them because they can remember the date on which the
representatives of the Gettem Company called and the employers cannot.
The author knows a chauffeur who drives for a famous New York surgeon
who thinks himself a much better man than the surgeon because he can
remember the numbers of the houses where his patients and his friends
live and the surgeon cannot. The author also knows a messenger boy who
thinks himself a much bigger man than one of the most successful brokers
in Wall Street because the broker sometimes gives him the same message
twice within fifteen minutes, the second time after it has already been
delivered.

The secretary comes to the office every morning neatly clad and on time.
The hour at which his employer comes in has nothing to do with him.
There is a definite time at which he is expected to be at his desk. He
is there.

He opens the letters on his desk--and those addressed to the president
come first to him--and sorts them, throwing aside the worthless
advertising matter, saving that which may be of some interest, marking
the letters that are to be referred to various other members of the
house, and placing them in the memorandum basket, piling into one heap
those that he cannot answer without first consulting the president, and
into another those which must be answered by the president personally.
Intimately personal letters often come mixed in with the rest of the
mail. No man wants a secretary whom he cannot trust even with letters of
this sort, but almost any secretary worth having will feel a certain
amount of delicacy in opening them unless he is requested to do so. When
these letters are from people who write often the secretary grows to
recognize the handwriting from the outside of the envelope, and
therefore does not need to open them. In other cases it is sometimes
possible to distinguish a personal from a business letter. These should
be handled according to the wishes of the man to whom they are directed.
Many business men turn practically everything--even the settlement of
their family affairs--over to their secretaries. It is a personal
matter, and the secretary's part in it is to carry out the wishes of his
employer.

By the time the mail is sorted the president has come in.

He rings for his secretary, telephones for him, sends a messenger for
him, or else goes to his desk himself and asks him to come in and take
dictation. There is no special courtesy or discourtesy in any of these
methods. It depends on how far apart the desks are, how busy he is, and
a number of other things. He does not yell for his secretary to come in.
He manages to get him there quietly. It is not necessary for him to rise
when the secretary enters (even if the secretary is a woman) though he
may do so (and it is a very gracious thing, especially if the secretary
is a woman) but he should greet him (or her) with a pleasant
"Good-morning."

The secretary takes his place in the comfortable chair that has been
provided for him, with notebook and pencil in hand and at least one
pencil in reserve. He waits for the president to begin, and listens
closely so that he may transcribe as rapidly as he speaks. If he fails
to understand he waits until they come to the end of a sentence before
asking his employer to repeat. It is much better to do so then than to
depend on puzzling it out later or coming back and asking him after he
has forgotten what was said.

Telephone interruptions and others may come during the dictation but the
secretary waits until he is dismissed or until the pile of letters has
disappeared.

When the president has finished it is the secretary's time to begin
talking. He consults him about the various letters upon which he needs
his advice and makes notations in shorthand on them. He reports on the
various calls that have come in and the house memoranda. A good
secretary reads and digests these before turning them over to his
employer, and in most cases gives the gist of the memorandum instead of
the memorandum itself. It saves time.

The president's secretary usually has a secretary of his own, a woman,
let us say, or a girl whose preliminary training has been good and whose
record for the year and a half she has been with the company has been
excellent.

She comes to her desk on time every morning as fresh as a daisy and as
inconspicuous. The relation that she bears to the president's secretary
is much the same as the relation that he bears to the president. She
gets the letters that are addressed to him and sorts them in the same
way that he does those of the president. On days when he is absent she
takes care of all of his work, in so far as she is able, as well as her
own.

Her employer is considerate of her always. He does not make a practice
of taking ten or fifteen minutes of her lunch hour or five or ten
minutes overtime at the close of the day, but when there is a good
reason why he should ask her to remain he does so, asking courteously if
she would mind staying. If she is genuinely interested in her work--and
this young lady is--she will stay, but if she has an even better reason
why she should go she explains briefly that it is impossible to stay. He
never imposes heavier burdens upon her than she can bear, but he does
not hesitate to ask her to do whatever needs to be done, and he does it
with a "Please" and a "Thank you," and not with a "See, here" and a
"Say, listen to me, now." She is a very pretty and attractive girl, but
the man she is working for is a gentleman. To him she is his secretary,
and if he were ever in danger of forgetting it she would be quick to
remind him. She does not go around with a chip on her shoulder all the
time, and she talks freely with the various men around the office just
as she does with the women and girls, but it is in an impersonal way.
She never permits intimate attentions from her immediate employer or any
one else.

_Executives._ "Executive" is a large, loose word which rolls smoothly
off the tongue of far too many business men to-day. Office boys begin to
think in terms of it before they are out of knee trousers. "I could hold
down the job," said a youngster who had hurt his hand and whose business
was to carry a bag of mail from a suburban factory into New York, "if I
could get some one to carry the bag." "I can do the work," say smart
young men in the "infant twenties" (and many others--there is no age
limit), "but I must have a man to look after the details."

The way to an executive position is through details. Work, plain hard
work, is the foundation of every enduring job, and the executive who
thinks he can do without it has a sharp reckoning day ahead. In most
places the executives have worked their way up slowly, and at no time
along the way have they had that large contempt for small jobs which
characterizes so many young men in business. They have been perfectly
willing to do whatever came to hand.

But after all this is said, the fact remains that an executive is
successful not so much because of his own ability as because of his
power to recognize ability in other men. He is--and this is true of
every executive from the president down--the servant of his people in
much the same way that the President of the United States is the servant
of the American people. This means that he must be readily accessible to
them, and must listen as courteously to them as if they were important
visitors from across the sea or somewhere else.

Many executives--and this was true especially during the war--have
surrounded themselves with a tangle of red tape which has to be unwound
every time an employee (or any one else) wants to get near enough to ask
a question. This is absurd. Sensible men destroy elaborate plans of
management and find they get along better without them. The Baldwin
Locomotive Works, which has a hundred years of solid reputation behind
it, has no management plans. "There is about the place an atmosphere of
work, and work without frills or feathers," and this is essentially true
of every business that is built to last. Look at the organizations
which, because of war conditions, rose into a prosperity they had never
enjoyed before. Most of them have collapsed, and the little men who rose
with them (so many of them and so much too small for their jobs) have
collapsed with them.

In the big reliable concerns, and the small ones, too, the high
executives are easily approached, especially by the members of the
organization. In many of the open offices--and open offices have done
much to create a feeling of comradeship among workers--the desk of the
general manager is out on the floor with the desks of the rank and file
of the employees with nothing to distinguish it from theirs except the
fact that there is a bigger man behind it. A real man does not need a
lot of elaborate decorations. They annoy him.

There are two sides to this, however. Visitors from the outside are not
the only ones who are likely to waste the time of other people, and a
busy man has to protect himself from indoor nuisances as well as those
that drift in from the outside. Some do it by means of secretaries, but
a good executive needs no barrier at all between himself and his own
men. They learn soon enough--we are speaking now of a good executive,
remember--that there is no use in going to him unless there is some
definite reason why they should, and that the more briefly and directly
they present their problem the more likely they are to have it settled.

When an executive receives a caller (or when any man in a business house
receives a caller) he should _receive_ him and not merely tolerate him.
A young advertising man who began several years ago had two very
interesting experiences with two gruff executives in two different
companies. Both consented to see him, both kept on writing at their
desks after he entered and gave him scant attention throughout the
interview. Apparently they were both successful business men. Certainly
they both held positions that would indicate it. Yet both of them a few
years later came to the young advertising man at different times looking
for jobs. Needless to say neither found a place with him, not because he
held a grudge against them, but simply because he knew what kind of men
they were and that they could not help in the kind of business he was
trying to build.

From the beginning of the interview the host should do all he can to
make his visitor comfortable. You see a lot in certain magazines about
setting the visitor at a disadvantage by giving him an awkward chair,
making him face the light and grilling him with questions. It is pure
nonsense.

It is very gracious for a man to rise to greet a caller and extend his
hand, especially if the caller is young and ill at ease. It is
imperative if it is an old man or a woman. He should ask the visitor to
be seated before he sits down himself.

