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Title: Film Truth; September, 1920
Author: Anonymous
Language: English
As this book started as an ASCII text book there are no pictures available.


*** Start of this LibraryBlog Digital Book "Film Truth; September, 1920" ***


produced from images available at The Internet Archive)



                    [Illustration:

                    _September_             _25 cents_

                              FILM TRUTH

                       “_That Little Red Devil_”

                             MOVIE SPICE!]



                    [Illustration: decorative bar]

                              FILM TRUTH

                  Vol. 1, No. 6      September, 1920

          Published every month by FILM TRUTH, INC., Leroy A.
            Pales, president, 2255 Broadway, New York City

                    25 CENTS A COPY      $3 A YEAR



_“FILM TRUTH” accepts no advertising, prints no press-agent bunk, has no
boss other than its thousands of readers--and is prepared to travel
willingly to the eternal bowwows the day it discovers that any other
guidance is necessary._

_It is the only publication for the public that comes from “within the
industry,” with all the real news, and the latest news._

_You get concentrated, unadulterated, unalloyed “pep” when you buy “FILM
TRUTH,” without a wasted word or a slushy syllable._

_But--to be sure of getting “FILM TRUTH” every month you must let your
newsdealer know that you want it. His orders are limited and he can’t be
blamed if you are disappointed when an issue sells out faster than he
anticipated. Be on the safe side and have him save a copy for you every
month. Tell him to-day!_

                    [Illustration: decorative bar]



Simper, Simple Sucker


Don’t cry little sucker--don’t cry! If they put Ponzi in jail the movies
will get you bye and bye. You will always be taken care of--considerably
more “taken” than cared for.

An easily deceived world has been led to believe that the official birth
rate of the sucker clan is “one every minute”--but the man who made the
calculation must have had a slow-motion watch.

We know that we are babbling words of truth. For we have before us the
shining example--the word “shine” is appropriate--of a person who calls
himself “Director Brennan.” Almost as long as we can remember, this
self-christened “Director Brennan” has been fishing in the Shimmering
Sucker Sea with the movies as his bait. And the fishing must be good,
for he keeps at it, and keeps expanding.

Our first recollection of the fisherman calls to mind some very crude
bait. But it worked. For a fee of several seaworthy simoleons, simpering
suckers who thought they had ability that could successfully cope with a
camera were permitted to see their photographic likeness in a bulletin
which they were warmly assured met the eyes of all the leading producers
and casting directors. The open road to a screen career was to pay for
the insertion of your photograph in the bulletin--and pay again, and pay
some more. Directors had to have players, and logic is logic, sooner or
later some director was going to see your photo.

Only a month ago we came across one of these old bulletins in a dingy
East Side printing shop. Honest, cross our heart, we are neither
spoofing nor joshing--there were three hundred pound would-be ingenues
and Ben Turpin doubles who aspired to play handsome heroes. Bleating
boobs waited in hourly anticipation of a wire from David Griffith--“I
saw your photo in Brennan’s Bulletin and must have you to play the lead
in my next picture.”

In vaudeville parlance “Director Brennan” was working a “single” act
then. Coming down to the Fall of 1920 we find him “doubling in brass.”
If you are a silly sucker anxiously fearing that you may escape your
fate we are about to show you how easy it has been made for you.
Director Brennan is playing both ends against the middle--for your
convenience. And--“if you don’t find what you want ask for it.”

In the New York Evening Mail we renewed our acquaintance with Director
Brennan one night by reading the following ad:

     GET INTO THE WONDER INDUSTRY OF THE WORLD.

     The motion picture producing business. Hundreds of fortunes have
     been made and are being made in it. Successful motion picture
     playwright and director offer part ownership in a series of
     powerful, emotional plays for the screen, entitled “When Dreams
     Come True,” “Time Will Tell” and “Inspector Flynn.” I’ve got the
     plays, the experience, the organization and the facilities for
     producing up to date pictures with the real punch in them. No stock
     jobbing scheme. No agents. Principals only. See me personally.

Director BRENNEN, 2 West 123d st., N. Y. C.



The following morning we picked up the Illustrated News to find this
burning message:

     A GENUINE OPPORTUNITY TO MAKE GOOD IN PICTURES.

     If you have the talent to act in pictures and can qualify I will
     put you on the screen and register your type and personality in a
     series of scenes, flashes and close-ups running from 200 to 500
     feet and record your screen adaptability; a wonderful chance for a
     few ambitious beginners of both sexes to make good in pictures.
     Director Brennan, New Idea Films, 2 West 123d street.

We must say that “Director Brennan” has our admiration. If “Safety
First” is a nation’s motto, “Safety Always” is “Director Brennan’s”
bible. His proposition is legally correct, and technically true. This
may mean a lot to a sucker but it’s a ha-ha to us. Nevertheless, though
Post Office Inspectors have looked him over, and our old friend Bill
Hicks, the valiant crusader of the _Specialty Salesman_, has tested his
spear on him, it must be stated in loud and certain terms that “Director
Brennan” is “within the law.”

So line up, members of the clan. If you desire a part ownership in “When
Dreams Come True”--go to it. If the dreams are slow in coming try “Time
Will Tell.” After the pictures have been completed by the “successful
motion picture playwright and director” and you’re wondering what the
devil to do with them--ask “Inspector Flynn.” After that, get out of the
line and clear the way. There was another one born the same minute that
you were--and he is pleading for a “part ownership.” All we can assure
you is that if “Director Brennan” offers to sell you a “part ownership”
you’ll get a “part ownership.” There’s nothing wrong with that
proposition.

Neither is there anything corkscrewey about the “Genuine Opportunity to
Make Good in Pictures.” “If you have the talent and can qualify,” it is
very simple. Of course you are not expected to be surprised when you
learn that you “qualify” by having coin sufficient to pay for a test
print of yourself. If the price seems pretty high for two hundred feet
of film that costs about four cents a foot, be comforted by the
compensating fact that despite the ad you didn’t have to show a heluva
lot of “talent.”

