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Title: The Science of Getting Rich
Author: Wattles, W. D.
Language: English
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Copyright Status: Not copyrighted in the United States. If you live elsewhere check the laws of your country before downloading this ebook. See comments about copyright issues at end of book.

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       *       *       *       *       *

[Illustration: WALLACE D. WATTLES.]

       *       *       *       *       *


  Author of “New Science of Living
  and Healing.”

  PRICE, $1.00


       *       *       *       *       *




     I. THE RIGHT TO BE RICH                                 9

    II. THERE IS A SCIENCE OF GETTING RICH                  15

   III. IS OPPORTUNITY MONOPOLIZED                          23


     V. INCREASING LIFE                                     42

    VI. HOW RICHES COME TO YOU                              53

   VII. GRATITUDE                                           63

  VIII. THINKING IN A CERTAIN WAY                           71

    IX. HOW TO USE THE WILL                                 80

     X. FURTHER USE OF THE WILL                             89

    XI. ACTING IN THE CERTAIN WAY                           99

   XII. EFFICIENT ACTION                                   110

  XIII. GETTING INTO THE RIGHT BUSINESS                    119

   XIV. THE IMPRESSION OF INCREASE                         127

    XV. THE ADVANCING MAN                                  135




This book is pragmatical, not philosophical; a practical manual, not
a treatise upon theories. It is intended for the men and women whose
most pressing need is for money; who wish to get rich first, and
philosophize afterward. It is for those who have, so far, found neither
the time, the means, nor the opportunity to go deeply into the study
of metaphysics, but who want results and who are willing to take the
conclusions of science as a basis for action, without going into all
the processes by which those conclusions were reached.

It is expected that the reader will take the fundamental statements
upon faith, just as he would take statements concerning a law of
electrical action if they were promulgated by a Marconi or an Edison;
and, taking the statements upon faith, that he will prove their truth
by acting upon them without fear or hesitation. Every man or woman who
does this will certainly get rich; for the science herein applied is an
exact science, and failure is impossible. For the benefit, however, of
those who wish to investigate philosophical theories and so secure a
logical basis for faith, I will here cite certain authorities.

The monistic theory of the universe--the theory that One is All, and
that All is One; that one Substance manifests itself as the seeming
many elements of the material world--is of Hindu origin, and has been
gradually winning its way into the thought of the western world for two
hundred years. It is the foundation of all the Oriental philosophies,
and of those of Descartes, Spinoza, Leibnitz, Schopenhauer, Hegel, and

The reader who would dig to the philosophical foundations is advised
to read Hegel and Emerson; and he will do well to read “The Eternal
News,” a very excellent pamphlet published by J. J. Brown, 300 Cathcart
Road, Govanhill, Glasgow, Scotland. He may also find some help in a
series of articles written by the author, which were published in
_Nautilus_ (Holyoke, Mass.) during the spring and summer of 1909, under
the title “What is Truth?”

In writing this book I have sacrificed all other considerations to
plainness and simplicity of style, so that all might understand. The
plan of action laid down herein was deduced from the conclusions of
philosophy; it has been thoroughly tested, and bears the supreme
test of practical experiment; it works. If you wish to know how the
conclusions were arrived at, read the writings of the authors mentioned
above; and if you wish to reap the fruits of their philosophies in
actual practice, read this book and do exactly as it tells you to do.



Whatever may be said in praise of poverty, the fact remains that it is
not possible to live a really complete or successful life unless one is
rich. No man can rise to his greatest possible height in talent or soul
development unless he has plenty of money; for to unfold the soul and
to develop talent he must have many things to use, and he cannot have
these things unless he has money to buy them with.

Man develops in mind, soul, and body by making use of things, and
society is so organized that man must have money in order to become the
possessor of things; therefore, the basis of all advancement for man
must be the science of getting rich.

The object of all life is development; and everything that lives has an
inalienable right to all the development it is capable of attaining.

Man’s right to life means his right to have the free and unrestricted
use of all the things which may be necessary to his fullest mental,
spiritual, and physical unfoldment; or, in other words, his right to be

In this book, I shall not speak of riches in a figurative way; to be
really rich does not mean to be satisfied or contented with a little.
No man ought to be satisfied with a little if he is capable of using
and enjoying more. The purpose of Nature is the advancement and
unfoldment of life; and every man should have all that can contribute
to the power, elegance, beauty, and richness of life; to be content
with less is sinful.

The man who owns all he wants for the living of all the life he is
capable of living is rich; and no man who has not plenty of money can
have all he wants. Life has advanced so far, and become so complex,
that even the most ordinary man or woman requires a great amount of
wealth in order to live in a manner that even approaches completeness.
Every person naturally wants to become all that he is capable of
becoming; this desire to realize innate possibilities is inherent in
human nature; we cannot help wanting to be all that we can be. Success
in life is becoming what you want to be; you can become what you want
to be only by making use of things, and you can have the free use
of things only as you become rich enough to buy them. To understand
the science of getting rich is therefore the most essential of all

There is nothing wrong in wanting to get rich. The desire for riches
is really the desire for a richer, fuller, and more abundant life; and
that desire is praiseworthy. The man who does not desire to live more
abundantly is abnormal, and so the man who does not desire to have
money enough to buy all he wants is abnormal.

There are three motives for which we live; we live for the body, we
live for the mind, and we live for the soul. No one of these is better
or holier than the other; all are alike desirable, and no one of the
three--body, mind, or soul--can live fully if either of the others is
cut short of full life and expression. It is not right or noble to live
only for the soul and deny mind or body; and it is wrong to live for
the intellect and deny body and soul.

We are all acquainted with the loathsome consequences of living for
the body and denying both mind and soul; and we see that real life
means the complete expression of all that man can give forth through
body, mind, and soul. Whatever he may say, no man can be really happy
or satisfied unless his body is living fully in every function,
and unless the same is true of his mind and his soul. Wherever
there is unexpressed possibility, or function not performed, there
is unsatisfied desire. Desire is possibility seeking expression, or
function seeking performance.

Man cannot live fully in body without good food, comfortable clothing,
and warm shelter; and without freedom from excessive toil. Rest and
recreation are also necessary to his physical life.

He cannot live fully in mind without books and time to study them,
without opportunity for travel and observation, or without intellectual

To live fully in mind he must have intellectual recreations, and must
surround himself with all the objects of art and beauty he is capable
of using and appreciating.

To live fully in soul, man must have love; and love is denied
expression by poverty.

Man’s highest happiness is found in the bestowal of benefits on those
he loves; love finds its most natural and spontaneous expression in
giving. The man who has nothing to give cannot fill his place as a
husband or father, as a citizen, or as a man. It is in the use of
material things that man finds full life for his body, develops his
mind, and unfolds his soul. It is therefore of supreme importance to
him that he should be rich.

It is perfectly right that you should desire to be rich; if you are a
normal man or woman you cannot help doing so. It is perfectly right
that you should give your best attention to the Science of Getting
Rich, for it is the noblest and most necessary of all studies. If you
neglect this study, you are derelict in your duty to yourself, to God,
and to humanity; for you can render God and humanity no greater service
than to make the most of yourself.


There is a Science of getting rich, and it is an exact science, like
algebra or arithmetic. There are certain laws which govern the process
of acquiring riches; once these laws are learned and obeyed by any man,
he will get rich with mathematical certainty.

The ownership of money and property comes as a result of doing things
in a certain way; those who do things in this Certain Way, whether on
purpose or accidentally, get rich; while those who do not do things in
this Certain Way, no matter how hard they work or how able they are,
remain poor.

It is a natural law that like causes always produce like effects; and,
therefore, any man or woman who learns to do things in this Certain
Way will infallibly get rich.

That the above statement is true is shown by the following facts:--

Getting rich is not a matter of environment, for, if it were, all the
people in certain neighborhoods would become wealthy; the people of one
city would all be rich, while those of other towns would all be poor;
or the inhabitants of one state would roll in wealth, while those of an
adjoining state would be in poverty.

But everywhere we see rich and poor living side by side, in the same
environment, and often engaged in the same vocations. When two men are
in the same locality, and in the same business, and one gets rich while
the other remains poor, it shows that getting rich is not, primarily,
a matter of environment. Some environments may be more favorable
than others, but when two men in the same business are in the same
neighborhood, and one gets rich while the other fails, it indicates
that getting rich is the result of doing things in a Certain Way.