"Well, young man, what can I do for you?" is hardly a polite way of
opening an interview. The host should wait with a cordially receptive
air until his guest begins, unless he is in a great hurry. Then he
frankly tells the caller so and asks him to make his business brief.

Interruptions come even in the midst of conversations with important
visitors, but no visitor is so important as to permit neglect of one's
employees. These should be met courteously and dispatched quickly. The
host must always ask the pardon of the guest before turning to the
telephone or to a messenger, and if the guest is an employee the rule is
the same.

At the conclusion of the interview the host rises and shakes hands with
the departing visitor but does not necessarily go with him (or her) to
the door or the elevator, as the case may be. This is an additional
courtesy in which a busy man cannot always indulge. The essential part
of every interview is that the visitor shall state what he wants, that
the host shall give the best answer in his power, and then the sooner
the visitor departs the better for all concerned.

_The Rank and File._ This is the largest group in every business. It is
the one that fluctuates most. It is the one from which the discards are
made. It is the one from which officers are chosen. It is the one in
which the real growth of a business takes place. And by the same token
it is the one, generally speaking, where there is most discourtesy.
Promotion depends upon the possession of this quality much more than
people realize. Many a man with actual ability to hold a high position
is not given an opportunity to do so because the men who employ him
realize that he would antagonize those who worked under him.

There are among the body of employees in every concern (even the very
best) discontented members. In most cases, indeed, in nearly all cases
except where there is a chronic grudge against life which is not
affected by external circumstances, these are weeded out, and those
with habitual grudges are weeded out along with the others or else are
kept in minor places. Perhaps it would be more nearly correct to say
they keep themselves there. Sometimes a subordinate feels that he is
unfairly treated by his immediate superior. He wishes to go to the man
above him in authority. Is it right for him to do so?

It is an unwritten law that each worker shall be loyal to the head of
his department. Suppose the head does not deserve it?

There are three courses open to the worker. He can leave the job and
find another in a different organization. He can go to the head of the
department and state the case to him. If this should fail he may appeal
to the man above him, but _he should never go over the head of his own
immediate superior without first telling him that he intends to do it_.

This is an important rule. It holds whether one has a grievance to
present or a suggestion. Constructive plans should first be talked over
with one's immediate superior, and with his approval carried to the next
man, or he may carry them himself. If this superior is the sort of man
with whom you are constantly at loggerheads, you had much better get out
and get a place somewhere else. And if you find that continually you
are in hot water with the men who have authority over you, you may be
very sure that the fault is not altogether theirs.

Subordinates usually have an idea that the heads of their departments
leave all of the work to them. Well, as a matter of fact, they do leave
a large part of it. If they did not they would have no excuse for having
subordinates. The reward of good work is more work. This is less of a
hardship than it sounds. Sir James Barrie once quoted Dr. Johnson's
statement that doubtless the Lord could have made a better fruit than
the strawberry, but that he doubtless never did, and added to it that He
doubtless could have created something that was more fun than hard work,
but that He doubtless never did.

The subway guards in New York City say that the rush which comes just
before five o'clock (the closing time of most of the business houses) is
as great as the one which comes just after. They call the persons in the
former rush the clock watchers. They have left work about fifteen
minutes early, and to-morrow morning--business experience has taught
this--they will come in fifteen minutes late. For the most part these
are the discontented workers who spend "60 per cent of their time in
doing their job, and 40 per cent in doing the boss."

It has always been considered a breach of good manners to pull out one's
watch and look at it in company. It is true in the office as well as in
the drawing room. The clock watchers are impolite. It has also been
considered a breach of good manners to hold a guest against his will
against the conventional hour for his departure. The employers who
habitually keep their employees after closing hours are equally
impolite. It is a question of honor, too. Time is money, and the time
grafters, whether employers or employees, are dishonest.

When one employee goes over to the desk of another it is not necessary
for the second to rise. The first should wait until the one at the desk
looks up before speaking unless he is so absorbed in his work that he
does not glance up after a minute or two. Then he should interrupt with
"I beg your pardon." It makes no difference if one of the employees is a
woman and the other is a man. Work at an office can be seriously impeded
if every time one person goes to the desk of another the other rises. So
many times the whole conversation covers less time than it takes to get
out of one's chair and sit back down again. In some places subordinates
are required to stand when a superior speaks to them, but as a general
thing it is not necessary. In such houses it is correct to play the
game according to the general standard and to act according to the rules
set down by the men who are in charge of affairs.

There is no person so wretched or so poor or so miserable but that he
can find other people who are more wretched, poorer, or more miserable.
At the same time there is no person so superior, so wealthy, or gifted
but that he can find other people who are more superior, more wealthy,
and more gifted. It is a part of good manners to recognize superiority
when one finds it. Youngsters entering business can sit at the feet of
the older men in the same business and learn a great deal. Knowledge did
not enter the world with the present generation any more than it will
depart from it when the present generation dies. It is just as well for
young people to realize this. Age has much to teach them. Experience has
much to teach them, and so have men and women of extraordinary ability.
"I have never met a man," says a teacher of business men, "from whom I
could not learn something." All of us are born with the capacity to
learn. It is those who develop it who amount to something.

Petty quarrels should be disregarded and grudges should be forgotten.
This piece of advice is needed more by women in business than by men.
Men have learned--it has taken them several thousand years--to fight and
shake hands. They have a happy way of forgetting their squabbles--this
is a general truth--after a little while, and two men who were yesterday
abusing one another with hot and angry words are to-day walking together
down the hall smiling and talking as gently as you please.

_The Office Boy._ If the office boy in a big business house where much
of the work is done at a white-hot tension--the office boy in a busy
Wall Street office during the peak of the day's rush, for example--could
write his intimate impressions they would make good reading.

The temper of the great American business man is an uncertain quantity.
Famous for good humor and generosity as a general thing, he is, for all
that, at his worst moments the terror of the office boy's life. Nervous,
worried, tired, and exasperated, he is likely to "take it out" on the
office boy if there is no one else at hand. There is no defense for such
conduct--even the man who is guilty would not, the next day in his
calmer moments, defend it. Meantime, what shall the office boy do?

A hot, tired man with papers fluttering over his desk, his telephone
ringing, and three men waiting in line to talk to him about serious
problems connected with the business, yells, "What do you want?" when
the office boy comes to answer the bell.

"You rang for me," the boy answers.

"I rang half an hour ago," the man snaps.

In reality he rang two minutes before. Shall the office boy remind him
of this?

Not if he values his job!

Of course it is unjust, but one of the first laws of discipline is to
learn to be composed in the face of injustice, and the first law of
courtesy for the office boy (and other employees would do just as well
to follow) is: Don't be too harsh with the boss!

It is said that the grizzly bear, who is a very strict mother, often
spanks her cubs when she herself has done something foolish. Julia Ellen
Rogers tells a story of an explorer who came suddenly upon a bear with
two cubs. He was so frightened that he stood still for a minute or two
before he could decide which way to run. Meantime the bear, fully as
frightened as he, turned and fled, spanking the two cubs at every jump
in spite of the fact that each was already going as fast as its legs
could carry it. "It was so unexpected," continues Miss Rogers, "and so
funny to see those little bears look around reproachfully at their
angry parent every time they felt the weight of her paw, helping them to
hurry, that the man sat down and laughed until he cried."

It was not funny to the cubs.

Cases in which the office boy is maltreated are exceptional, though
cases in which he is misunderstood are not. Most office boys have not
one boss but many. There should always be one person from whom they
receive their general orders and to whom they go with their troubles. (A
youngster should have very few troubles to report. It is usually the
worthless ones who report.)

In most places the several office boys are stationed at a certain point,
a desk or a table, with one of their number more or less in charge. The
rule is that one person be always at the desk.

All right. Six office boys. Five out on errands. One at the desk. The
bell rings. The boy keeps his place. The bell rings again. The boy keeps
his place. The bell rings a third time, long and insistently, but the
youngster, with a steadfastness worthy of the boy who stood on the
burning deck, still keeps his place.

A second later an angry official bounces out and wants to know what on
earth is the matter and declares that he will report the desk to the
manager. Meanwhile one of the missing five has returned, and the
youngster who had held the place so long under fire takes the message
from the man and delivers it.