What are you going to do with the “series of scenes, flashes and
close-ups” after you get it? Search us! Perhaps it will make a dainty
watch-fob. Our best society is now using a strip of moving picture film
as a visiting card. There is nothing better to start a good fire on a
wintry night; and we have even known of films that could be substituted
for gorgonzola. Maybe yours will qualify as camembert.

At least you cannot say that “Director Brennan” did not live up to his
promises and the letter of the law. He offered you a “wonderful chance
to make good in pictures.” You’ve made good. Yes, sir! Cash in advance.
You’ve made good, suckling, don’t worry.

You’ve been “made”--and _good_.

[Illustration: open book decoration]


SUGGESTIONS FOR A FEW “SUPER SPECIALS”

These ideas, offered gratuitously, are guaranteed to work in the hands
of the worst amateur and are assured smashing box-office success:

For a “Super-DeMille” special: Discard the envelope chemise, and prevail
on Paris to design a postcard chemise.

For a “Super-Sennett” special: Clothe the girls in modesty.

For a “Super-Lew Cody” special: Frequent close-ups of dainty molar
signatures on his broad shoulders.

This way out!



Rough-riding Mrs. Reilly


A correspondent from Los Angeles steps up to us with this dare,
“Speaking of film truth, is there an editor with the moral courage to
call the bluff of one Pearl Reilly, better known as Charlotte Shelby,
mother of Mary Miles Minter?”

Wouldn’t that peeve a pacifist moo-cow? Here we have gone serenely along
thinking that, with all the crimes we might be accused of, of all the
blistering names that might burn our skin, none would even hint at a
lack of courage. If we need courage then T. N. T. could be improved with
a dash of pepper.

Our correspondent wants to know if we care to call the bluff of Mrs.
Charlotte Shelby. Frankly, we don’t care particularly about the job.
Mrs. Shelby means considerably less than zero in our young life; and
only a minute fraction of that to most of our readers.

Aside from having been granted possession of a very talented daughter,
Mrs. Shelby Reilly would be stealing time under false pretenses when
occupying the thoughts of either the editor or his readers. Stage
mothers are perfectly capable of taking themselves seriously and
realizing their own flabbergasting importance. Thank the stars there is
no need of the rest of us helping out at the job.

True it may be, as our correspondent says, that “Mrs. Reilly has ridden
roughshod over everyone she meets and gets away with it. She has no
regard for the dignity of any profession, insults newspaper men and
writers, directors, leading men, and in fact has everything pretty much
her own way.”

Isn’t it a sad story? Can you tell us what sort of “newspaper men” Mrs.
Shelby or any one else can “insult” and get away with it? Advertising
solicitors, perhaps. They are fair game for anyone in all seasons. But
our own years of pencil-pushing from New Orleans to Milwaukee and New
York to San Francisco have failed to record on our books any “insults”
unrevenged. As a matter of fact any good newspaper man will say that an
insult makes the best sort of story.

Ask the shade of old Vanderbilt what it thinks about the time that
crusty individual declared, “The Public be Damned!”

Mrs. Shelby can continue riding if she cares to, dear correspondent, but
she’s only spoofing her own sweet self if she thinks she is going to
continue to “get away with it.” Some day she’ll stub her toe in a poison
ivy patch.

Perhaps the first scene of the final act has already been played. The
Hollywood Dirty Dishers say it has. According to our correspondent the
action started when Charlotte Whitney, for six years secretary to Mary
Miles Minter, bobbed up out of a job. According to the letter writer,
wagging tongues in Los Angeles declared that “Mrs. Reilly and Charlotte
had a terrible row over Mary and that Charlotte told Mrs. R. where to
head in. Rumor has linked Mary’s name with that of a well known actor
and Ma Reilly went wild. She had visions of the family meal ticket
annexing a husband. Charlotte was supposed to keep guard over Mary at
the studio while Ma Reilly endeavored to keep tabs at home.

“It seems that Charlotte, could see no harm in Mary’s having a little
love affair with a nice young man and didn’t keep the door properly
locked.

“When things got too hot at home Mary had a way of sneaking out of the
unhappy mansion and going to Charlotte’s house.” Our correspondent then
relates this _denouement_. “This had happened one night and while
Charlotte and Mary were getting ready for bed Ma Reilly burst in the
door and for the moment forgot her pose as the southern aristocrat. The
neighbors recognized the Minter car at Charlotte’s door and gathered
round to hear the row and witness the fond mother, with the gentle
southern manner, drag her eighteen year old daughter out by the ear.

“The next morning Mrs. Shelby ordered two well known actors on the Lasky
lot to keep out of Charlotte’s office, accusing them of designs on Mary
and Mary’s money. A well known director was also forbidden to speak to
Mary. A few days after Charlotte announced that she was through as
secretary.”

If this be true--isn’t it a rumbunktious mess? But if all such facts
were roaming around awaiting placing--this lone editor’s “moral courage”
would not be needed to “call Mrs. Shelby’s bluff.” It seems to us that
Charlotte is the little girl who is apt to turn that trick at any
minute. Keep your eyes on Charlotte, boys and girls.

       *       *       *       *       *

The dailies duly recorded that Gail Kane, demure and with downcast eyes,
walked down the church aisle with Henry Iden Ottman, of New York,
recently.

The groom is a son of the founder of a packing house bearing his
name--hence should be well supplied with “skins,” wherewith to cater to
the movie star’s well known expensive tastes. Which is well, oh, very
well.