And further, the ability to do things in this Certain Way is not due
solely to the possession of talent, for many people who have great
talent remain poor, while others who have very little talent get rich.

Studying the people who have got rich, we find that they are an average
lot in all respects, having no greater talents and abilities than other
men. It is evident that they do not get rich because they possess
talents and abilities that other men have not, but because they happen
to do things in a Certain Way.

Getting rich is not the result of saving, or “thrift”; many very
penurious people are poor, while free spenders often get rich.

Nor is getting rich due to doing things which others fail to do; for
two men in the same business often do almost exactly the same things,
and one gets rich while the other remains poor or becomes a bankrupt.

From all these things, we must come to the conclusion that getting rich
is the result of doing things in a Certain Way.

If getting rich is the result of doing things in a Certain Way, and if
like causes always produce like effects, then any man or woman who can
do things in that way can become rich, and the whole matter is brought
within the domain of exact science.

The question arises here, whether this Certain Way may not be so
difficult that only a few may follow it. This cannot be true, as we
have seen, so far as natural ability is concerned. Talented people get
rich, and blockheads get rich; intellectually brilliant people get
rich, and very stupid people get rich; physically strong people get
rich, and weak and sickly people get rich.

Some degree of ability to think and understand is, of course,
essential; but in so far as natural ability is concerned, any man
or woman who has sense enough to read and understand these words can
certainly get rich.

Also, we have seen that it is not a matter of environment. Location
counts for something; one would not go to the heart of the Sahara and
expect to do successful business.

Getting rich involves the necessity of dealing with men, and of being
where there are people to deal with; and if these people are inclined
to deal in the way you want to deal, so much the better. But that is
about as far as environment goes.

If anybody else in your town can get rich, so can you; and if anybody
else in your state can get rich, so can you.

Again, it is not a matter of choosing some particular business or
profession. People get rich in every business, and in every profession;
while their next door neighbors in the same vocation remain in poverty.

It is true that you will do best in a business which you like, and
which is congenial to you; and if you have certain talents which are
well developed, you will do best in a business which calls for the
exercise of those talents.

Also, you will do best in a business which is suited to your locality;
an ice-cream parlor would do better in a warm climate than in
Greenland, and a salmon fishery will succeed better in the Northwest
than in Florida, where there are no salmon.

But, aside from these general limitations, getting rich is not
dependent upon your engaging in some particular business, but upon your
learning to do things in a Certain Way. If you are now in business, and
anybody else in your locality is getting rich in the same business,
while you are _not_ getting rich, it is because you are not doing
things in the same Way that the other person is doing them.

No one is prevented from getting rich by lack of capital. True, as you
get capital the increase becomes more easy and rapid; but one who has
capital is already rich, and does not need to consider how to become
so. No matter how poor you may be, if you begin to do things in the
Certain Way you will begin to get rich; and you will begin to have
capital. The getting of capital is a part of the process of getting
rich; and it is a part of the result which invariably follows the doing
of things in the Certain Way.

You may be the poorest man on the continent, and be deeply in debt; you
may have neither friends, influence, nor resources; but if you begin to
do things in this Way, you must infallibly begin to get rich, for like
causes must produce like effects. If you have no capital, you can get
capital; if you are in the wrong business, you can get into the right
business; if you are in the wrong location, you can go to the right
location; and you can do so _by beginning in your present business and
in your present location_ to do things in the Certain Way which causes


No man is kept poor because opportunity has been taken away from him;
because other people have monopolized the wealth, and have put a fence
around it. You may be shut off from engaging in business in certain
lines, but there are other channels open to you. Probably it would be
hard for you to get control of any of the great railroad systems; that
field is pretty well monopolized. But the electric railway business
is still in its infancy, and offers plenty of scope for enterprise;
and it will be but a very few years until traffic and transportation
through the air will become a great industry, and in all its branches
will give employment to hundreds of thousands, and perhaps to millions,
of people. Why not turn your attention to the development of aerial
transportation, instead of competing with J. J. Hill and others for a
chance in the steam railway world?

It is quite true that if you are a workman in the employ of the steel
trust you have very little chance of becoming the owner of the plant in
which you work; but it is also true that if you will commence to act
in a Certain Way, you can soon leave the employ of the steel trust;
you can buy a farm of from ten to forty acres, and engage in business
as a producer of foodstuffs. There is great opportunity at this time
for men who will live upon small tracts of land and cultivate the same
intensively; such men will certainly get rich. You may say that it is
impossible for you to get the land, but I am going to prove to you that
it is not impossible, and that you can certainly get a farm if you will
go to work in a Certain Way.

At different periods the tide of opportunity sets in different
directions, according to the needs of the Whole, and the particular
stage of social evolution which has been reached. At present, in
America, it is setting toward agriculture and the allied industries
and professions. To-day, opportunity is open before the farmer in his
line more than before the factory worker in his line. It is open before
the business man who supplies the farmer more than before the one who
supplies the factory worker; and before the professional man who waits
upon the farmer more than before the one who serves the working class.

There is abundance of opportunity for the man who will go with the
tide, instead of trying to swim against it.

So the factory workers, either as individuals or as a class, are not
deprived of opportunity. The workers are not being “kept down” by their
masters; they are not being “ground” by the trusts and combinations
of capital. As a class, they are where they are because they do not
do things in a Certain Way. If the workers of America chose to do so,
they could follow the example of their brothers in Belgium and other
countries, and establish great department stores and co-operative
industries; they could elect men of their own class to office, and pass
laws favoring the development of such co-operative industries; and in a
few years they could take peaceable possession of the industrial field.

The working class may become the master class whenever they will
begin to do things in a Certain Way; the law of wealth is the same
for them as it is for all others. This they must learn; and they will
remain where they are as long as they continue to do as they do. The
individual worker, however, is not held down by the ignorance or the
mental slothfulness of his class; he can follow the tide of opportunity
to riches, and this book will tell him how.

No one is kept in poverty by a shortness in the supply of riches;
there is more than enough for all. A palace as large as the capitol at
Washington might be built for every family on earth from the building
material in the United States alone; and under intensive cultivation,
this country would produce wool, cotton, linen, and silk enough to
clothe each person in the world finer than Solomon was arrayed in all
his glory; together with food enough to feed them all luxuriously. The
visible supply is practically inexhaustible; and the invisible supply
really IS inexhaustible.

_Everything you see on earth is made from one original substance, out
of which all things proceed._

New forms are constantly being made, and older ones are dissolving; but
all are shapes assumed by One Thing.

There is no limit to the supply of Formless Stuff, or Original
Substance. The universe is made out of it; but it was not all used
in making the universe. The spaces in, through, and between the forms
of the visible universe are permeated and filled with the Original
Substance; with the Formless Stuff; with the raw material of all
things. Ten thousand times as much as has been made might still
be made, and even then we should not have exhausted the supply of
universal raw material.

No man, therefore, is poor because nature is poor, or because there is
not enough to go around.

Nature is an inexhaustible storehouse of riches; the supply will never
run short. Original Substance is alive with creative energy, and is
constantly producing more forms. When the supply of building material
is exhausted, more will be produced; when the soil is exhausted so that
foodstuffs and materials for clothing will no longer grow upon it, it
will be renewed or more soil will be made. When all the gold and silver
has been dug from the earth, if man is still in such a stage of social
development that he needs gold and silver, more will be produced from
the Formless. The Formless Stuff responds to the needs of man; it will
not let him be without any good thing.

This is true of man collectively; the race as a whole is always
abundantly rich, and if individuals are poor, it is because they do not
follow the Certain Way of doing things which makes the individual man

The Formless Stuff is intelligent; it is stuff which thinks. It is
alive, and is always impelled toward more life.

It is the natural and inherent impulse of life to seek to live more; it
is the nature of intelligence to enlarge itself, and of consciousness
to seek to extend its boundaries and find fuller expression. The
universe of forms has been made by Formless Living Substance, throwing
itself into form in order to express itself more fully.

The universe is a great Living Presence, always moving inherently
toward more life and fuller functioning.

Nature is formed for the advancement of life; its impelling motive is
the increase of life. For this cause, everything which can possibly
minister to life is bountifully provided; there can be no lack unless
God is to contradict himself and nullify his own works.