If the boy should see an opening--and most business men except those
funny little executives puffed up with their own importance are ready
enough to listen--he may explain how it happened, but if he has to enter
a shouting contest it is best to stay silent.

The law of business courtesy--no matter how far away from this a
discussion goes it always swings back--is the Golden Rule. The
subordinate who feels himself neglected by the men in positions above
him might check himself by honestly asking himself how he appears to
those beneath him. It is interesting to know that the one who complains
most is usually the one who is haughtiest when he enters into
conversation with the employees, who, he thinks, are not quite worth his
notice. He feels blighted because the president does not stop to say
"Good-morning" in the hall, but it is beneath his dignity to say
"Good-morning" to the girl who collects his mail or "Good-night" to the
janitor who comes to dust his desk when the day's work is over. The
means of attaining courtesy--and if you have it yourself you will find
it in other people--is by watching your own actions. Teach no one but
yourself. Worry about no one's behavior but your own. That is job enough
for any one.



XI

IN A DEPARTMENT STORE


Let us now see courtesy at work in a big department store.

Mr. Hopkins has taken a morning off to do a little shopping before he
goes away on his summer vacation. He wants to buy two shirts, a trunk, a
toy for his baby, and a present for his wife. He is not sure what he
wants for the wife and baby.

Mr. Hopkins does not like to shop. He remembers his last expedition. A
haberdashery had sent him a cordial letter asking him to open an
account. He did so, but one morning later when he went in to buy a
waistcoat the rude and inefficient service he met disgusted him so that
he has not been back since. He knew exactly what he wanted and asked for
it. "Oh, no," answered the smart young clerk. "You don't want that.
People have not been wearing waistcoats like that for years. This is
what you want," and he exhibited a different style altogether. It
happened that Mr. Hopkins knew better than the clerk what he wanted,
and the fact that people had not been wearing waistcoats like it made no
difference to him. As a matter of fact, the only reason the clerk made
the remark was that he did not have them in stock, and thought perhaps
he could sell by substituting.

There are other haberdasheries where the service is distinctly good, but
Mr. Hopkins decides to go to a department store instead. Haberdasheries,
however excellent, do not carry toys for one's baby nor presents for
one's wife.

Helpem's store has been warmly recommended. He will go there. It is his
first visit.

When he enters the door he is bewildered by an array of women's scarfs
and gloves and perfume bottles, handkerchiefs and parasols, handbags,
petticoats, knick-knacks, and whatnot. He almost loses courage and
begins backing toward the door when he catches sight of a man in uniform
standing near the entrance. He sees that this man is directing the tides
of shoppers that are surging in, and approaches him.

"Where can I find the trunks?"

"Third floor. Elevator in the rear," the man answers briefly (but not
gruffly). People who have to answer thousands of questions must be
brief.

As he passes down the aisle Mr. Hopkins, who is very observant, notices
that all of the girls--most of the clerks are girls--are dressed in a
pleasant gray. This gives an agreeable uniform tone to a large
establishment which would break up into jarring patches of color if each
clerk were allowed to wear whatever color happened to strike her fancy.
Good idea, Mr. Hopkins thinks, very necessary where there are many, many
clerks.

He does not have much trouble getting the trunk. He knows pretty well
what he wants, and the obliging salesman convinces him that the trunk
will probably last forever by assuring him that an elephant could dance
a jig on it and never make a dent. He asks Mr. Hopkins if he wants his
name on it. Mr. Hopkins had not thought of it, but he does. No, upon
second thought, he will have only his initials stenciled on in dull red,
W. H. H. The trunk will be delivered in the afternoon and he goes away
well satisfied.

The shirts are somewhat more difficult. He is attached to a certain kind
of collar and he likes madras shirts with little black stripes or
figures in them. The man shows him white ones and wide striped ones and
colored ones with the right collar, and he almost decides that the place
does not keep madras shirts with little black figures in them, when he
suddenly realizes that he was so intent on getting the collar that he
forgot to say anything about the material or color. He begins again,
tells the clerk exactly what he wants, and in a few minutes the proper
shirts are before him and he is happy. While the clerk is folding them,
he asks about ties. It is a good thing. Mr. Hopkins remembers that he
has forgotten ties. They have great bargains in ties. He drifts over to
the counter and presently has three lovely ones. One is red, and Mr.
Hopkins resolves to be more careful than he was with the last red one.
His wife burned it. He must keep this hidden.

The ties remind him that he needs a bathrobe. An agreeable clerk sells
him a dull figured bathrobe, comfortable and light for summer and
guaranteed to wash, and tells him that a pajama sale is in progress
about four counters away.

When he has bought six pairs of pajamas he begins to think of the baby's
present. Toys are on the top floor. The girl there--a wise department
store always chooses carefully for this place--is very helpful. She asks
about the baby, how old he is, what toys he has, what toys he has asked
for, and so on. Mr. Hopkins tells her, and after showing him several
ingenious mechanical contrivances, she suggests a train with a real
track to run on. Mr. Hopkins is delighted. The girl asks if the
youngster likes to read. He does not, but he likes to be read to. "Why
don't you take him a book?" and in a few minutes he has the "Just-So
Stories" tucked under his arm. As he leaves the girl smiles, "Come back
to see us," she says.

All the clerks have said this. The clerk who sold the shirts said, while
they stood waiting for the change, that he could depend on them. They
would not shrink and the colors would not run. "We are here in the
city," he continued (the store was in New York), "but we have our
regular customers just as if we were in a small town. We don't try to
make just one sale and get by with it. We want you to come back."

The girl at the toy counter tells Mr. Hopkins that there is a woman
downstairs who will help him select something for his wife. He goes back
to the man in uniform to locate her and finds her in a secluded booth on
the first floor. She asks several questions about whether he would like
china or silver, furniture or linen, but Mr. Hopkins wants to give his
wife something personal--something she can use or wear. He has been
married several years but not long enough to know that this is a
dangerous thing to do, but the woman is wise. She suggests a silk
parasol, a kimono, or a dozen handkerchiefs.

Such a service as this is not possible except in very large shops, but
in most places clerks are quick to respond with suggestions for gifts.
There is a pleasure about buying them and selling them that does not go
with ordinary transactions.

When he buys a parasol the clerk suggests that they have a very large
assortment of handbags, but Mr. Hopkins's day's work is done, and the
clerk does not insist. None of the clerks in a good department store is
insistent. They offer suggestions and stand ready to serve, but they do
not try to impose their ideas or their goods upon the customers. Mr.
Hopkins leaves well satisfied with himself and his purchases. He will
come back.

The trunk is delivered in the afternoon, not by the regular wagon, but
by an express company. It is a busy season. Mr. Hopkins is still further
delighted. These people keep their promises. And as he tips the man who
brought it up--he had to climb three flights of stairs--the man gives
him a card. "Here's one of the boss's cards," he says, "in case you want
any hauling done." Without doubt the man has been instructed by the boss
to distribute his cards, but he does it with such a grace that it seems
to be on his own initiative.

It rarely happens that a business man or woman can shop in the leisurely
manner described above. Most of their shopping has to be done during the
half hour after lunch or during a frantic few minutes snatched at the
beginning or the end of the day's work. One morning Mr. Hopkins had to
leave home without a collar because he forgot to send the dirty ones to
the laundry (his wife was away that week) and dashed into a little shop
to get one on the way to the office. He would have felt like murdering a
clerk who wanted to show him something nice in the way of gloves or
mufflers, and he would have had a hard time to restrain himself from
violence if the clerk had started in on a eulogy of a new shipment of
English tweeds.

An intelligent clerk can usually tell when his customer is in a tearing
hurry. It is an unpropitious time to make suggestions. The clerk must
see things from the customer's point of view. It is permissible to
suggest something else in place of the thing he has asked for but it is
not good manners to make fun of it or to insist upon a substitute.
Recently a woman wanted to buy a rug for her automobile. She knew just
what she wanted, but the bright young clerk insisted that she wanted
something else. She finally bought the rug, but it was in spite of the
clerk rather than because of him. Too many salesmen kill their sales by
thinking and talking only of their product. The customer is not half so
interested in that as he is in himself. Good salesmanship relates the
product to the customer, and does it in such a way that the customer is
hardly aware of how it is done.