S’s’sh----! Some Gossip


Egotism and lack of ability usually go hand in hand. Yet, we cannot say
the rule applies in Maxwell Karger’s particular case. Karger has the
respect of practically all the stars on the Metro roster, and apparently
has more than his share of ability. But, ye Gods, what a swelled dome!
We understand there is a clause in this Director General’s contract with
Metro, whereby his name must appear in every story sent out by the
publicity department. We judge every copy reader in the country who gets
the junk cuts the name out, just because they are sick and disgusted at
even such long distance evidence of “great I amness.” Darned if we can
figure ourselves, exactly why Karger thinks his name looks so pretty in
type.

       *       *       *       *       *

Oi, Oi. Vass is? That business disturber Lewis Selznick, just when he is
considered down and out, gets himself new backing, and out comes an
announcement that his two kids, Myron and David, who masquerade under
impressive titles, and who should be back in high school, go abroad to
“study the foreign situation.” That, to us, is the biggest laugh of the
past month. About all the study of the foreign situation they will do
will be to study the shapely legs of the midinettes who parade the
Boulevard des Italiens and the Place de la Opera in Paris. Yes, indeed,
Algernon, papa’s new bankroll, said to have been advanced by Stanley
Mastbaum of Philadelphia, will take wings just as did all his other
bankrolls under the able hands of these two, whom we have heard referred
to by Harry Reichenbach, as the “biggest jokes of the business.”

       *       *       *       *       *

A little bird whispers that Bill Russell, Fox star, is about to take the
matrimonial plunge. The woman? Why, his leading lady in recent pictures,
Helen Ferguson.

       *       *       *       *       *

A picture no artist could paint was presented by Sammy Goldwyn, nee
Goldfish, as he stood wreathed in smiles at the entrance to the Astor
theatre, New York, waiting for congratulations after the premier showing
of “Earthbound.” Someone in the Goldwyn publicity department must have
tipped Sam off that he had a good picture, so, baldhead and all, there
he was waiting for the critics to line up and pat him on the back. You
know, all our very best film magnates are like that, shunning the
limelight and detesting publicity.

       *       *       *       *       *

In a corner of the Astor Hotel, where as many million dollar companies
are started (on paper) each day, as upon the rug of the Alexandria
Hotel, Los Angeles, each night, several gentlemen were discussing D. W.
Griffith the other day.

One was telling a story to the effect that the Great D. W. had gotten
himself unpopular in a great many circles.

Says he, “Griffith, y’know has forgotten his ‘ham fat’ days, and with
his resonant voice and omnipotent air, gotten himself generally ‘in
wrong,’ Well, an advertising solicitor breezed around to his offices the
other day, and Grey, his man Friday, like a faithful Great Dane,
blatantly berated the man for daring to insinuate Griffith should
advertise. ‘Do you know you speak of the Great Griffith,’ says Grey.

Great H----,’ sulphurously replied the ad solicitor. ‘When he comes
through with an advertising contract I’ll stand for that bull.’”

       *       *       *       *       *

We doubt if there is a shrewder woman in the theatrical game than
Justine Johnston, Realart’s new star. Justine, otherwise Mrs. Waenger
(yep, he is with Realart, too) has our deep respect. Prior to marriage
she got along very well, from Ziegfeld Follies days, through her period
as hostess in Broadway “gyp” joints, down to the time she guided the
destinies of “The Little Club.” Ask any New Yorker of the latter place.
We thought Justine’s hand was out of the Club, then after paying two and
a half dollars for a snifter of something or other, we wondered.
However, that is natural. Every time we think of Justine, we somehow
think of the word “expense.”

Boy, page Morris Gest!

       *       *       *       *       *

Just before Ollie Thomas went abroad with hubby Jack Pickford, coast
wanderers came back with an amusing yarn. Seems, according to the tale
bearers, Ollie was partying a bit, and announced to all and sundry that
Jack thought he was getting away with a lot, but in reality was not.
Well, Ollie always did have good eyesight. Disclosing a little secret of
our own, we have a lot of sympathy for Ollie. Because she is married to
Jack? Well--maybe, we wouldn’t say. Some day, by the way, we are going
to devote quite a little bit of precious space to extolling that member
of the Pickford family. Always providing he doesn’t drop out of motion
picture sight beforehand.

       *       *       *       *       *

Coast gossipers are including Lillian Hall and director Emmett Flynn in
their conversations these days. Seems the two have apparently been seen
often together. Well, as Chaplin so aptly said, “it’s a great life in
the West.” Wonder if Shirley Mason doesn’t find herself lonely without
Lillian around? And what is the trouble with friend husband, which
forces Lillian to depend on friends for entertainment?

       *       *       *       *       *

A person in a position to know, has sent us another, and what is claimed
a truer angle of the splitting of the Doris May-Douglas MacLean team,
about which we had an article in the August issue. This party states
that MacLean had such an exalted case of swelled cranium, following the
success of several pictures, that he refused to renew his contract
unless he was starred alone. Tom Ince, not feeling justified in asking
the delightful Miss May to support him under those conditions, had no
alternative other than to sign her to a separate contract.

Perhaps we are prejudiced in favor of the feminine sex, yet, if the
above is true, we earnestly look for a “flop” on the part of MacLean.

       *       *       *       *       *

There must have been loud wails of anguish lately, if the rumor
percolating from the famous Players-Lasky studios to the effect that
Elliott Dexter had to stop work when a picture was but half completed,
is true. Production, ’tis said, had to be retaken with another leading
man. Picture row said Dexter was in a sanitarium--and was not charitable
in ascribing reasons. We always found Dexter a pleasant fellow, and
extend best wishes for an early recovery.

       *       *       *       *       *

There was a warm competition between the theatrical promoters, William
A. Brady and Al Woods early in August, to see who could get his play on
the boards first. Both were on the same theme, and according to critics,
very similar. Brady won with “Opportunity.” Woods was one night late
with “Crooked Gamblers.” So we judge to the victor will go the spoils,
and Brady will dispose of the picture rights of his play for twenty-five
or fifty thousand dollars. Yep, even though it is soon carted to the
storehouse.