You are not kept poor by lack in the supply of riches; it is a fact
which I shall demonstrate a little farther on that even the resources
of the Formless Supply are at the command of the man or woman who will
act and think in a Certain Way.


Thought is the only power which can produce tangible riches from
the Formless Substance. The stuff from which all things are made is
a substance which thinks, and a thought of form in this substance
produces the form.

Original Substance moves according to its thoughts; every form and
process you see in nature is the visible expression of a thought in
Original Substance. As the Formless Stuff thinks of a form, it takes
that form; as it thinks of a motion, it makes that motion. That is the
way all things were created. We live in a thought world, which is part
of a thought universe.

The thought of a moving universe extended throughout Formless
Substance, and the Thinking Stuff moving according to that thought,
took the form of systems of planets, and maintains that form. Thinking
Substance takes the form of its thought, and moves according to the
thought. Holding the idea of a circling system of suns and worlds, it
takes the form of these bodies, and moves them as it thinks. Thinking
the form of a slow-growing oak tree, it moves accordingly, and produces
the tree, though centuries may be required to do the work. In creating,
the Formless seems to move according to the lines of motion it has
established; the thought of an oak tree does not cause the instant
formation of a full-grown tree, but it does start in motion the forces
which will produce the tree, along established lines of growth.

Every thought of form, held in thinking Substance, causes the creation
of the form, but always, or at least generally, along lines of growth
and action already established.

The thought of a house of a certain construction, if it were impressed
upon Formless Substance, might not cause the instant formation of the
house; but it would cause the turning of creative energies already
working in trade and commerce into such channels as to result in the
speedy building of the house. And if there were no existing channels
through which the creative energy could work, then the house would be
formed directly from primal substance, without waiting for the slow
processes of the organic and inorganic world.

_No thought of form can be impressed upon Original Substance without
causing the creation of the form._

Man is a thinking center, and can originate thought. All the forms that
man fashions with his hands must first exist in his thought; he cannot
shape a thing until he has thought that thing.

And so far man has confined his efforts wholly to the work of his
hands; he has applied manual labor to the world of forms, seeking to
change or modify those already existing. He has never thought of trying
to cause the creation of new forms by impressing his thoughts upon
Formless Substance.

When man has a thought-form, he takes material from the forms of
nature, and makes an image of the form which is in his mind. He has, so
far, made little or no effort to co-operate with Formless Intelligence;
to work “with the Father.” He has not dreamed that he can “do what he
seeth the Father doing.” Man re-shapes and modifies existing forms by
manual labor; he has given no attention to the question whether he
may not produce things from Formless Substance by communicating his
thoughts to it. We propose to prove that he may do so; to prove that
any man or woman may do so, and to show how. As our first step, we
must lay down three fundamental propositions.

First, we assert that there is one original formless stuff, or
substance, from which all things are made. All the seemingly many
elements are but different presentations of one element; all the
many forms found in organic and inorganic nature are but different
shapes, made from the same stuff. And this stuff is thinking stuff;
a thought held in it produces the form of the thought. Thought, in
thinking substance, produces shapes. Man is a thinking center, capable
of original thought; if man can communicate his thought to original
thinking substance, he can cause the creation, or formation, of the
thing he thinks about. To summarize this:--

_There is a thinking stuff from which all things are made, and which,
in its original state, permeates, penetrates, and fills the interspaces
of the universe._

_A thought, in this substance, produces the thing that is imaged by
the thought._

_Man can form things in his thought, and, by impressing his thought
upon formless substance, can cause the thing he thinks about to be

It may be asked if I can prove these statements; and without going into
details, I answer that I can do so, both by logic and experience.

Reasoning back from the phenomena of form and thought, I come to one
original thinking substance; and reasoning forward from this thinking
substance, I come to man’s power to cause the formation of the thing he
thinks about.

And by experiment, I find the reasoning true; and this is my strongest

If one man who reads this book gets rich by doing what it tells him to
do, that is evidence in support of my claim; but if every man who does
what it tells him to do gets rich, that is positive proof until some
one goes through the process and fails. The theory is true until the
process fails; and this process will not fail, for every man who does
exactly what this book tells him to do will get rich.

I have said that men get rich by doing things in a Certain Way; and in
order to do so, men must become able to think in a certain way.

_A man’s way of doing things is the direct result of the way he thinks
about things._

To do things in the way you want to do them, you will have to acquire
the ability to think the way you want to think; this is the first step
toward getting rich.

_To think what you want to think is to think TRUTH, regardless of

Every man has the natural and inherent power to think what he wants to
think, but it requires far more effort to do so than it does to think
the thoughts which are suggested by appearances. To think according
to appearances is easy; to think truth regardless of appearances is
laborious, and requires the expenditure of more power than any other
work man is called upon to perform.

There is no labor from which most people shrink as they do from that
of sustained and consecutive thought; it is the hardest work in the
world. This is especially true when truth is contrary to appearances.
Every appearance in the visible world tends to produce a corresponding
form in the mind which observes it; and this can only be prevented by
holding the thought of the TRUTH.

To look upon the appearance of disease will produce the form of disease
in your own mind, and ultimately in your body, unless you hold the
thought of the truth, which is that there is no disease; it is only an
appearance, and the reality is health.

To look upon the appearances of poverty will produce corresponding
forms in your own mind, unless you hold to the truth that there is no
poverty; there is only abundance.

To think health when surrounded by the appearances of disease, or to
think riches when in the midst of appearances of poverty, requires
power; but he who acquires this power becomes a MASTER MIND. He can
conquer fate; he can have what he wants.

This power can only be acquired by getting hold of the basic fact which
is behind all appearances; and that fact is that there is one Thinking
Substance, from which and by which all things are made.

Then we must grasp the truth that every thought held in this substance
becomes a form, and that man can so impress his thoughts upon It as to
cause them to take form and become visible things.

When we realize this, we lose all doubt and fear, for we know that we
can create what we want to create; we can get what we want to have, and
can become what we want to be. As a first step toward getting rich, you
must believe the three fundamental statements given previously in this
chapter; and in order to emphasize them, I repeat them here:--

_There is a thinking stuff from which all things are made, and which,
in its original state, permeates, penetrates, and fills the interspaces
of the universe._

_A thought, in this substance, produces the thing that is imaged by the

_Man can form things in his thought, and, by impressing his thought
upon formless substance, can cause the thing he thinks about to be

You must lay aside all other concepts of the universe than this
monistic one; and you must dwell upon this until it is fixed in
your mind, and has become your habitual thought. Read these creed
statements over and over again; fix every word upon your memory, and
meditate upon them until you firmly believe what they say. If a doubt
comes to you, cast it aside as a sin. Do not listen to arguments
against this idea; do not go to churches or lectures where a contrary
concept of things is taught or preached. Do not read magazines or books
which teach a different idea; if you get mixed up in your faith, all
your efforts will be in vain.

Do not ask why these things are true, nor speculate as to how they can
be true; simply take them on trust.

The science of getting rich begins with the absolute acceptance of this


You must get rid of the last vestige of the old idea that there is a
Deity whose will it is that you should be poor, or whose purposes may
be served by keeping you in poverty.

The Intelligent Substance which is All, and in all, and which lives
in All and lives in you, is a consciously Living Substance. Being a
consciously living substance, It must have the natural and inherent
desire of every living intelligence for increase of life. Every living
thing must continually seek for the enlargement of its life, because
life, in the mere act of living, must increase itself.

A seed, dropped into the ground, springs into activity, and in the act
of living produces a hundred more seeds; life, by living, multiplies
itself. It is forever Becoming More; it must do so, if it continues to
be at all.

Intelligence is under this same necessity for continuous increase.
Every thought we think makes it necessary for us to think another
thought; consciousness is continually expanding. Every fact we learn
leads us to the learning of another fact; knowledge is continually
increasing. Every talent we cultivate brings to the mind the desire to
cultivate another talent; we are subject to the urge of life, seeking
expression, which ever drives us on to know more, to do more, and to be

In order to know more, do more, and be more we must have more; we must
have things to use, for we learn, and do, and become, only by using
things. We must get rich, so that we can live more.