XII

A WHILE WITH A TRAVELING MAN


_In a Big City._ We will suppose that our traveling man has his
headquarters in some big city--New York, Chicago, San Francisco, it does
not matter--and that he has several calls to make before he goes out on
the road.

There are two kinds of salesmen, those who make only one sale to a
customer and those who sell something that has to be renewed
periodically. The first sell pianos, real estate, encyclopedias, and so
on; the second sell raw materials and supplies. The salesman whom we are
to follow is in the second group.

He has--and so have most men who do this kind of selling--a regular
routine that he follows, adding new names to the list and deleting old
ones as seems expedient. At this particular time he has several old
customers to visit and one or two new prospects to investigate before he
leaves town.

It is unnecessary for him to make arrangements beforehand to gain
access to the old customers. They know him and they are always glad to
see him. But if there is a chance that the customer may be out of town,
or if it is during a busy season, he telephones ahead to make sure. He
prefers indefinite to definite appointments, especially if he has to see
two or three people during the course of a morning or an afternoon; that
is, he would rather have an appointment to come some time between ten
and eleven or between three and four than to have one for exactly half
past ten or a quarter of three. It is impossible to tell how long
interviews will last. Sometimes when the salesman counts on staying an
hour he is through in five minutes and sometimes when he thinks he can
arrange things in fifteen minutes he finds himself strung up for half a
day.

The new prospects--there are three on this particular morning--he
handles in different ways. To one he has a note of introduction from a
mutual friend. To another he has written a letter stating why he wishes
to call and asking when it will be convenient for him to do so. The
third, whom he knows by reputation as a "hard customer" (in the slang
sense of the word) who will have nothing to do with salesmen of any
sort, he decides to approach directly, trusting to his own presence to
get past the girl at the front door and whomsoever else stands between
him and the man he wants to see. He does not write, because he knows
that the man would tear up the letter and he does not telephone, because
he knows that the man would not promise to see him and that if he were
to call after such a telephone conversation his chances for success
would be lessened.

Our salesman is careful with his appearance. He bathes and shaves every
morning and takes special care that his linen is clean and that his
shoes are polished. He does not ornament himself with a lot of jewelry,
and the material of which his suit is made is plain. He presents, if you
should see him on the street, the appearance of a clean, solid, healthy,
progressive American citizen. He is poised but he is not aggressive. He
is persistent but he is not obstinate.

The best public speakers, it is said, never get over a sinking feeling
of fear during the few minutes just before time for them to speak. It
vanishes as soon as they get to their feet or a very few minutes
afterward, and, strange as it may seem, it is this very fear that gives
them their power on the platform. The fact that they have the dreadful
feeling nerves them to strenuous effort, and it is this effort that
makes the orator. In the same way the best salesmen are those who never
get over the fear that perhaps they have not thought out the best way
to handle the situation ahead of them. They forget the fear as they
begin to talk to the prospect, but the fact that it is subconsciously
present makes the difference between the real salesman and the "dub."

Did you ever get to the door of a house you were about to enter and then
turn and walk around the block before you rang the bell? Did you ever
walk around the block six or eight times? So have we. Especially on
those Wednesday and Sunday evenings when we used to go calling. There
are not many salesmen who have not had this experience and who have not,
upon hearing that a prospect they dreaded was out, turned away from the
door with a prayer of deep thanksgiving. All of which is by way of
saying that selling is not an easy job.

The salesman whose career we are following for a short time always has
that little feeling of nervousness before an interview. It is deeper
than ever when he approaches the "hard customer," and it is not lessened
in the least degree when he finds a painted and marceled flapper at the
door who looks at him without a word. (Incidentally, she likes his
looks.)

He takes out his card and asks her to give it to Mr. Green and say that
he is calling.

"He won't see you," the girl says.

"Will you tell him, please, that I am here, all the same? Wait a
minute."

He takes the card and scribbles on it, "I want only five minutes of your
time," and hands it to the girl again.

She carries it away and presently returns saying that Mr. Green is busy
and cannot see him.

"I knew he wouldn't," she adds.

"He must be very busy," the salesman says. "When shall I be most likely
to find him free?"

"He's no busier now than usual," the girl responds. "He's smoking a
cigar and looking out the window."

"Will you tell him, please, that I am coming back to-morrow at the same
time?"

The girl sees that he is very much in earnest. She respects him for his
quiet persistence and because he has not tried to "kid" her. She would
most likely have joined in heartily if he had, but he would never have
got past her.

She goes back into the office and returns with word that the salesman
may come in if he will not take more than five minutes. He thanks the
girl and goes into the office where the "hard customer" is seated. He
does not rise, he does not say "Good morning," and he does not take the
cigar out of his mouth, but this does not disconcert the salesman. He
wastes no time in preliminaries, but after a brief greeting, plunges at
once into his proposition, stating the essential points clearly and in
terms of this man's business. He knows what the customer needs pretty
accurately for he has taken the trouble to find out. He is not
broadcasting. He is using line radio, and everything he says is directed
against a single mark. The prospect is interested. He puts the cigar
aside. The salesman concludes.

"I'm sorry," he says, "but my five minutes are up. Will you let me come
back some day when you are not so busy and tell you more about it?"

"Sit where you are," the other says, and begins firing questions.

Half an hour later the salesman pockets the order he wanted and makes
ready to depart, feeling that he has found another friend. The "hard
customer" is ashamed of his gruff reception and apologizes for it. "I've
been so bothered with agents and drummers and traveling men that I've
promised myself never to see another one as long as I live," he says.

"I can well understand that," the salesman answers. "It is one of the
hardest things we are up against, the fact that there are so many
four-flushers out trying to sell things."

He goes next to see the man with whom he has made an appointment by mail
and finds that he has been called out of town on business. He talks with
his secretary, who expresses a polite regret that they were unable to
locate him in time to tell him that his visit would be of no use. He
asks if there is some one else who can take charge of the matter, but
the girl replies that all such things have to come before Mr. Thompson.
He will not be back until next week, and by that time the salesman will
be out on the road.

"I'll have another representative of our house, Mr. Hamilton, call," he
says. "He will write to find out when it will be convenient for him to
come."

The third man on his list is the one to whom he has the letter of
introduction. This is one of his best prospects. That is why he took
such pains to arm himself with the letter. He has no trouble getting
inside. The man is very busy but he thrusts it completely aside for the
moment. He does not have to say "Be brief." Our salesman has been in the
game long enough to know that he must not be anything else.

"Frankly," he says at the end of the talk, "I am not interested. I have
no doubt that what you say is true. In fact, I have heard of your firm
before and know that its reputation is good. But I buy my material, and
have for years, from Hicks and Hicks."

"It is a good reliable concern," the salesman responds, "and there is no
reason why you should desert them. They depend upon you as much as you
do upon them. But if they happen to be short of something you want in a
hurry, please remember that our product is as good as theirs. You can
depend upon it with as much certainty."

"Thank you, I will," the prospect answers and the interview is over.

Did the salesman act wisely? Would he have gained anything by proving
that his house was superior to Hicks and Hicks? Not if the customer was
worth having. This salesman never forgets that his part of the job is to
build up business for his own firm, and not to tear down business for
other firms. As it stands, he has in this case established a feeling of
good will for the house he represents, and has placed it in such a light
that if the rival concern should be afflicted with a strike or a fire or
any of a hundred or two disasters which might lessen or suspend its
output, the customer will probably turn to the salesman's house. And if
Hicks and Hicks should sell out or go into bankruptcy the salesman will
have won for his own house a steady customer of great value.

_In the Sleeping Car._ The wise traveling man--and our salesman is
wise--always engages sleeping accommodations on the train in advance.
This time he has the lower berth in No. 9.

When he comes in to take his seat he finds that a woman has the upper
berth in the same compartment. He is reading a newspaper and she is
reading a magazine. He says nothing until toward evening, and then he
offers to exchange places with her. She thanks him cordially, explains
that she was late in securing a berth and that this was all she could
get. She is very grateful and the transfer is made.