       *       *       *       *       *

Wow! Aren’t some people hard to satisfy? Look at this here, now. Tina
Mendoti, who is suing the Premier Film Corporation for $8,000, claims
she was engaged to star in a picture for $2,000 a week, and was paid but
half. Who, by the way, is Tina? And, how come she really got half of the
salary in real money?

       *       *       *       *       *

Louise Fazenda and Chester Conklin are going to shake the dust of the
Sennett lot to join Special Pictures, a comparatively new corporation
which will give them an opportunity to be individually starred. Tightwad
Mack will have a hard time holding ’em this season.

       *       *       *       *       *

A clash between Director Douglas Gerrard and Doraldina, the new Metro
star, resulted in Joseph Engel calling off production work on “Passion
Fruit.” Differences of opinion arose at Santa Barbara, where the company
was on location. Both star and director shot in telegrams and the
company was recalled. The company it is said sides with Gerrard.
Evidently trying to nip in the bud another tyrannical domineering
Nazimova.

       *       *       *       *       *

When “The Mollycoddle” was first announced as a Fairbanks production, it
was naturally understood, and was so advertised, that Harold McGrath the
novelist, would whip the story into screen form. And now, say the wise
ones, Mr. McGrath’s story should really be credited to Tom Geraghty and
Doug Fairbanks himself. True, we understand the original story was
McGrath’s work--but the picture version, that is another thing. Anyhow
one scene was McGrath’s--and he drew down cigarette money amounting to
$25,000. Well, well!



Cough Up, Charlie


Charlie Chaplin is hiding in Utah because a state law makes it
impossible to serve him with a restraining order preventing the sale of
his latest picture. Mildred Harris is hovering around New York, because
that is the spot to be if you are interested in the coin that comes from
a picture sale. And her attorneys have filed suit in Los Angeles just to
be safe in covering the country.

All of which is a pretty mess not calculated to do the picture industry
any good. Still less is it calculated to bring credit to Charlie and
Mildred. Least of all to Mildred.

For the girl who married into stardom is talking--talking too much. The
interviews she gave New York’s papers on the day her attorneys filed
suit sounded like the rattling of a vacuum bottle. Mildred Harris in the
role of an anguished wife suing for divorce on grounds of cruelty looks
like Theda Bara would in a Pickford part.

Big city interviews are out of Mildred’s class. She gets her “lines”
balled up and hangs a “To Let” sign from the upper stories.

But Mildred has little to lose. In Lois Weber’s clever hands she was an
actress of promise--but no more--before she cleverly annexed stardom
along with the title “Mrs. Charlie Chaplin.” Slipping back will only be
a balancing act for Mildred.

Charlie’s case is different. Charlie is one of the half dozen figures
who mean and typify the motion picture to the general public. Charlie,
with all his personal faults, is so big as an artist that he can
suffer; and so big a part of the motion picture, that the art can
suffer.

Therefore, be it resolved and otherwise made known that we are about to
take it upon ourselves to offer a little advice:

Take a tip from us, Charlie, slip her the coin. We don’t know the price,
but it will be cheap at any price. Settle it. Call it quits. Get back to
work. There’s the slim bespectacled shadow of Harold Lloyd on your path.
Get busy.

You don’t want to go into Court. What’s the use? There are only two
courses open to you. You either have to sit still and say nothing,
taking your medicine like a man, playing the age-old part of giving the
woman the benefit of silence, or--or--.

You have to start telling things.

And that will hurt you as much as it will injure anyone else.

Silence means a costly verdict against you. Conversation will mean a
costly verdict against the industry as well as all concerned--and at the
hands of the great arbiter, the general public. What of it if you say
you have lots to tell? Mud has an inherent habit of smirching all who
touch it. Even blue mud does it.

On the other hand the payment of a juicy bunch of coin now will wrench
your very soul. But after it’s all over you’ll find it didn’t hurt half
as much as you expected. It’s like pulling a tooth.

Come on--try it, Charlie!

Zi-i-p--goes a nickel!



Our Stars: Eugene O’Brien

     [_This is the first in a series of articles which will answer for
     fans the eternal question, “What sort of a person really is
     So-and-So?” At some times we may be forced to pierce some bubbles;
     at others, as on occasions such as this month’s subject
     presents--why, YOU’LL BE SURPRISED!_]


Eugene O’Brien was born with the advantage of a regular fellow’s name,
and the handicap of perfectly chiseled features. The “handicap” has
served to bring him rating with the two-thousand-a-week stars in spite
of the “advantage”--if you get what we mean.

O’Brien is really too “pretty.” To most men he is almost--but not
quite--as sickeningly sweet as Francis X. Bushman used to be. Perhaps
this condition is aggravated by such titles--and such pictures--as “The
Perfect Lover.” Mayhap, also, it is but the innate jealousy of the male
beast.

Film Truth’s mail from all sections of the country is frank and
outspoken--and a pretty safe index to public thought on films and film
folk. Reading this barometer we find that Eugene O’Brien is regarded as
not quite all “a man’s man.” He’s “too nice,” according to the most
recent letter--this from an eighteen-year-old miss.

Inside the film fold and stage circles the same opinion prevails rather
generally. O’Brien deserves to be kicked twice around the block and once
up the alley for the “Lunnon” accent he acquired at the Lambs Club. Or,
perhaps we should call it outspokenly a “Lambs Club accent.” The
difference may be explained by the statement that if there is any
violet-tinted drawl that grates on a regular he-American’s ears more
than a London accent it is a Lamb’s bleat.

This affectation--plus mannerisms in the same atmosphere--has been
against O’Brien. We will confess that for many years we also held to the
general view that Eugene was too lavender-hued for mixed company.

But later years, and closer opportunity to hold the microscope over the
subject of this sketch, have brought a change of mind. We are ready to
state--now that we have been asked the question, “What sort of a fellow
is he really like?”--that Eugene O’Brien is a regular,
honest-to-goodness human equation, and a “he” of the species.