The desire for riches is simply the capacity for larger life seeking
fulfillment; every desire is the effort of an unexpressed possibility
to come into action. It is power seeking to manifest which causes
desire. That which makes you want more money is the same as that which
makes the plant grow; it is Life, seeking fuller expression.

The One Living Substance must be subject to this inherent law of all
life; it is permeated with the desire to live more; that is why it is
under the necessity of creating things.

The One Substance desires to live more in you; hence it wants you to
have all the things you can use.

It is the desire of God that you should get rich. He wants you to get
rich because he can express himself better through you if you have
plenty of things to use in giving him expression. He can live more in
you if you have unlimited command of the means of life.

The universe desires you to have everything you want to have.

Nature is friendly to your plans.

Everything is naturally for you.

Make up your mind that this is true.

It is essential, however, that _your purpose should harmonize with the
purpose that is in All_.

You must want real life, not mere pleasure or sensual gratification.
Life is the performance of function; and the individual really lives
only when he performs every function, physical, mental, and spiritual,
of which he is capable, without excess in any.

You do not want to get rich in order to live swinishly, for the
gratification of animal desires; that is not life. But the performance
of every physical function is a part of life, and no one lives
completely who denies the impulses of the body a normal and healthful

You do not want to get rich solely to enjoy mental pleasures, to get
knowledge, to gratify ambition, to outshine others, to be famous. All
these are a legitimate part of life, but the man who lives for the
pleasures of the intellect alone will only have a partial life, and he
will never be satisfied with his lot.

You do not want to get rich solely for the good of others, to lose
yourself for the salvation of mankind, to experience the joys of
philanthropy and sacrifice. The joys of the soul are only a part of
life; and they are no better or nobler than any other part.

You want to get rich in order that you may eat, drink, and be merry
when it is time to do these things; in order that you may surround
yourself with beautiful things, see distant lands, feed your mind, and
develop your intellect; in order that you may love men and do kind
things, and be able to play a good part in helping the world to find

But remember that extreme altruism is no better and no nobler than
extreme selfishness; both are mistakes.

Get rid of the idea that God wants you to sacrifice yourself for
others, and that you can secure his favor by doing so; God requires
nothing of the kind.

What he wants is that you should make the most of yourself, for
yourself, and for others; and _you can help others more by making the
most of yourself than in any other way_.

You can make the most of yourself only by getting rich; so it is right
and praiseworthy that you should give your first and best thought to
the work of acquiring wealth.

Remember, however, that the desire of Substance is for all, and its
movements must be for more life to all; it cannot be made to work for
less life to any, because it is equally in all, seeking riches and life.

Intelligent Substance will make things for you, but it will not take
things away from some one else and give them to you.

You must get rid of the thought of competition. You are to create, not
to compete for what is already created.

You do not have to take anything away from any one.

You do not have to drive sharp bargains.

You do not have to cheat, or to take advantage. You do not need to let
any man work for you for less than he earns.

You do not have to covet the property of others, or to look at it with
wishful eyes; no man has anything of which you cannot have the like,
and that without taking what he has away from him.

You are to become a creator, not a competitor; you are going to get
what you want, but in such a way that when you get it every other man
will have more than he has now.

I am aware that there are men who get a vast amount of money by
proceeding in direct opposition to the statements in the paragraph
above, and may add a word of explanation here. Men of the plutocratic
type, who become very rich, do so sometimes purely by their
extraordinary ability on the plane of competition; and sometimes
they unconsciously relate themselves to Substance in its great
purposes and movements for the general racial upbuilding through
industrial evolution. Rockefeller, Carnegie, Morgan, _et al._, have
been the unconscious agents of the Supreme in the necessary work of
systematizing and organizing productive industry; and in the end, their
work will contribute immensely toward increased life for all. Their
day is nearly over; they have organized production, and _will soon
be succeeded by the agents of the multitude, who will organize the
machinery of distribution_.

The multi-millionaires are like the monster reptiles of the prehistoric
eras; they play a necessary part in the evolutionary process, but the
same Power which produced them will dispose of them. And it is well to
bear in mind that they have never been really rich; a record of the
private lives of most of this class will show that they have really
been the most abject and wretched of the poor.

Riches secured on the competitive plane are never satisfactory and
permanent; they are yours to-day, and another’s to-morrow. Remember, if
you are to become rich in a scientific and certain way, you must rise
entirely out of the competitive thought. You must never think for a
moment that the supply is limited. Just as soon as you begin to think
that all the money is being “cornered” and controlled by bankers and
others, and that you must exert yourself to get laws passed to stop
this process, and so on; in that moment you drop into the competitive
mind, and your power to cause creation is gone for the time being; and
what is worse, you will probably arrest the creative movements you have
already instituted.

KNOW that there are countless millions of dollars’ worth of gold in the
mountains of the earth, not yet brought to light; and know that if
there were not, more would be created from Thinking Substance to supply
your needs.

KNOW that the money you need will come, even if it is necessary for a
thousand men to be led to the discovery of new gold mines to-morrow.

_Never look at the visible supply; look always at the limitless riches
in Formless Substance, and KNOW that they are coming to you as fast as
you can receive and use them._ Nobody, by cornering the visible supply,
can prevent you from getting what is yours.

So never allow yourself to think for an instant that all the best
building spots will be taken before you get ready to build your house,
unless you hurry. Never worry about the trusts and combines, and get
anxious for fear they will soon come to own the whole earth. Never
get afraid that you will lose what you want because some other person
“beats you to it.” That cannot possibly happen; you are not seeking
anything that is possessed by anybody else; you are causing what you
want to be created from Formless Substance, and the supply is without
limits. Stick to the formulated statement:--

_There is a thinking stuff from which all things are made, and which,
in its original state, permeates, penetrates, and fills the interspaces
of the universe._

_A thought, in this substance, produces the thing that is imaged by the

_Man can form things in his thought, and, by impressing his thought
upon formless substance, can cause the thing he thinks about to be


When I say that you do not have to drive sharp bargains, I do not mean
that you do not have to drive any bargains at all, or that you are
above the necessity for having any dealings with your fellow men. I
mean that you will not need to deal with them unfairly; you do not have
to get something for nothing, _but can give to every man more than you
take from him_.

You cannot give every man more in cash market value than you take
from him, but you can give him more in use value than the cash value
of the thing you take from him. The paper, ink, and other material in
this book may not be worth the money you paid for it; but if the ideas
suggested by it bring you thousands of dollars, you have not been
wronged by those who sold it to you; they have given you a great use
value for a small cash value.

Let us suppose that I own a picture by one of the great artists, which,
in any civilized community, is worth thousands of dollars. I take it to
Baffin Bay, and by “salesmanship” induce an Eskimo to give a bundle of
furs worth $500 for it. I have really wronged him, for he has no use
for the picture; it has no use value to him; it will not add to his

But suppose I give him a gun worth $50 for his furs; then he has made
a good bargain. He has use for the gun; it will get him many more furs
and much food; it will add to his life in every way; it will make him

When you rise from the competitive to the creative plane, you can scan
your business transactions very strictly, and if you are selling any
man anything which does not add more to his life than the thing he
gives you in exchange, you can afford to stop it. You do not have to
beat anybody in business. And if you are in a business which does beat
people, get out of it at once.

Give every man more in use value than you take from him in cash
value; then you are adding to the life of the world by every business

If you have people working for you, you must take from them more in
cash value than you pay them in wages; but _you can so organize your
business that it will be filled with the principle of advancement_, and
so that each employee who wishes to do so may advance a little every

You can make your business do for your employees what this book is
doing for you. You can so conduct your business that it will be a sort
of ladder, by which every employee who will take the trouble may climb
to riches himself; and given the opportunity, if he will not do so it
is not your fault.

And finally, because you are to cause the creation of your riches from
Formless Substance which permeates all your environment, it does not
follow that they are to take shape from the atmosphere and come into
being before your eyes.

If you want a sewing machine, for instance, I do not mean to tell you
that you are to impress the thought of a sewing machine on Thinking
Substance until the machine is formed without hands, in the room where
you sit, or elsewhere. But if you want a sewing machine, hold the
mental image of it with the most positive certainty that it is being
made, or is on its way to you. After once forming the thought, have
the most absolute and unquestioning faith that the sewing machine is
coming; never think of it, or speak of it, in any other way than as
being sure to arrive. Claim it as already yours.