He goes into the smoking car and meets there several men who are talking
together. He joins them and the conversation runs along pleasantly
enough until one of the number begins to retail dirty stories. Some of
the others try to switch him off to another subject but he is wound up
and nothing short of a sledge hammer will stop him until he has run
down. Our salesman has a healthy loathing for this sort of thing. He has
a good fund of stories himself--most traveling men have--and in the
course of his journeyings he has heard many of the kind that the
foul-minded man in the smoking car is retailing with such delight. He
never retells stories of that nature, and he never, when he can avoid
it, listens to them. He knows that he cannot stop the man, but after a
little while he gets up quietly and leaves. Another man follows him and
the two stand on the rear platform of the train until time to go to bed.

Men who are traveling together often converse without knowing one
another's names, and it is correct that they should. Only a prig refuses
to speak to a man on a train or a boat because he does not know his
name. Opening conversation with a stranger is not always easy, and
should be avoided unless it comes about in a natural way. The stranger
may not want to converse. It is correct for a man who wishes to talk to
another first to introduce himself. "My name is Hammond," he says, and
the man to whom he says it responds by holding out his hand (this is the
more gracious way, but he may omit this part of it, if he likes) and
pronouncing his own name. The same rule holds when the travelers are
women.

Our salesman goes to bed early.

Two men have the compartment across from his. They seem very much
interested in each other, for they continue to talk after they have gone
to bed. In order to make themselves heard they have almost to scream,
and the raucous sound of their voices is much more disturbing than the
sound of the wheels grinding against the rails. It is hard to sleep on a
train even under favorable circumstances. Our salesman has a strenuous
day ahead of him--most of his days are strenuous--and the noise is
keeping him awake.

He could throw on his bathrobe, climb down and remonstrate with the two
men across the way. It would be correct for him to do so, but it would
hardly be expedient. People who are thoughtless enough to be noisy late
at night are often rude enough to be very unpleasant when any one
interferes. The salesman has no real authority over them, but the porter
on duty at night is supposed to see that a certain amount of peace and
quiet is maintained. The salesman rings the bell, and when the porter
appears, asks him if he would mind begging the two men across the aisle
to lower their voices. The porter has had years of experience. He has
developed a soft, pleasant way of asking people to be quiet, and in a
few minutes the car is still except for the inevitable sound of the
train and the snoring of an old lady near the end of the car. This last
cannot be helped. It must be endured, and our salesman composes himself
into a deep slumber.

Dressing and undressing in a sleeping car are among the most difficult
operations to perform gracefully. There are no rules. Most men prefer
staying in their berths to making the attempt in the crowded dressing
rooms. Some divide the process between the two, but no gentleman ever
goes streaking down the aisle half-dressed. He is either fully clothed
or else he is wrapped in a bathrobe or a dressing gown.

When our salesman comes in to breakfast the next morning there is only
one vacant place, a seat opposite a young woman at a table for two. He
crosses over and sits down, first asking if he may do so. In
well-managed dining cars and restaurants, the seating is taken care of
by the head waiter. He never places a person at a table with some one
else without asking permission of the one who is already seated. It is
never permissible for a stranger to go to a table that is already taken
if there is a vacant one available. The young lady bows and smiles. She
has already sent in her order. They talk during the meal quite as if
they had been introduced and had met by appointment instead of by
accident. She does not introduce herself, nor does he introduce himself.
When she has finished she asks the waiter for her bill. She pays it
herself--our salesman has too much delicacy to offer to do so--and tips
the waiter. Then with a nod and a smile she is gone.

This salesman is a chivalrous traveler. Whenever there is an opportunity
to render a service to a woman (or to any one else) he takes pleasure in
doing it. He does not place women under financial obligation to him,
however, and he is careful not to annoy them with attentions. He has
many times found a taxi for a woman traveling alone or with children
when they have had the same destination; he has helped women decipher
time tables; he has carried bundles and suitcases and baskets and boxes
for old ladies who have not yet learned in all their long, long lives
that the way to travel is with as little, instead of with as much,
baggage as possible; and he has helped young mothers establish
themselves comfortably in place with their children. But he has
never--and he has been traveling a good many years now--thrust himself
upon a woman and he has never embarrassed one by his attentions.

He does not "treat" the men whom he meets by accident during his
travels. They often go in to meals together but each one settles his own
bill, and when they come to the end of the journey they are without
obligations toward one another. It is much pleasanter so.

The salesman does not, as a rule, tip the porter until he leaves the
train, and the amount that he gives then is according to what the porter
has done for him. If he has been in the car a good many hours and if he
has had to ask the porter for many things, such as bringing ice water at
night, silencing objectionable travelers, bringing pillows and tables
during the day, not to mention polishing his shoes and brushing his coat
every morning, he is much more generous than if he had been on the car
only a few hours and had not asked for any special service. Unless the
trip is long he never gives more than a dollar. Twenty-five cents is the
minimum.

_By Automobile._ From an economic point of view this problem has come to
be almost as large as the railroad problem, and the part the automobile,
including trucks and taxis, plays in business is growing larger and
larger every year.

Motorists have a code of their own. They--when they do as they
should--drive to the right in the United States, to the left in certain
other countries. They take up no more of the road than is necessary, and
they observe local traffic regulations scrupulously, not only because
they will be fined if they do not but because it is impolite in Rome to
do other than the Romans do. They hold out their hands to indicate that
they are about to turn, they slow down at crossings, and they sound
their horns as a warning signal but never for any other reason.

It is often necessary for a man who is trying to sell a piece of
property to take out to look at it the man who thinks he will buy it.
Needless to say, it is the former who pays for the trip. Other business
trips are arranged by groups, the benefit or pleasure which is to result
to be shared among them. Under such conditions it is wise (and polite)
for them to divide expenses. These matters should be arranged ahead of
time. If one is to furnish the machine, and one the gasoline, and
another is to pay for the lunch, it should be understood at the outset.

_In a Small Town._ The salesman is now completely out of the
metropolitan district. He is in a small town like hundreds of others
over the United States. The hotel is very good in itself, but compared
with the one in the city, which he has just left, it is inconvenient. He
has better judgment than to remind the people of this. Instead, when he
is talking to them--and he likes to talk with the people in the towns he
is serving--he talks about what they have rather than what they have not
and about what they can do in the future rather than what they have
failed to do in the past. It is in this way that he discovers how he
can best be useful to them.

He likes to work at the quick pace set by the big cities but he knows it
will not do here. He goes around to see Mr. Carter. Mr. Carter is glad
to see him, but he has had a bad year. The crops have not been good, the
banks have not been generous, his wife has been sick, and one of his
children has broken a leg. The salesman listens sympathetically to this
tale of woe, leads the conversation away from the bad year behind to the
good year ahead, and in a little while they are eagerly discussing plans
for business in the next month or so. The salesman shows how he can
help, and convinces Mr. Carter that the best time to begin is right now
and gets an order for supplies from him. It has taken the better part of
the morning, and Mr. Carter asks him to go home with him to lunch. The
salesman would prefer going back to the hotel, but he knows that it will
give Mr. Carter great pleasure to have him--his invitation is
unmistakably hearty--so he accepts.

Before he came the salesman had discovered, through consulting the
directories and by talking with friends of his who knew the town, who
were worth going to see and who were not. Mr. Carter he had learned was
immensely worth while and that is why he was willing to spend so much
time with him. No salesman can afford to stop and talk with everybody
who can give him the inside story of why business is no good. This
salesman always finds out as much as possible about a man before he goes
to see him. He never leaps blindly ahead when there is any way to get a
gleam of light first.

Once in South Carolina he was anxious to get a large order from a
wealthy old man who, he felt sure, would be a regular customer if he
could once be persuaded to buy. The old man paid no attention to what he
was saying until he mentioned the picture of a hunting dog that hung
above the desk. The old man's eyes kindled. This was his hobby and he
forgot all about business while he talked about hunting, and ended by
asking the salesman to go home with him and spend the night. The
salesman accepted gladly, and the next morning they went rabbit hunting
instead of going back to the office. The salesman was out of practice in
handling a gun but it was great fun, and the upshot of it all was that
he "landed" the order he wanted.