O’Brien, to those who know him, a likeable chap, a liberal host, and a
true blue pal. He has, deep down within him, a sense of personal
perspective. We even believe he realizes what some others think of him,
and, give him credit, a lurid, cussing contempt is his only reaction.

If only the blankety fool would exchange that blarsted thin-stringed
London twinge for the healthy twang of his Denver birthplace.

The nearest we have ever known him to come to it was on a recent
occasion when Selznick attempted to put into force certain petty
restrictions on the use of automobiles in journeying to locations
distant from the Los Angeles studio.

Harry Rapf, the studio manager, was made the mouthpiece for the ukase.
It went over well enough with the rough and ready bull wielders who
wield a wicked tongue--when the boss isn’t around. As for
O’Brien--nobody thought that “nice boy” ever raised his voice above a
whisper. Rapf decided to play it safe from the first bell and he opened
the attack on O’Brien in rough and ready fashion.

Then the explosion! Dynamite, T. N. T., and essence of Whiteheads!
O’Brien illumined the air for miles around with a volubly expressed
desire to mingle in catch-as-can combat with Rapf, a willingness to
oblige with a two-fisted massage, a craving for anything short of murder
and arson.

No high-and-mighty temperamental star’s dignity, mind you! No sulking in
the dressing room, or writing of “letters to the boss.” Just man-to-man
talk, rip-snorting, raz-a-matag square-shooting shouting.

Rapf crawled down from his eminence quicker than an incline railway with
a busted cable. The lines traveling the hills coming down to Cincinnati
or descending Mount Tamalpais couldn’t make greater speed if they were
hell bent for election.

And O’Brien established himself with the members of his company and the
studio hash-slingers who were present that day. They swear by ‘Gene, and
with him.

In closing, let us remark that Eugene O’Brien is just as much a bear
with the women off the screen as he is on. Gene is there as a
picker--and what’s more the _class_ picks on him. Which tells the whole
story.

     _The Fall Season is here--and with it the first of the year’s big
     pictures. If you want to read about the pictures months in advance,
     there’s one sure way,--tell your newsdealer to save FILM TRUTH for
     you each month._



The Best Stock Sellers


The suns of Summer are cooling fast, and the browns of Fall are
appearing. A new year is about to begin in the motion picture business.
For, be it known to the lay reader, the picture year like the stage year
has September for the first page of its calendar.

What better time to check up and tabulate on what has happened to the
year’s best stock sellers?

This sombre thought is brought to our mind by the fact that we have just
met the director of “Determination,” which many class as the
record-breaker of the year’s six best stock sellers.

“Determination,” we learn, has sunk for the third time. It may come up
again; it is said that they do once in a million years. But for the
time, at least, “Determination” is wallowing in the mire at the bottom
of the river.

“Company’s disbanded. All is off,” fumes the director. “And I’m going to
sue for ’steen hundred thousand dollars.”

“Determination,” we take it on our own authority to decide, is
temporarily strapped for money. It’s a habit that stock-selling picture
propositions have. There is no reason to believe that “Determination” is
an exception to the rule.

Captain Frederick Stoll, the genial promoter of “Determination,” is sure
there, with the quality denoted by his picture’s title, if he has no
other abilities to recommend him. It must be well over a year ago that
we first heard of his proposition. Then he was working Cleveland. A
wealthy “queen of the manicure shops” if our memory serves us, became
very much interested in the “captain’s” plans to make such a
super-special picture as would shame all previous efforts.

Ohio was good territory for a time, other states followed. But some six
months ago the genial promoter pulled his master-stroke by moving
headquarters to Washington, D. C. You see, the name of the company was
U. S. Photoplay Somethin’ or Other, and the combination of U. S. with a
Washington, D. C., address was quite the class.

While in Washington the Captain was guilty of some very wonderful
advertising. Full page advertisements in the Washington papers told the
story of the Captain’s life, and his reasons for believing that he had
the makings of “the world’s greatest picture.”

From the ad we also learned that the Captain acquired his title with the
1st Illinois National Guard Regiment. A funny thing was that the ad gave
over several inches of its space to tell about the history of the First
Illinois, in ’98 at Cuba and so on, but nowhere did we find a mention of
the fact that the Captain himself was not present when its various
heroic feats were accomplished.

A few months ago a company of players longer than a boarding house
mailing list was announced for “Determination.” Announcements flew thick
and fast for a few weeks, work was started at Fort Lee--and then the
shut-down.

Glory be, we’ve used up all the space the editor gave us and devoted it
all to “Determination.” We’ll have to wait another month or two for a
discussion of the records of “Democracy,” “Crusader Films,” Johnson and
Hopkins, and others of the year’s best stock sellers.

Meanwhile, as you read the ads and the beautiful literature, please take
the tip that we have given you so often: 4% in bank is better than “ad”
promises of 400%.



Five Reeling, Reels


One picture seen during the month we consider unworthy enough to be
given a review outside of our regular “Boosts and Boots” department.
This doubtful compliment goes to Realart’s offering “A Dark Lantern” in
which the ever thinning, now far from beautiful Alice Brady is starred.

When we thankfully saw the final fade-out, one expression rose to our
tired mind “A heterogeneous mass of nothing.” That is about all we got
out of this so-called feature.

Occasionally we wonder at the almost unlimited patience possessed by a
forgiving public, which will permit big manufacturing companies to foist
a mass of celluloid such as this time and time again, upon them through
the exhibitor.

Jumpy to a farcical point in its continuity, with a story chiefly
notable by its absence, and with a star in Alice Brady, who may well be
regarded as a “has-been” if this effort is the best she can offer, “A
Dark Lantern” is really pitiable as a modern day picture.