It will be brought to you by the power of the Supreme Intelligence,
acting upon the minds of men. If you live in Maine, it may be that a
man will be brought from Texas or Japan to engage in some transaction
which will result in your getting what you want.

If so, the whole matter will be as much to that man’s advantage as it
is to yours.

Do not forget for a moment that the Thinking Substance is through all,
in all, communicating with all, and can influence all. The desire of
Thinking Substance for fuller life and better living has caused the
creation of all the sewing machines already made; and it can cause the
creation of millions more, and will, whenever men set it in motion by
desire and faith, and by acting in a Certain Way.

You can certainly have a sewing machine in your house; and it is just
as certain that you can have any other thing or things which you want,
and which you will use for the advancement of your own life and the
lives of others.

You need not hesitate about asking largely; “it is your Father’s
pleasure to give you the kingdom,” said Jesus.

Original Substance wants to live all that is possible in you, and wants
you to have all that you can or will use for the living of the most
abundant life.

If you fix upon your consciousness the fact that the desire you feel
for the possession of riches is one with the desire of Omnipotence for
more complete expression, your faith becomes invincible.

Once I saw a little boy sitting at a piano, and vainly trying to bring
harmony out of the keys; and I saw that he was grieved and provoked
by his inability to play real music. I asked him the cause of his
vexation, and he answered, “I can feel the music in me, but I can’t
make my hands go right.” The music in him was the URGE of Original
Substance, containing all the possibilities of all life; all that there
is of music was seeking expression through the child.

God, the One Substance, is trying to live and do and enjoy things
through humanity. He is saying, “I want hands to build wonderful
structures, to play divine harmonies, to paint glorious pictures; I
want feet to run my errands, eyes to see my beauties, tongues to tell
mighty truths and to sing marvelous songs,” and so on.

All that there is of possibility is seeking expression through men.
God wants those who can play music to have pianos and every other
instrument, and to have the means to cultivate their talents to the
fullest extent; He wants those who can appreciate beauty to be able
to surround themselves with beautiful things; He wants those who can
discern truth to have every opportunity to travel and observe; He wants
those who can appreciate dress to be beautifully clothed, and those who
can appreciate good food to be luxuriously fed.

He wants all these things because it is Himself that enjoys and
appreciates them; it is God who wants to play, and sing, and enjoy
beauty, and proclaim truth, and wear fine clothes, and eat good foods.

“It is God that worketh in you to will and to do,” said Paul.

The desire you feel for riches is the Infinite, seeking to express
Himself in you as He sought to find expression in the little boy at the

So you need not hesitate to ask largely.

Your part is to focalize and express the desires of God.

This is a difficult point with most people; they retain something of
the old idea that poverty and self-sacrifice are pleasing to God. They
look upon poverty as a part of the plan, a necessity of nature. They
have the idea that God has finished His work, and made all that He
can make, and that the majority of men must stay poor because there
is not enough to go around. They hold to so much of this erroneous
thought that they feel ashamed to ask for wealth; they try not to want
more than a very modest competence, just enough to make them fairly

I recall now the case of one student who was told that he must get in
mind a clear picture of the things he desired, so that the creative
thought of them might be impressed on Formless Substance. He was a very
poor man, living in a rented house, and having only what he earned
from day to day; and he could not grasp the fact that all wealth was
his. So, after thinking the matter over, he decided that he might
reasonably ask for a new rug for the floor of his best room, and an
anthracite coal stove to heat the house during the cold weather.
Following the instructions given in this book, he obtained these things
in a few months; and then it dawned upon him that he had not asked
enough. He went through the house in which he lived, and planned all
the improvements he would like to make in it; he mentally added a bay
window here and a room there, until it was complete in his mind as his
ideal home; and then he planned its furnishings.

Holding the whole picture in his mind, he began living in the Certain
Way, and moving toward what he wanted; and he owns the house now, and
is rebuilding it after the form of his mental image. And now, with
still larger faith, he is going on to get greater things. It has been
unto him according to his faith, and it is so with you and with all of


The illustrations given in the last chapter will have conveyed to the
reader the fact that the first step toward getting rich is to convey
the idea of your wants to the Formless Substance.

This is true, and you will see that in order to do so it becomes
necessary to relate yourself to the Formless Intelligence in a
harmonious way.

To secure this harmonious relation is a matter of such primary and
vital importance that I shall give some space to its discussion here,
and give you instructions which, if you will follow them, will be
certain to bring you into perfect unity of mind with God.

The whole process of mental adjustment and atonement can be summed up
in one word, _gratitude_.

First, you believe that there is one Intelligent Substance, from which
all things proceed; second, you believe that this Substance gives
you everything you desire; and third, you relate yourself to It by a
feeling of deep and profound gratitude.

Many people who order their lives rightly in all other ways are kept
in poverty by their lack of gratitude. Having received one gift from
God, they cut the wires which connect them with Him by failing to make

It is easy to understand that the nearer we live to the source of
wealth, the more wealth we shall receive; and it is easy also to
understand that the soul that is always grateful lives in closer
touch with God than the one which never looks to Him in thankful

The more gratefully we fix our minds on the Supreme when good things
come to us, the more good things we will receive, and the more rapidly
they will come; and the reason simply is that the mental attitude of
gratitude draws the mind into closer touch with the source from which
the blessings come.

If it is a new thought to you that gratitude brings your whole mind
into closer harmony with the creative energies of the universe,
consider it well, and you will see that it is true. The good things you
already have have come to you along the line of obedience to certain
laws. Gratitude will lead your mind out along the ways by which things
come; and it will keep you in close harmony with creative thought and
prevent you from falling into competitive thought.

Gratitude alone can keep you looking toward the All, and prevent you
from falling into the error of thinking of the supply as limited; and
to do that would be fatal to your hopes.

There is a Law of Gratitude, and it is absolutely necessary that you
should observe the law, if you are to get the results you seek.

The law of gratitude is the natural principle that action and reaction
are always equal, and in opposite directions.

The grateful outreaching of your mind in thankful praise to the Supreme
_is a liberation or expenditure of force; it cannot fail to reach that
to which it is addressed, and the reaction is an instantaneous movement
toward you_.

“Draw nigh unto God, and He will draw nigh unto you.” That is a
statement of psychological truth.

And if your gratitude is strong and constant, the reaction in Formless
Substance will be strong and continuous; the movement of the things you
want will be always toward you. Notice the grateful attitude that Jesus
took; how He always seems to be saying, “I thank Thee, Father, that
Thou hearest me.” You cannot exercise much power without gratitude;
for it is gratitude that keeps you connected with Power.

But the value of gratitude does not consist solely in getting you more
blessings in the future. Without gratitude you cannot long keep from
dissatisfied thought regarding things as they are.

The moment you permit your mind to dwell with dissatisfaction upon
things as they are, you begin to lose ground. You fix attention upon
the common, the ordinary, the poor, and the squalid and mean; and your
mind takes the form of these things. Then you will transmit these
forms or mental images to the Formless, and the common, the poor, the
squalid, and mean will come to you.

To permit your mind to dwell upon the inferior is to become inferior
and to surround yourself with inferior things.

On the other hand, to fix your attention on the best is to surround
yourself with the best, and to become the best.

The Creative Power within us makes us into the image of that to which
we give our attention.

We are Thinking Substance, and thinking substance always takes the form
of that which it thinks about.

The grateful mind is constantly fixed upon the best; therefore it tends
to become the best; it takes the form or character of the best, and
will receive the best.

Also, faith is born of gratitude. The grateful mind continually expects
good things, and expectation becomes faith. The reaction of gratitude
upon one’s own mind produces faith; and every outgoing wave of grateful
thanksgiving increases faith. He who has no feeling of gratitude cannot
long retain a living faith; and without a living faith you cannot get
rich by the creative method, as we shall see in the following chapters.

It is necessary, then, to cultivate the habit of being grateful for
every good thing that comes to you; and to give thanks continuously.

And because all things have contributed to your advancement, you should
include all things in your gratitude.

Do not waste time thinking or talking about the shortcomings or wrong
actions of plutocrats or trust magnates. Their organization of the
world has made your opportunity; all you get really comes to you
because of them.