This method is pleasant but wasteful. The salesman never uses it except
as a last resource.

Much of the success of this salesman (and of the others who are
successful) lies in the fact that he can put himself so completely into
the place of the man he is trying to sell. He talks in terms of that
man's work, and he tries to sell only where he believes the sale will
result in mutual satisfaction. He never says anything about serving
humanity, but his life is shaped around this idea, which is, when all is
said and done, the biggest idea that any of us can lay ourselves out to
follow.

He is working for a firm that he knows is honest--no self-respecting man
will work for any other kind--and he wants its financial rating to stand
solid. He does not sell to every man who wants to buy. He investigates
his credit first, and if there is to be a delay while the investigation
is under way he frankly tells the man so, and assures him that it is for
his protection as well as for that of the house that is selling the
goods. "It is a form we go through with every new customer," he says.
"If we did not we'd find ourselves swamped with men who would not pay.
And that would work hardship on those who do." Every business man knows
that this is the only way in which reliable business can be carried on.
And it is reliable business that we are interested in.



XIII

TABLES FOR TWO OR MORE


A young banker from Smithville is in New York. It is his first trip.

You would like him if you could see him. Tall, sun-burned, clean-cut,
well-dressed, thoroughly alive and interested in everything. He is a bit
confused by the city but he is determined to learn everything that it
has to teach him. He does not hesitate to ask questions but he likes to
find out without, whenever possible.

He goes into the dining room of the great hotel where he is staying, and
for the first time in his life is confronted with an array of silver on
both sides of his plate. At home he always has a knife, fork, and spoon
laid together at the right of his plate, by which you can see that he
has not lived among people who place much emphasis on having food
daintily or correctly served. He is not exactly prepared for this. When
he left Smithville he was thinking more of his business connections than
of what he was going to eat, and how. He is embarrassed because, like
every sanely balanced person, he likes to do things as they should be
done, and not just blunder through them. There is no one he can ask
except the waiter, and the waiter seems such a superior person that he
is afraid to ask him (though it would have been perfectly correct for
him to do so). He gets through the meal the best way he can and finds
that when the ice cream is brought the only thing he has left to eat it
with is a slender fork with a long handle and three very tiny prongs. He
knows that he has tripped up somewhere along the line, but he asks the
waiter to bring him a spoon (he should have asked for a fork) and goes
ahead.

The next day he is invited out to dinner with a man who has all of his
life been accustomed to first-class hotels and restaurants and the
dining tables of wealthy and cultured people. He is somewhat older than
our young banker and he has had a great deal of experience in
entertaining men who have come into the city from small towns. He is
thoughtful, sympathetic, an excellent host. He leads the way into the
dining room (though they stand together in such a way that it seems that
neither is leading) and chooses a table. This nearly always means
accepting the one the head waiter indicates, though it is quite correct
for the host to suggest the table he would like to have.

"Does this suit you?" he asks the young banker before they sit down.

It suits him exactly. He says as much.

"Now, what will you have to eat?"

The waiter has given him a menu card, containing, so it seems to the
young man, a million things that he might have. A dinner served in
courses was something beyond his knowledge until the night before, and
the dinner then was _table d'hôte_ instead of _à la carte_. He flounders
through the card and is about ready to thrust it aside and say, "Just
bring me some ham and eggs" when his host sees his predicament.

"Blue Points are usually good at this time of the year," he says. "Shall
we try them?"

The young man has not the remotest idea what Blue Points are but he
thinks it will be very delightful to try them.

"What kind of soup do you like?" the host continues when the waiter has
departed. "I see they have vegetable soup and consommé."

The young man clutches at the familiar straw. He will have vegetable
soup.

Throughout the meal the host makes comments and suggestions and guides
his guest through to the end, and does it so graciously that the young
man from Smithville is not aware that he is doing it, and feels that it
is all due to his own quick observation that he is getting along so
well. No business man is a perfect host until he can accomplish this.

Our young man knows already that one should sit up at a table and not
lean forward or lounge back, that he should not take large mouthfuls and
that he should not snap at his food, that he should eat without noise
and with great cleanliness. He knows that his napkin should be unfolded
(it should be unfolded once and not spread out) and laid across his lap,
not tucked into his collar or the top of his vest. He knows that he
should not eat with his knife.

He has never seen a finger bowl before but he has heard of them, so that
when one is placed before him he knows that he should dip the ends of
his fingers into it and dry them on his napkin. He has also heard that
toothpicks are never used by gentlemen, at least in public, and he is
not surprised when he does not see them.

He has read somewhere that when a knife or a fork is dropped to the
floor he should not pick it up himself but should allow the waiter to do
so, and that the waiter should be allowed to clear away the damage when
something is upset on the table. He knows that long apologies are out
of order anywhere, and he is not likely to say anything more than
"Excuse me" or "I beg your pardon" if he should by a clumsy movement
break a glass or overturn a plate of soup.

But he does not know about the various knives and forks or about how
courses are arranged, and he does not know about tips.

It is correct for him to explain to his host, just as Pip did when he
was dining for the first time with Herbert Pocket, that he is unused to
such things and beg him to give him a few hints as they go along. But it
is less embarrassing to consult a book of etiquette about fundamentals
and to pick up the other knowledge by close observation.

He discovers--our young friend uses both methods--that knives are laid
at the right of the plate in the order in which they are to be used,
beginning at the outside, and that the spoons are laid just beyond the
knives in the same order. The butter knife (which rarely appears at
dinner time) is usually laid across the little bread plate at the left
of the dinner plate. Forks are placed at the left of the plate in the
order in which they are to be used, except the oyster fork, which is
laid across the knives or else is brought in with the oysters. The steel
knife is for cutting meats. The flat fork with the short prongs is for
salads. Salads are always eaten with a fork. It is sometimes not very
easy to do, but it is the only correct way.

This is the general standard, but there are deviations from it. Nothing
but experience in dining--and a great deal of it--will teach one to know
always what fork or what knife or what spoon to use when the table
service is highly elaborate. The best policy for a stranger under such
conditions is that of watchful and unobtrusive waiting.

The dinners that business men choose for themselves are rarely divided
into numerous courses. Often they have only two: meat and vegetables,
and dessert. The regular order for a six-course dinner is: first, an
appetizer such as oyster cocktail, grapefruit, strawberries, or
something of the sort, followed by soup, fish, meat and vegetables,
salad, dessert, cheese and crackers. One or more of the courses is often
omitted.

The rule for tipping is universally the same: Ten per cent of the bill.

       *       *       *       *       *

Suppose the cases had been reversed and the man from the city had been
in Smithville to take dinner with the young banker.

He is not accustomed to seeing all of the food put on the table at one
time, nor to having to use the same fork throughout the meal. But he is
a gentleman. He adapts himself to their standard so readily that not one
of the people at the table could tell but that he had always lived that
way.

The young banker is a gentleman, too. When his friends from the city
come to visit him he gives them the best he has and does not apologize
for it. He does not begin by saying, "I know you are used to having
better things than this but I suppose you can stand it for one meal." He
simply ushers his guest into the dining room as cordially and with as
little affectation as if he were the paying teller of the Smithville
bank. No one need ever apologize when he has done or given his best.

It is interesting to know that the standard of our young banker is
growing higher and higher all the time. He likes to know how the people
who have had time to make an art of dining do it and to adapt his ways
to theirs whenever he can.

       *       *       *       *       *

It is a grave mistake for a business man to feel that he must entertain
another to the standard to which the second is accustomed. A poor man
who finds himself under the necessity of entertaining a rich one should
not feel that he must do it on a grand scale if he has been so
entertained by a rich one. Aside from the moral question involved the
great game of bluff is too silly and vulgar a one for grown men to play.

But business men play it and their wives join in. Suppose Mrs. Davis,
whose husband is an assistant of Mr. Burke, wishes to invite Mrs. Burke
to her home to dinner. She and Mr. Davis have been formally entertained
in the other home, and the dinner they had there was superintended by a
butler and carefully manipulated by two maids. Now Mrs. Davis has no
maid, her china is very simple, and the food that she and her husband
have, even when they entertain their friends, is plain and wholesome.
Should she, for the great occasion, hire more beautiful china and engage
servants? Should she draw on the savings bank for more delicate viands?