Alice has apparently adopted the “grab it all for the family” policy,
for friend husband James L. Crane is found in the cast. One reviewer
most aptly describes his work in saying “his face reveals scant trace of
emotion in any scene.” Rather doll-like, as it were. And pray tell, what
else could be expected of Jimsey?

Elephanitis of the bean, to put it inelegantly, is liable to result
fatally for Alice, so far as her artistic career is concerned.



Home, Sweet--_Safe_ Home


When Gertie, the village belle, finally decides she is not appreciated
at home, you can generally bet the last nickel of your last forty-cent
dollar, that very shortly she will be found in the already long line of
hopeful future “stars,” before the door of some motion picture studio.
And, just as certain as the seasons come ’round, is the fact that Gertie
will never star under any lights other than the flickering gas jet
beside the mirror in her hall bedroom.

It simply isn’t done. In our experience, we have found that the chance
of the ordinary screen struck girl of “getting into the movies” is about
on a par with those of the rich man of Biblical fame entering Heaven.
Yet these prodigies who triumphed in amateur theatricals at the Home
Opera House, or of whom well-meaning friends spoke as “much cuter and
more beautiful than Flossie Star,” continue to pay the railroads a good
part of their revenue.

Which may account for the startling dearth of suitable material for
musical comedy choruses, and for the presence of hefty,
thirty-five-year-old “girlies” in the burlesque troupes.

To go into the “hows and whys” of this would take up more space than it
would be worth. And, though the difficulties of becoming even an extra
in pictures have been publicized broadcast by many magazines, and even
some companies, our mail continues heavy with letters from hopeful,
pleading, blinded women, old and young, who seek a way to picture fame.

Casting directors, directors, company executives, have become so blasé
in the face of the onrush of appealing femininity to whom home and
virtue are as nothing to a career in motion pictures, that the
inexperienced damsel who catches their eye to any effect is indeed a
fortunate one.

True, as many readers will say, “stars” bob up over night. “Over night”
is right, perhaps. Yet aren’t these bubbles on the crest of the wave,
these petted favorites of the moment of some one “powerful,” regarded as
is an old man’s darling? We’ll answer ourselves. THEY ARE.

Nix, girls, nix. You might be the one in a thousand who got somewhere.
You MIGHT. But we would rather gamble against an electrically controlled
roulette wheel than have your chance. It would be pulling an old saw to
say the road was rocky, but take it from us, Aspirants to Movie Fame,
unless you have absolute assurance of a position bringing in at least
cakes and coffee, you will do better to stick close to home and mother.

It is a great business. But there is no quick and easy shortcut to
automobiles, furs, picture in the papers and Pomeranian. Not more so
than there is a shorter cut between two points than a straight line.

[Illustration: open book decoration]



Boosts and Boots


“A CUMBERLAND ROMANCE” (Realart). Padded to death. One of ‘those kind of
pictures’ released at the fag end of the summer season. Mary Minter is
as pleasing as usual, and makes most of her opportunities. See it if
nothing better offers.

       *       *       *       *       *

“WHAT’S YOUR HURRY” (Paramount-Artcraft). Another story of the ‘roaring
road’ by a man who knows the automobile game. Well produced with Wally
Reid his usually capable self. This star is well ahead of the majority
of men stars, and his ability, ‘regular fellow’ manner, and good stories
are putting him further in the lead. A picture not to be missed.

       *       *       *       *       *

“EARTHBOUND” (Goldwyn). Fantastic in the extreme, daring in conception
and execution. Will be received in almost as many different ways as it
is seen by people. With a psychic theme, it makes the imagination of the
spectator stretch to the utmost to encompass the thought. The thoughtful
will find much to make them pause. It is our opinion the production will
go over the heads of many. Also that it may not be quite the success in
a financial way that is expected. But, in its way, it undoubtedly stands
alone.

       *       *       *       *       *

“WHAT WOMEN LOVE” (First National). Sol Lesser’s long heralded Annette
Kellerman film. Entertaining and at times thrilling. As may be expected
it is built around the aquatic ability of Miss Kellerman, who is seen
almost throughout in her ‘one piece.’ The under-sea scenes are
excellent. Will please generally.

       *       *       *       *       *

“THE JACK-KNIFE MAN” (First National). King Vidor has produced a story
rich in every particular. There is humor, there is pathos, there is real
acting. No ‘big stars’ run away with the piece. Human interest
background appeals. A story of small town life that will please.

       *       *       *       *       *

“THE CHORUS GIRL’S ROMANCE” (Metro). One of the best pictures of the
year. While comedy predominates, there are moments when the spectator
will be stirred out of himself. Viola Dana has done herself proud. Her
cute figure lends itself well to the part she plays, the Chorus Girl.
Story is well knitted, and is from the one which appeared some months
ago in the Saturday Evening Post. Settings, action, photography--all are
of highest standard. A picture that will appeal alike to high and low.
Should not be missed.

       *       *       *       *       *

“IF I WERE KING” (Fox). Farnum set in story of medieval days. While the
public’s dislike of costume plays is as strongly apparent as ever, this
lavish production should be one of the few to get by from a box office
standpoint. Fox certainly spent a lot of money on it, and the
entertainment provided is well worth while.

       *       *       *       *       *

“THE MAN WHO DARED” (Fox). Better than almost anything Russell has
appeared in. Fox is living up to advance promises of better productions
for the year. Russell good as a rough tongued, heavy fisted lumberman.
Eileen Percy opposite him. Parts are overdrawn but on the whole it is a
good picture.



A Confidential Chat


When this little publication first made its bid for favor, the Editor
had one idea paramount above all others. That was to dodge the avalanche
of press agentry which inundates the business, and instead to give the
public entertaining and TRUE information.

That idea, while broadened, is still the main spring of FILM TRUTH.

Some editorial rats have peeked out of their habit formed cobweb and
thrown a few scurrilous bouquets at us.

That is to be expected.

On the other hand, we have yet to hear from a single reader that we have
offended.