Do not rage against corrupt politicians; if it were not for politicians
we should fall into anarchy, and your opportunity would be greatly

God has worked a long time and very patiently to bring us up to where
we are in industry and government, and He is going right on with
His work. There is not the least doubt that He will do away with
plutocrats, trust magnates, captains of industry, and politicians as
soon as they can be spared; but in the meantime, behold they are all
very good. Remember that they are all helping to arrange the lines of
transmission along which your riches will come to you, and be grateful
to them all. This will bring you into harmonious relations with the
good in everything, and the good in everything will move toward you.


Turn back to chapter VI., and read again the story of the man who
formed a mental image of his house, and you will get a fair idea of the
initial step toward getting rich. You must form a clear and definite
mental picture of what you want; you cannot transmit an idea unless you
have it yourself.

You must have it before you can give it; and many people fail to
impress Thinking Substance because they have themselves only a vague
and misty concept of the things they want to do, to have, or to become.

It is not enough that you should have a general desire for wealth “to
do good with”; everybody has that desire.

It is not enough that you should have a wish to travel, see things,
live more, etc. Everybody has those desires also. If you were going to
send a wireless message to a friend, you would not send the letters
of the alphabet in their order, and let him construct the message for
himself; nor would you take words at random from the dictionary. You
would send a coherent sentence; one which meant something. When you try
to impress your wants upon Substance, remember that it must be done by
a coherent statement; you must know what you want, and be definite.

You can never get rich, or start the creative power into action, by
sending out unformed longings and vague desires.

Go over your desires just as the man I have described went over his
house; see just what you want, and get a clear mental picture of it as
you wish it to look when you get it.

That clear mental picture you must have continually in mind, as the
sailor has in mind the port toward which he is sailing the ship; you
must keep your face toward it all the time. You must no more lose sight
of it than the steersman loses sight of the compass.

It is not necessary to take exercises in concentration, nor to set
apart special times for prayer and affirmation, nor to “go into the
silence,” nor to do occult stunts of any kind. These things are well
enough, but all you need is to know what you want, and to want it badly
enough so that it will stay in your thoughts.

Spend as much of your leisure time as you can in contemplating your
picture, but no one needs to take exercises to concentrate his mind on
a thing which he really wants; it is the things you do not really care
about which require effort to fix your attention upon them.

And unless you really want to get rich, so that the desire is strong
enough to hold your thoughts directed to the purpose as the magnetic
pole holds the needle of the compass, it will hardly be worth while for
you to try to carry out the instructions given in this book.

The methods herein set forth are for people whose desire for riches is
strong enough to overcome mental laziness and the love of ease, and
make them work.

The more clear and definite you make your picture, then, and the
more you dwell upon it, bringing out all its delightful details, the
stronger your desire will be; and the stronger your desire, the easier
it will be to hold your mind fixed upon the picture of what you want.

Something more is necessary, however, than merely to see the picture
clearly. If that is all you do, you are only a dreamer, and will have
little or no power for accomplishment.

Behind your clear vision must be the purpose to realize it; to bring it
out in tangible expression.

And behind this purpose must be an invincible and unwavering FAITH
that the thing is already yours; that it is “at hand” and you have only
to take possession of it.

Live in the new house, mentally, until it takes form around you
physically. In the mental realm, enter at once into full enjoyment of
the things you want.

“Whatsoever things ye ask for when ye pray, believe that ye receive
them, and ye shall have them,” said Jesus.

See the things you want as if they were actually around you all the
time; see yourself as owning and using them. Make use of them in
imagination just as you will use them when they are your tangible
possessions. Dwell upon your mental picture until it is clear and
distinct, and then take the Mental Attitude of Ownership toward
everything in that picture. Take possession of it, in mind, in the full
faith that it is actually yours. Hold to this mental ownership; do not
waver for an instant in the faith that it is real.

And remember what was said in a preceding chapter about gratitude; be
as thankful for it all the time as you expect to be when it has taken
form. The man who can sincerely thank God for the things which as yet
he owns only in imagination, has real faith. He will get rich; he will
cause the creation of whatsoever he wants.

You do not need to pray repeatedly for the things you want; it is not
necessary to tell God about it every day.

“Use not vain repetitions as the heathen do,” said Jesus to His pupils,
“for your Father knoweth that ye have need of these things before ye
ask Him.”

Your part is to intelligently formulate your desire for the things
which make for a larger life, and to get these desires arranged into a
coherent whole; and then to impress this Whole Desire upon the Formless
Substance, which has the power and the will to bring you what you want.

You do not make this impression by repeating strings of words; you make
it by holding the vision with unshakable PURPOSE to attain it, and with
steadfast FAITH that you do attain it.

The answer to prayer is not according to your faith while you are
talking, but according to your faith while you are working.

You cannot impress the mind of God by having a special Sabbath day set
apart to tell Him what you want, and then forgetting Him during the
rest of the week. You cannot impress Him by having special hours to go
into your closet and pray, if you then dismiss the matter from your
mind until the hour of prayer comes again.

Oral prayer is well enough, and has its effect, especially upon
yourself, in clarifying your vision and strengthening your faith; but
it is not your oral petitions which get you what you want. In order to
get rich you do not need a “sweet hour of prayer”; you need to “pray
without ceasing.” And by prayer I mean holding steadily to your vision,
with the purpose to cause its creation into solid form, and the faith
that you are doing so.

“Believe that ye _receive_ them.”

The whole matter turns on receiving, once you have clearly formed
your vision. When you _have_ formed it, it is well to make an oral
statement, addressing the Supreme in reverent prayer; and from that
moment you must, in mind, receive what you ask for. Live in the new
house; wear the fine clothes; ride in the automobile; go on the
journey, and confidently plan for greater journeys. Think and speak of
all the things you have asked for in terms of actual present ownership.
Imagine an environment, and a financial condition exactly as you want
them, and live all the time in that imaginary environment and financial
condition. Mind, however, that you do not do this as a mere dreamer
and castle builder; hold to the FAITH that the imaginary is being
realized, and to the PURPOSE to realize it. Remember that it is faith
and purpose in the use of the imagination which make the difference
between the scientist and the dreamer. And having learned this fact, it
is here that you must learn the proper use of the Will.


To set about getting rich in a scientific way, you do not try to apply
your will power to anything outside of yourself.

You have no right to do so, anyway.

It is wrong to apply your will to other men and women, in order to get
them to do what you wish done.

It is as flagrantly wrong to coerce people by mental power as it is to
coerce them by physical power. If compelling people by physical force
to do things for you reduces them to slavery, compelling them by mental
means accomplishes exactly the same thing; the only difference is in
methods. If taking things from people by physical force is robbery,
then taking things by mental force is robbery also; there is no
difference in principle.

You have no right to use your will power upon another person, even “for
his own good”; for you do not know what is for his good.

The science of getting rich does not require you to apply power or
force to any other person, in any way whatsoever. There is not the
slightest necessity for doing so; indeed, any attempt to use your will
upon others will only tend to defeat your purpose.

You do not need to apply your will to things, in order to compel them
to come to you.

That would simply be trying to coerce God, and would be foolish and
useless, as well as irreverent.

You do not have to compel God to give you good things, any more than
you have to use your will power to make the sun rise.

You do not have to use your will power to conquer an unfriendly deity,
or to make stubborn and rebellious forces do your bidding.

Substance is friendly to you, and is more anxious to give you what you
want than you are to get it.

To get rich, you need only to use your will power upon yourself.

When you know what to think and do, then you must use your will
to compel yourself to think and do the right things. That is the
legitimate use of the will in getting what you want--to use it in
holding yourself to the right course. Use your will to keep yourself
thinking and acting in the Certain Way.

Do not try to project your will, or your thoughts, or your mind out
into space, to “act” on things or people.

Keep your mind at home; it can accomplish more there than elsewhere.

Use your mind to form a mental image of what you want, and to hold that
vision with faith and purpose; and use your will to keep your mind
working in the Right Way.

The more steady and continuous your faith and purpose, the more rapidly
you will get rich, because you will make only POSITIVE impressions
upon Substance; and you will not neutralize or offset them by negative

The picture of your desires, held with faith and purpose, is taken up
by the Formless, and permeates it to great distances,--throughout the
universe, for all I know.