To begin with, Mr. Burke knows exactly what salary Mr. Davis gets. He
knows whether it will warrant such expenditure. Will it make him feel
like placing more responsibility on his assistant's shoulders to see him
living beyond his means? Is it not, after all, much better for people to
meet face to face instead of hiding themselves behind masks? The masks
are not pretty, and in most cases deceive only the persons who wear
them.

Men who are friends in business often like their wives to be friends as
well. It is many times possible to bring about a meeting at the home of
a common friend, but when this is not convenient, one of the women may
invite the other. If the invitation is to dinner, it is not correct for
Mr. Gardner to invite Mrs. Shandon even if he knows her and his wife
does not. The invitation should go from Mrs. Gardner and should be
addressed to Mr. and Mrs. Shandon. If the invitation is for tea, Mrs.
Gardner simply invites Mrs. Shandon, and the nature of the invitation
depends upon whether the affair is formal or informal.

As to which of two women should proffer the first invitation there might
be some discussion. Usually it is the wife of the man whose position is
superior, if they both work for the same concern. It frequently happens
that a man whose position in business is high is married to a woman
whose social standing is not of corresponding importance. Perhaps such a
man has a subordinate whose wife is a social leader. In this case which
of the women should extend the first invitation?

Most women of eminent social rank realize and appreciate the fact
thoroughly. The social leader knows that the other woman might be
embarrassed and hesitant about inviting her to her home. If she does
apprehend this it is only gracious for her to extend the first
invitation herself.

In small towns the rule is for the old residents to call upon the new,
and the wife of a business man who has recently established himself in a
community must wait until the women who live there have called upon her
before she begins to entertain them.

In large cities where it is impossible to know everyone this rule is
practically disregarded, and business men invite one another and ask
their wives to do the same according to the way convenience and chance
make most natural. Women whose husbands are longest in the employ of a
firm, or whose husbands hold high positions, as a rule call first on the
wives of newcomers or subordinates.

It all comes to the same thing whether it is in a city or a small town
or the country. Those who are already established in the neighborhood or
the business extend the right hand of welcome and good fellowship to
those who are not.

In order to bring their employees together socially most big houses now
give various entertainments such as picnics, parties, dances, and
banquets. They are in no way different from other entertainments of the
same kind so far as the etiquette of behavior is concerned. Formal
dances and banquets in the evening require evening dress just the same,
except with that very enormous group (to which most of us belong) who do
not own evening dress. This does not mean that evening parties must be
foregone by this group or that they should hire gala attire for the
occasion, but simply that the men wear their business suits and the
girls their "Sunday" dresses. It is just as correct, it is just as much
fun, and it is infinitely wiser than giving a dollar down and a dollar a
week for a _décolleté_ gown or a swallow-tail outfit.



XIV

LADIES FIRST?


Most girls who are in business are there to earn a living.

It is true that an increasing number of wealthy girls who are under no
necessity to work but who want a definite place in the economic life of
the world are entering business every year, but the great army of
workers is made up of those who enter business because they are driven
into it (driven, many of them, while they are yet very young), because
it is the only way in which they can have their own money, or because it
is the only way in which they can raise their standard of living.

The majority of business girls come from the homes of parents in
moderate circumstances. They have had advantages--a high-school or a
college diploma, a certificate from a business school, travel,
specialized training--and all these they have added to their business
capital. In many instances the opportunities they have had have not been
brilliant, but every opportunity, however small, carries with it the
responsibility to make the best of it. Upon these girls, since they
outnumber the others and because they have had advantages (a high-school
education is an enormous advantage if you are looking at it from the
point of view of a person who wanted one but was not able to get it),
rests the responsibility of setting the pace for others. And the
standard of behavior for the business girl, whether she be rich or poor
or in between, is the same.

The wealthy girls who enter business deliberately are usually followed
by the same sensible impulse that started them on their careers, and, as
a rule, they conduct themselves with dignity and modesty. The wealthy
girls who, through a turn of fortune have been forced into work and have
gone unwillingly, are another matter. "The rudest girls we have," is the
testimony of most people who have to deal with them. Conventional social
charm and poise they may have but they are without that finer sense of
courtesy which makes them accept whatever fate gives them and make the
best of it. The fading splendor of the days of plenty envelops them like
a cloud--remember that we are speaking of the unwilling ones--they lose
themselves in self-pity, and the great fun that comes from good work
they miss entirely.

Many of the poor girls in business have never known anything but
poverty, and their lives have been cast among people who have never
known anything else. They have had no home training in the art of
behavior (for the people at home did not know how to give it to them).
No one has ever told them how to dress or act but there have never been
lacking those to condemn them when they dressed foolishly or acted
indiscreetly. "The silly little things," they say (and oh, how superior
they are when they say it). Employers agree, for, after all, it is true,
and the silly little things hold their jobs until they are married,
until they are fired, or (and this happens frequently) until they wake
up, and then they are promoted to something better. We cannot expect
girls like these, who have grown up without contact with the gentler
side of life, to begin with a high standard of behavior, but we can (and
do) expect them, once they have been brought into touch with better
things, to raise their standard. It is no disgrace for a girl to begin
in ignorance and squalor; the disgrace lies in staying there.

First of all, the dress of the business girl. Most of the ill-breeding
in the world is due to ignorance. Ignorance of the laws of beauty and
taste causes one to make a display of finery, and over-dressing is a
mark of vulgarity whether one can afford it or not.

The girl does not live--we believe this is right--who does not love
pretty clothes. But the average girl does not have money to spend
lavishly for them. Her salary, as a rule, is not princely, and there are
often financial as well as moral obligations to the people at home. She
cannot have Sunday clothes and everyday clothes. She must combine the
two with the emphasis on the latter.

A few years ago it was almost impossible to accomplish this, but
manufacturers have recognized her needs and are now making clothes
especially for her--plain dresses in bright colors and dark dresses with
a happy bit of trimming here and there, neat enough to pass the
censorship of the strictest employer, pretty enough to please the most
exacting young girl.

A woman is no longer thought eccentric if she wears low heels. The
modern flapper is too sensible for such nonsense as French heels for
standing all day behind the counter. Manufacturers have discovered this
also, and are making shoes with low heels and broad toes quite as
pleasing as the French monstrosities and infinitely more comfortable.

A business girl--or any girl, for that matter--should take pains with
her hands and her hair. Coiffures that might be appropriate in a ball
room are out of place in an office, and heavily jeweled hands, whether
the jewels are real or imitation, are grotesquely unsuited to office
work. (So are dirty ones.)

Hair that is glossy and tidy, hands that are clean and capable, dress
that is trim and inconspicuous--add to these intelligence, willingness,
good health, and good manners and there is not much left to be desired.

Certain positions expose girls to the temptation of dress more than
others. She, for instance, who all day handles lovely garments or she
who all day poses before long mirrors in exquisite gowns that other
women are to wear--can one expect these girls to go merrily home at
night to a hall bedroom with a one-burner gas jet and a mournful array
of old furniture? They have a problem that the girl in a glue factory or
a fish cannery does not have to meet--at least not in so concrete a
form. At the same time they have an opportunity that these other girls
do not have, and it rests with them whether the opportunity or the
temptation gets the upper hand.

Positions in which girls are thrown into close contact with men expose
them to temptation of another sort. It is in its most acute form when
it brings a poor girl into more or less intimate association with a rich
man. Once, a very long time ago, a king married a beggar maid and they
lived happily ever after. People have not stopped writing and talking
about it yet, although it is many centuries since it happened. It is
true that once in a very great while a girl marries her father's
chauffeur or her brother's valet and finds later that she has acted
wisely; but these are rare exceptions to the general rule, for the
result usually is unhappiness. Such marriages are always the occasion
for big headlines in the paper, usually a double set of them, for, in
most instances, the divorce follows within a year or so.