From the early days of the motion picture industry, we have derived our
income from it. We have breathed, eaten and slept with motion pictures
before us. We wish to see the business on a continually mounting plane.
And, such little as we can do to accomplish this, we are doing.

FILM TRUTH has no ‘grudge fights’ with player or company. Where
criticism may enter one month, praise is just as liable to be the
portion of the same person the next.

If we err, it is as much a regrettable occurrence to us as to the party
erred against. _And our columns are open to the other side on such
occasion_.

Fair play is given all. Particularly to that reading public which wishes
truth, and usually gets buncombe.



Bush League Stuff


Thirty-six weeks trouping in the hinterland heading the cast of a
maudlin but financially successful play has revived the drooping spirits
of Francis X. and Beverly Bayne Bushman. So many unpleasant,
humiliating, embarrassing events have occurred in the lives of the one
time film stars’ lives, since their abrupt departure from public view
some three years ago, that even the sublime egotism of Francis X.
himself was being shaken to the very foundation. But Francis X.’s faith
in himself, in his talents as an actor, in his popularity with the
public, has been restored. As for Beverly she was never but a faint echo
of her Adonis, second hand husband, so she too is cheered by the events
of the past six months.

’Tis said that the tour of the play in which Bushman and Bayne were
starred replenished the family coffers to an extent that would permit
the redemption of the wonderful collection of valuable furniture which
last summer graced the show windows of a Broadway second hand store and
which went under the hammer to pay the alimony which Mrs. Bushman number
one insists on collecting to buy shoes for herself and the five children
who were the offspring of the one time film favorite’s first marriage.

But it is not the somewhat delayed receipt of a little jack, that has so
pleased the Bushman-Baynes and is responsible for their greatest
elation. They could never regard the refusal of motion picture producers
to further star them, as anything but unadulterated malice.

True there was a little talk about the Bushman divorce and the
subsequent marriage of Francis X. and Beverly, but they argued that
this little scandal would soon be forgotten. They acclaim now the truth
of their argument.

But there are those who openly state that Francis is not able to
differentiate between popularity and notoriety, and make the assertion
that the appearance of Bushman and Bayne on the stage attracted a mixed
crowd of the morbidly curious who wanted to see “what they looked like,”
the remains of a vast army of kitchen mechanics and shop girls some of
them grandmothers now, who used to worship at the Bushman and Bayne
shrine and a few who came to laugh at and not with the show.

A good many years ago as film history is figured, God gave Francis a lot
of good looks, a dislike for manual labor and a few brains, so he
decided to adopt the stage as a profession.

His histrionic ability did not set the world on fire but fate was good
to him and one season found him heading the cast of a Broadway
production under the title of “Going Some.” The engagement was short
lived not because the play was bad material since it has proven a
popular dramatic stock vehicle, but because it was badly acted. Bushman
was one of the worst offenders.

About this time picture producers were beginning to look about the stage
for talent. Essanay engaged Bushman to play the leads in some
extraordinarily good stories for the time and sent a company to Ithaca,
N. Y.

The feature pictures, almost the first in the field, turned out that
summer were a success not because of Bushman and Bayne but in spite of
them. In fact one of the best of the several features found Francis X.
cast in a minor role--wherein hangs a tale which may illustrate the true
worth of this actor. When it came time to start work on “The Love Lute
of Romany,” Francis got his copy of the script. He read until he found
a scene that demanded the hero should climb a tree overhanging a deep
cliff and repose amid the branches while the villain chopped away at the
trunk until the giant of the forest was about to crash into the gulley
below. Francis didn’t read any further. He burned the soles of his shoes
locating Director Wharton and began an argument that was intended to
prove that this scene was no good. However Bushman did not have the
prestige with directors that he later acquired and the scene stayed in
the script with the subsequent result that another actor with more nerve
and less good looks played the lead in the picture.

After the Essanay engagement at Ithaca came the era of multiple reel
features, with the names of the players presented on the titles, the
vogue of the fan magazines in which were printed long eulogies of film
players and an unprecedented interest in the photoplay.

Bushman and Bayne became famous almost overnight. For a while they shone
as brilliantly as any stars of the day but soon the public began to tire
of picture after picture that contained no more entertainment value than
closeups of the stars and romantic poses that sickened the souls of
those who hoped to find drama in the movies.

Then came the Bushman divorce. It was the last straw. The camel’s back
had broken. Bushman and Bayne were out in the cold, cruel world and
there they have remained until the enterprising Oliver Morrosco decided
that he would take a gamble with the play we have mentioned. The show
went out and made money. Now comes the final sequence of our story.

Encouraged by the success of the Bushman-Bayne play, Mr. Morrosco has
shipped his stars to Los Angeles and is to star them in feature
pictures. He evidently has been “sold” the idea that Bushman and Bayne
can “come back.” Bushman and Bayne have never doubted it.



Developing Your Plot


Plot germs have taken up quite a bit of our time in this new series of
thoughts on the writing of photoplays. And rightly so. For, unless you
know where to look for plots, and how to recognize a possible plot in
embryo, how are you going to construct them?

Let’s proceed a step further along our path. Having discovered the
_germ_ of a plot, how are we going to develop it into a full grown,
vigorous, structure? What is the prime necessity? What magic touch
infuses life and strength into the bare idea we possess and makes of it
something that will hold the interest of others, that will entertain
them?

Speaking generally, and leaving to later discussion the narrower by-ways
and paths of plot development, we may set down as the primary essential
of a plot the basic element--_struggle_. Your plot germ, your original
idea, is usually an out of the ordinary character or an incident that
concerns ordinary characters in an unusual manner.

Into this source you must inject--_struggle_. Some will call it
_conflict_, others will tell you that _suspense_ is the necessity. But
suspense is the outgrowth of struggle or conflict.