As this impression spreads, all things are set moving toward its
realization; every living thing, every inanimate thing, and the
things yet uncreated, are stirred toward bringing into being that
which you want. All force begins to be exerted in that direction; all
things begin to move toward you. The minds of people, everywhere, are
influenced toward doing the things necessary to the fulfilling of your
desires; and they work for you, unconsciously.

But you can check all this by starting a negative impression in the
Formless Substance. Doubt or unbelief is as certain to start a
movement away from you as faith and purpose are to start one toward
you. It is by not understanding this that most people who try to make
use of “mental science” in getting rich make their failure. Every hour
and moment you spend in giving heed to doubts and fears, every hour you
spend in worry, every hour in which your soul is possessed by unbelief,
sets a current away from you in the whole domain of intelligent
Substance. All the promises are unto them that believe, and unto them
only. Notice how insistent Jesus was upon this point of belief; and now
you know the reason why.

Since belief is all important, it behooves you to guard your thoughts;
and as your beliefs will be shaped to a very great extent by the things
you observe and think about, it is important that you should command
your attention.

And here the will comes into use; for it is by your will that you
determine upon what things your attention shall be fixed.

If you want to become rich, you must not make a study of poverty.

Things are not brought into being by thinking about their opposites.
Health is never to be attained by studying disease and thinking about
disease; righteousness is not to be promoted by studying sin and
thinking about sin; and no one ever got rich by studying poverty and
thinking about poverty.

Medicine as a science of disease has increased disease; religion as a
science of sin has promoted sin, and economics as a study of poverty
will fill the world with wretchedness and want.

Do not talk about poverty; do not investigate it, or concern yourself
with it. Never mind what its causes are; you have nothing to do with

What concerns you is the cure.

Do not spend your time in charitable work, or charity movements; all
charity only tends to perpetuate the wretchedness it aims to eradicate.

I do not say that you should be hard-hearted or unkind, and refuse to
hear the cry of need; but you must not try to eradicate poverty in any
of the conventional ways. Put poverty behind you, and put all that
pertains to it behind you, and “make good.”

Get rich; that is the best way you can help the poor.

And you cannot hold the mental image which is to make you rich if you
fill your mind with pictures of poverty. Do not read books or papers
which give circumstantial accounts of the wretchedness of the tenement
dwellers, of the horrors of child labor, and so on. Do not read
anything which fills your mind with gloomy images of want and suffering.

You cannot help the poor in the least by knowing about these things;
and the wide-spread knowledge of them does not tend at all to do away
with poverty.

What tends to do away with poverty is not the getting of pictures of
poverty into your mind, but getting pictures of wealth into the minds
of the poor.

You are not deserting the poor in their misery when you refuse to allow
your mind to be filled with pictures of that misery.

Poverty can be done away with, not by increasing the number of
well-to-do people who think about poverty, but by increasing the number
of poor people who propose with faith to get rich.

The poor do not need charity; they need inspiration. Charity only sends
them a loaf of bread to keep them alive in their wretchedness, or gives
them an entertainment to make them forget for an hour or two; but
inspiration will cause them to rise out of their misery. If you want to
help the poor, demonstrate to them that they can become rich; prove it
by getting rich yourself.

The only way in which poverty will ever be banished from this world
is by getting a large and constantly increasing number of people to
practice the teachings of this book.

People must be taught to become rich by creation, not by competition.

Every man who becomes rich by competition throws down behind him the
ladder by which he rises, and keeps others down; but every man who gets
rich by creation opens a way for thousands to follow him, and inspires
them to do so.

You are not showing hardness of heart or an unfeeling disposition when
you refuse to pity poverty, see poverty, read about poverty, or think
or talk about it, or to listen to those who do talk about it. Use your
will power to keep your mind OFF the subject of poverty, and to keep it
fixed with faith and purpose ON the vision of what you want.


You cannot retain a true and clear vision of wealth if you are
constantly turning your attention to opposing pictures, whether they be
external or imaginary.

Do not tell of your past troubles of a financial nature, if you have
had them; do not think of them at all. Do not tell of the poverty of
your parents, or the hardships of your early life; to do any of these
things is to mentally class yourself with the poor for the time being,
and it will certainly check the movement of things in your direction.

“Let the dead bury their dead,” as Jesus said.

Put poverty and all things that pertain to poverty completely behind

You have accepted a certain theory of the universe as being correct,
and are resting all your hopes of happiness on its being correct; and
what can you gain by giving heed to conflicting theories?

Do not read religious books which tell you that the world is soon
coming to an end; and do not read the writings of muck-rakers and
pessimistic philosophers who tell you that it is going to the devil.

The world is not going to the devil; it is going to God.

It is a wonderful Becoming.

True, there may be a good many things in existing conditions which
are disagreeable; but what is the use of studying them when they are
certainly passing away, and when the study of them only tends to check
their passing and keep them with us? Why give time and attention to
things which are being removed by evolutionary growth, when you can
hasten their removal only by promoting the evolutionary growth as far
as your part of it goes?

No matter how horrible in seeming may be the conditions in certain
countries, sections, or places, you waste your time and destroy your
own chances by considering them.

You should interest yourself in the world’s becoming rich.

Think of the riches the world is coming into, instead of the poverty it
is growing out of; and bear in mind that the only way in which you can
assist the world in growing rich is by growing rich yourself through
the creative method--not the competitive one.

Give your attention wholly to riches; ignore poverty.

Whenever you think or speak of those who are poor, think and speak
of them as those who are becoming rich; as those who are to be
congratulated rather than pitied. Then they and others will catch the
inspiration, and begin to search for the way out.

Because I say that you are to give your whole time and mind and
thought to riches, it does not follow that you are to be sordid or

To become really rich is the noblest aim you can have in life, for it
includes everything else.

On the competitive plane, the struggle to get rich is a Godless
scramble for power over other men; but when we come into the creative
mind, all this is changed.

All that is possible in the way of greatness and soul unfoldment, of
service and lofty endeavor, comes by way of getting rich; all is made
possible by the use of things.

If you lack for physical health, you will find that the attainment of
it is conditional on your getting rich.

Only those who are emancipated from financial worry, and who have the
means to live a care-free existence and follow hygienic practices, can
have and retain health.

Moral and spiritual greatness is possible only to those who are above
the competitive battle for existence; and only those who are becoming
rich on the plane of creative thought are free from the degrading
influences of competition. If your heart is set on domestic happiness,
remember that love flourishes best where there is refinement, a high
level of thought, and freedom from corrupting influences; and these are
to be found only where riches are attained by the exercise of creative
thought, without strife or rivalry.

You can aim at nothing so great or noble, I repeat, as to become rich;
and you must fix your attention upon your mental picture of riches, to
the exclusion of all that may tend to dim or obscure the vision.

You must learn to see the underlying TRUTH in all things; you must see
beneath all seemingly wrong conditions the Great One Life ever moving
forward toward fuller expression and more complete happiness.

It is the truth that there is no such thing as poverty; that there is
only wealth.

Some people remain in poverty because they are ignorant of the fact
that there is wealth for them; and these can best be taught by showing
them the way to affluence in your own person and practice.

Others are poor because, while they feel that there is a way out,
they are too intellectually indolent to put forth the mental effort
necessary to find that way and travel it; and for these the very
best thing you can do is to arouse their desire by showing them the
happiness that comes from being rightly rich.

Others still are poor because, while they have some notion of science,
they have become so swamped and lost in the maze of metaphysical and
occult theories that they do not know which road to take. They try a
mixture of many systems and fail in all. For these, again, the very
best thing to do is to show the right way in your own person and
practice; an ounce of doing things is worth a pound of theorizing.

The very best thing you can do for the whole world is to make the most
of yourself.

You can serve God and man in no more effective way than by getting
rich; that is, if you get rich by the creative method, and not by the
competitive one.

Another thing. We assert that this book gives in detail the
principles of the science of getting rich; and if that is true, you
do not need to read any other book upon the subject. This may sound
narrow and egotistical, but consider: there is no more scientific
method of computation in mathematics than by addition, subtraction,
multiplication, and division; no other method is possible. There can be
but one shortest distance between two points. There is only one way to
think scientifically, and that is to think in the way that leads by the
most direct and simple route to the goal. No man has yet formulated a
briefer or less complex “system” than the one set forth herein; it has
been stripped of all non-essentials. When you commence on this, lay all
others aside; put them out of your mind altogether.