It is a dangerous thing for a girl to receive attentions
indiscriminately from men, especially those who drift across her horizon
from the great world outside. It is dangerous (is it necessary to add
that it is incorrect?) for a manicurist to accept presents from the
millionaire whose hands she looks after. It is unwise for any girl to
accept expensive gifts from a man who is not her fiancé.

There are exceptions to this rule, as indeed to every other. At
Christmas or at the time a ceremony or an anniversary employers
sometimes give their secretaries or another trusted employee a
beautiful gift, and it is within the bounds of propriety for the
employee to accept it. Often when he has been away from the office for
several weeks a man presents his secretary a gift to express his
gratitude for the capable way in which she has managed affairs in his
absence, and this gift the secretary is privileged to accept. Gifts are
seldom presented except where the association has been a long and highly
satisfactory one.

But the girl who goes to the theatre with a man about whom she knows
nothing except that he has the price of the tickets is running a serious
risk. She is violating one of the most rigid principles of etiquette and
she is skating perilously out beyond the line marked off by common
sense. Nearly every man can, and does, if he is the right sort, present
credentials before asking a girl if he may call or if he may escort her
to a place of amusement. There are instances in romantic stories and in
real life where a man and a maid have met without the help of a third
party and have entered upon a charming friendship. They are rare, rarer
in fact than in fiction. It is banal to say that a girl can usually
tell. But she can, and if she has any doubt (and this is true of all her
relations with men) she should have no doubt. She should stop where she
is.

Where men and girls work together in the same building or in buildings
near one another they often go to the same restaurant for lunch. It is
natural that they should sometimes sit together at the same tables. It
is correct for a man to sit at a table where there are already only
girls (if the girls are willing), but it is not correct for a girl to
sit at a table where there are already only men (however willing the men
may be). In these mixed groups each person pays for his or her own
lunch. It is not even necessary for the man, or the men, as the case may
be, to offer to do so, and it is a distinct breach of the rules of
etiquette for a girl to allow a man to pay for her lunch under such
circumstances.

The only time when it is correct for a man and a girl who are associated
together in business to have lunch, with him the host and her the guest,
is when the engagement is made ahead of time as for any other social
affair. On such an occasion he should be as attentive as he would in any
other circumstances, taking care of her wraps and placing her chair if
the waiter is not at hand to do it, suggesting dishes he thinks perhaps
she will like, and making himself as generally useful and agreeable as
it is possible for him to be. A point about which considerable breath is
wasted is whether a man should enter a restaurant with the girl
following or whether he should allow her to lead the way. It makes no
material difference one way or the other, but usually he permits her to
go ahead and follows closely enough behind to open the doors for her and
to receive whatever instructions the head waiter has to offer.

If a man should enter a restaurant and find a girl whom he knows already
seated he may join her if he thinks he will be not unwelcome, but this
does not make it incumbent upon him to pay for her lunch. He may offer
to do it, but it is a matter that rests with the girl. If she does not
care to develop his acquaintance she should not permit it, but if the
two are good friends or if she feels that he is a man she would like to
know, she may give him her check to settle along with his own. A girl is
herself the best judge of what to do under such conditions, and if
common sense does not show her the way out etiquette will not help.

Women in business sometimes bring up perplexing questions and create
awkward situations. Suppose a man has asked a girl several times to a
business-social lunch and she has accepted every time. It seems that
she should, as a man would in the same position, make some return. If
she works for a house where there is a dining room in which checks do
not have to be settled at the end of every meal she may do so without
the slightest difficulty, but if she is compelled to take him to a place
where the check must be given to the waiter or paid at the desk before
they leave, she must look out for a different way of managing things.
Business luncheons are usually paid for by the firm in whose interests
they are brought about, and if the girl works for an organization where
there are several men employed she may ask one of them to take her
friend out to lunch. Then, even if she is not present, her social duty
is done. The easiest way out of such a predicament, it is superfluous to
say, is never to get into it.

A girl who enters business presumably accepts the same conditions that
men have to meet. She has no right to expect special favors because she
is a woman. She does get a certain amount of consideration, as indeed
she should, but she is very foolish and childish if she feels resentful
when a busy man fails to hold open a door for her to pass through, when
he rushes into his office ahead of her, or when he cuts short an
interview when she has said only half of what she had on her mind.

Much is said about the man who keeps his seat on a train while a woman
stands. His defense rests upon two arguments, first, that his need is
greater than hers (which is not true) and, second, that she does not
appreciate it even when he does give it to her (which is not true
either). Unfortunately, there are as many rude women in the world--and
this statement is not made carelessly--as there are rude men, and in
almost half the cases where a man rises to give a woman his place the
woman sits down without even a glance toward her benefactor, as if the
act, which is no small sacrifice on the part of a tired man, were not
worth noticing. Every act of civility or thoughtfulness should be
rewarded with at least a "Thank you" and a good hearty one at that.

Old people, cripples, and invalids rarely fail to secure seats, however
crowded a car may be. A man seldom offers his place to another man
unless it is evident that the other, because of age, infirmity, or
extreme fatigue is greatly in need of it. Well-bred girls resign their
seats to old men, but if they refuse to accept, the girls do not insist.
At a reunion of Confederate veterans several years ago a girl rose from
her place on a street car to allow a feeble old man to sit down. He
gripped the strap fiercely.

"I ain't dead yet," he responded sturdily.

One of the chief petty complaints brought against women is that they do
not keep their places in line. Some of them appear to have neither
conscience nor compunction about dashing up to a ticket window ahead of
twenty or thirty people who are waiting for their turn. Men would do the
same thing (so men themselves say) but they know very well that the
other men in the line would make them regret it in short order. Two or
three minutes is all one can save by such methods and it is not worth
it. Even if it were more it would still not be worth it.

When a woman breaks into a line it is quite permissible for the person
behind her (whoever he or she may be) to say, "I beg your pardon, I was
here first." This should be enough. Sometimes there is an almost
desperate reason why one should get to a window. Many times everybody in
the line has the same desperate reason for being in a hurry, but now and
then in individual cases it is allowable for a woman (or a man) to ask
for another person's place. _But only if there is a most urgent reason
for it._ Much of courtesy is made up of petty sacrifices, and most of
the great sacrifices are only a larger form of courtesy. It all comes
back to Sir Philip Sidney's principle of "Thy need is greater than
mine," but it is only extraordinary circumstances which warrant one's
saying, "My need is greater than thine."

Since the beginning of time, and before (if there was any before) women
have done their share of the work of the world. Formerly their part of
it centered in the home but now that machinery has taken it out of the
home they have come out of the home too, to stand in the fields and
factories of industry by the side of their fathers and husbands and
brothers. Because they have recently been thrown into closer association
in their hours of work than ever before there has sprung up a certain
amount of strife between men and women, and a great deal is said about
how superior men are to women and how superior women are to men. It is
pure nonsense. If all the men in the world were put on one side of a
scale and all the women on the other, the scale would probably stand
perfectly still.

The woman in business should never forget that she is a woman but she
must remember that above all things she is a citizen, and that she
herself has value and her work has value only as they contribute to her
community and her community as it contributes to her country. Courtesy
is one of her strongest allies, this quality which, alone, can do
nothing, but, united to the solid virtues that make character, can move
mountains.

We have said a good deal as we came along about courtesy toward oneself
and other people, but perhaps the most valuable of all courtesies in
business is politeness toward one's job. It is desirable for every woman
to be pretty, well-dressed, and well-groomed, but it is much more
desirable for the woman in business to be able to do capable and
efficient work. She may be ornamental but she must be useful, and while
she is at the office her chief concern should be with her job and not
with herself. The end of business is accomplishment, and courtesy is
valuable because it is a means of making accomplishment easy and
pleasant. It is this that gives us the grace to accept whatever comes,
if not gladly, at least bravely.

It is a poor workman who quarrels with his tools (or with his job), so
the proverb says, and there are two lines of Mr. Kipling's that might be
added. He was speaking of a king, but in a democracy we are all kings:

    The wisest thing, we suppose, that a king can do for his land
    Is the work that lies under his nose, with the tools that lie under
        his hand.

And the lines are just as true when "girl" is substituted for "king" and
the pronouns are changed accordingly.

THE END





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