There is struggle of varying sorts. Your struggle may be that between
the different characters of your story, it may be the struggle of one of
your characters against conditions of life and the world, it may be the
struggle of your character with his own inner self.

But it is struggle of one sort or another that makes your story. Barring
the few exceptions whose existence we have noted, and which we will
describe and study later, it is the tale of struggles that makes up the
entertainment of the world.

The spectator who comes to see a motion picture, or the reader who picks
up a book, expects to be introduced to an interesting character, one
whom he will either like very much or dislike very much. After hearing
your premises they expect to witness a struggle, the further progress in
life of your character and necessarily the sort of progress that brings
struggle. Your character may be the most interesting one in the world,
but two hours talk about his unusual points will not satisfy anyone.
Those two hours must concern things that are happening to your character
or events that he is causing to happen--that is, the element of
struggle.

You will remember that last month, in discussing the possible plots to
be discovered in newspapers, we found a germ in the “Letters From
Readers” column. It was an epistle signed “Lonesome,” and was from a
young man who wanted to know why the big city did not provide some sort
of welfare club or association where a stranger could meet and become
acquainted with other persons?

That word “Lonesome” aroused our curiosity. It would likewise interest
an audience. Imagine Charles Ray in the character. We see him fresh from
the country, in his little hall-room, life, hustle and bustle all around
him. But to Charlie they mean nothing; he has none in the length and
breadth of the city to call “Friend.”

When you have introduced such a character you have the audience with
you. But you must go further. The audience wants to see Charlie struggle
against his environment, or, out of his despair they wish to see him
perform some rash act that will force a struggle on him.

Comedy or drama can be developed from such a theme--by the injection of
struggle. The chances are you will bring to light that most artistic and
desirable of blends--comedy-drama. Suppose that our “Lonesome”
youngster, suddenly grown rash, forms a decision. “I’m going to walk out
that door,” he says, “and speak to the first person I meet. I don’t care
whether it’s John D. Rockefeller or a street sweeper, I’m going to tell
him I’m lonesome and want someone to talk to who will speak about
something beside the weather.”

There’s the start of your struggle. Why, it’s a funny struggle alone to
see Charlie walking the room, trying to screw up his determination to go
through with the rashly made resolution. Finally he strides forth
bravely.

Whom does he meet?

There’s where your genius as a story teller comes in. What sort of a
character would O. Henry have him meet? Start a Harold McGrath story off
with this theme. The story will be running away with you--if your
imagination is in working order.

The simplest form of struggle is that of the eternal triangle--two men
for a girl, or the conflict of two women for one man. The struggle that
develops out of your “Lonesome” story may eventuate in that sort before
it gets very far. But you can see that you have started on more original
ground, that if you follow these paths you will not have simply an
“eternal triangle” story.

That has been our reason for withholding mention of “struggle” to this
point. There are those who would tell you of this basic essential before
any other point had been discussed. The result is that so many amateurs
set out to write stories by seeking for a struggle. They look over the
list of various sorts of struggles, two men for a girl, two girls for a
man, man against poverty, man against temptations, and so on. And when
the alleged story is completed it is merely a framework, without life
or soul. Stilted characters struggle through time-worn situations.

“Struggle” may be classified and indexed. But “plot germs” cannot; the
plot germs that _you_ can discover are limited only by your own
experience, your own reading, your own imagination. And if you set
out to write your story by searching for the _germ_ that is unusual,
interesting, the chances are in your favor in securing originality--something
different. Because _your own life_, your own viewpoint is something
different. It is yours as long as you keep it yours, it is going to
become trite only when you grow lazy and follow the lines of pictures
and stories you remember because that is the easy way.

Starting with a germ that is _different_ the “struggle” you provide is
going to be different, because it is going to be the sort of struggle
that could happen only to your _different_ characters.

There’s the basis of originality--your own life, your own heart, your
own mind.

       *       *       *       *       *

_ABOUT THE WRITING OF PHOTOPLAYS_

_No, dear reader, the article you have just read is not part of a
“course in photoplay writing.” We don’t like the phrase, we don’t like
anything that claims to be a course in photoplay writing._

_If we were to call these articles a “course” there would be the
inference that we thought any person who read them could learn how to
write photoplays. And we would be taking money under false pretenses.
That isn’t our business; it’s our antipathy._

_No, unless you have within you the material that would make you a
scenario writer eventually, whether you read this series of articles or
struggled along the Rocky Road of Experience, you would never become a
screen author._

[Illustration: decorative line]



A CLOSING THOUGHT


The Chicago Photoplaywright College, through its agents, requests our
advertising rates.

To which we hasten to reply:

During 1920 our schedule for advertising is as follows: For schools
claiming to teach photoplaywriting, $794,687.23 per agate line; for
promoters selling movie stock, $1,545,897.13 per dot of an “i”; for the
slimy beasts who take the savings of girls to make them movie stars, a
page absolutely free of charge and clear of war tax, couched in our
choicest adjectives, boiled in billingsgate,--all this every time we get
the goods on them.

You’re welcome, Chicago Photoplaywright College! Any further information
desired will be gladly furnished on request. Apply to our Service
Department, with the accent on the “hiss.”

[Illustration: decorative line]



_“Brilliancy”--and Stars_


_It happened at the luncheon table at the Astor Hotel, New York._

_Trade paper critics and other film folk were gathered around the
festive board, prior to viewing the latest picture with Mildred Harris
Chaplin starred._

_The fair Mildred naturally was present._

_For a moment, strange to say, film talk had stopped, and politics and
the coming Presidential election was the topic of conversation._

_Said Jimmie Young urbanely and smiling addressing Mildred:_

“_Are you going to vote?_”

_“Vote?” gushed the fair one vacantly, a tiny frown indicating
deep--er----mental effort. “Vote? What on?”_

_And the orchestra softly played “Asleep in the Deep.”_





*** End of this LibraryBlog Digital Book "Film Truth; September, 1920" ***

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