Read this book every day; keep it with you; commit it to memory, and do
not think about other “systems” and theories. If you do, you will begin
to have doubts, and to be uncertain and wavering in your thought; and
then you will begin to make failures.

After you have made good and become rich, you may study other systems
as much as you please; but until you are quite sure that you have
gained what you want, do not read anything on this line but this book,
unless it be the authors mentioned in the Preface.

And read only the most optimistic comments on the world’s news; those
in harmony with your picture.

Also, postpone your investigations into the occult. Do not dabble in
Theosophy, Spiritualism, or kindred studies. It is very likely that the
dead still live, and are near; but if they are, let them alone; mind
your own business.

Wherever the spirits of the dead may be, they have their own work to
do, and their own problems to solve; and we have no right to interfere
with them. We cannot help them, and it is very doubtful whether they
can help us, or whether we have any right to trespass upon their time
if they can. Let the dead and the hereafter alone, and solve your own
problem; get rich. If you begin to mix with the occult, you will start
mental cross-currents which will surely bring your hopes to shipwreck.
Now, this and the preceding chapters have brought us to the following
statement of basic facts:--

_There is a thinking stuff from which all things are made, and which,
in its original state, permeates, penetrates, and fills the interspaces
of the universe._

_A thought, in this substance, produces the thing that is imaged by the

_Man can form things in his thought, and, by impressing his thought
upon formless substance, can cause the thing he thinks about to be

_In order to do this, man must pass from the competitive to the
creative mind; he must form a clear mental picture of the things he
wants, and hold this picture in his thoughts with the fixed PURPOSE to
get what he wants, and the unwavering FAITH that he does get what he
wants, closing his mind against all that may tend to shake his purpose,
dim his vision, or quench his faith._

And in addition to all this, we shall now see that he must live and act
in a Certain Way.


Thought is the creative power, or the impelling force which causes the
creative power to act; thinking in a Certain Way will bring riches to
you, but you must not rely upon thought alone, paying no attention to
personal action. That is the rock upon which many otherwise scientific
metaphysical thinkers meet shipwreck--the failure to connect thought
with personal action.

We have not yet reached the stage of development, even supposing such
a stage to be possible, in which man can create directly from Formless
Substance without nature’s processes or the work of human hands; man
must not only think, but his personal action must supplement his

By thought you can cause the gold in the hearts of the mountains to be
impelled toward you; but it will not mine itself, refine itself, coin
itself into double eagles, and come rolling along the roads seeking its
way into your pocket.

Under the impelling power of the Supreme Spirit, men’s affairs will be
so ordered that some one will be led to mine the gold for you; other
men’s business transactions will be so directed that the gold will be
brought toward you, and you must so arrange your own business affairs
that you may be able to receive it when it comes to you. Your thought
makes all things, animate and inanimate, work to bring you what you
want; but your personal activity must be such that you can rightly
receive what you want when it reaches you. You are not to take it as
charity, nor to steal it; you must give every man more in use value
than he gives you in cash value.

The scientific use of thought consists in forming a clear and distinct
mental image of what you want; in holding fast to the purpose to get
what you want; and in realizing with grateful faith that you _do_ get
what you want.

Do not try to “project” your thought in any mysterious or occult way,
with the idea of having it go out and do things for you; that is wasted
effort, and will weaken your power to think with sanity.

The action of thought in getting rich is fully explained in the
preceding chapters; your faith and purpose positively impress your
vision upon Formless Substance, which has THE SAME DESIRE FOR MORE
LIFE THAT YOU HAVE; and this vision, received from you, sets all the
ACTION, but directed toward you.

It is not your part to guide or supervise the creative process; all you
have to do with that is to retain your vision, stick to your purpose,
and maintain your faith and gratitude.

But you must act in a Certain Way, so that you can appropriate what is
yours when it comes to you; so that you can meet the things you have in
your picture, and put them in their proper places as they arrive.

You can readily see the truth of this. When things reach you, they will
be in the hands of other men, who will ask an equivalent for them.

And you can only get what is yours by giving the other man what is his.

Your pocketbook is not going to be transformed into a Fortunatus’s
purse, which shall be always full of money without effort on your part.

This is the crucial point in the science of getting rich; right here,
where thought and personal action must be combined. There are very
many people who, consciously or unconsciously, set the creative forces
in action by the strength and persistence of their desires, but who
remain poor because they do not provide for the reception of the thing
they want when it comes.

By thought, the thing you want is brought to you; by action you receive

Whatever your action is to be, it is evident that you must act NOW. You
cannot act in the past, and it is essential to the clearness of your
mental vision that you dismiss the past from your mind. You cannot act
in the future, for the future is not here yet. And you cannot tell how
you will want to act in any future contingency until that contingency
has arrived.

Because you are not in the right business, or the right environment
now, do not think that you must postpone action until you get into the
right business or environment. And do not spend time in the present
taking thought as to the best course in possible future emergencies;
have faith in your ability to meet any emergency when it arrives.

If you act in the present with your mind on the future, your present
action will be with a divided mind, and will not be effective.

Put your whole mind into present action.

Do not give your creative impulse to Original Substance, and then sit
down and wait for results; if you do, you will never get them. Act now.
There is never any time but now, and there never will be any time but
now. If you are ever to begin to make ready for the reception of what
you want, you must begin now.

And your action, whatever it is, must most likely be in your present
business or employment, and must be upon the persons and things in your
present environment.

You cannot act where you are not; you cannot act where you have been,
and you cannot act where you are going to be; you can act only where
you are.

Do not bother as to whether yesterday’s work was well done or ill
done; do to-day’s work well.

Do not try to do to-morrow’s work now; there will be plenty of time to
do that when you get to it.

Do not try, by occult or mystical means, to act on people or things
that are out of your reach.

Do not wait for a change of environment before you act; get a change of
environment by action.

You can so act upon the environment in which you are now, as to cause
yourself to be transferred to a better environment.

Hold with faith and purpose the vision of yourself in the better
environment, but act upon your present environment with all your heart,
and with all your strength, and with all your mind.

Do not spend any time in day dreaming or castle building; hold to the
one vision of what you want, and act NOW.

Do not cast about seeking some new thing to do, or some strange,
unusual, or remarkable action to perform as a first step toward getting
rich. It is probable that your actions, at least for some time to come,
will be those you have been performing for some time past; but you are
to begin now to perform these actions in the Certain Way, which will
surely make you rich.

If you are engaged in some business, and feel that it is not the right
one for you, do not wait until you get into the right business before
you begin to act.

Do not feel discouraged, or sit down and lament because you are
misplaced. No man was ever so misplaced but that he could find the
right place, and no man ever became so involved in the wrong business
but that he could get into the right business.

Hold the vision of yourself in the right business, with the purpose to
get into it, and the faith that you will get into it, and are getting
into it; but ACT in your present business. Use your present business
as the means of getting a better one, and use your present environment
as the means of getting into a better one. Your vision of the right
business, if held with faith and purpose, will cause the Supreme to
move the right business toward you; and your action, if performed in
the Certain Way, will cause you to move toward the business.

If you are an employee, or wage earner, and feel that you must change
places in order to get what you want, do not “project” your thought
into space and rely upon it to get you another job. It will probably
fail to do so.

Hold the vision of yourself in the job you want, while you ACT with
faith and purpose on the job you have, and you will certainly get the
job you want.

Your vision and faith will set the creative force in motion to bring
it toward you, and your action will cause the forces in your own
environment to move you toward the place you want. In closing this
chapter, we will add another statement to our syllabus:--

_There is a thinking stuff from which all things are made, and which,
in its original state, permeates, penetrates, and fills the interspaces
of the universe._

_A thought, in this substance, produces the thing that is imaged by the

_Man can form things in his thought, and, by impressing his thoughts
upon formless substance, can cause the thing he thinks about to be

_In order to do this, man must pass from the competitive to the
creative mind; he must form a clear mental picture of the things he
wants, and hold this picture in his thoughts with the fixed PURPOSE to
get what he wants, and the unwavering FAITH that he does get what he
wants, closing his mind to all that may tend to shake his purpose, dim
his vision, or quench his faith._

_That he may receive what he wants when it comes, man must act NOW
upon the people and things in his present environment._


You must use your thought as directed in previous chapters, and begin
to do what you can do where you are; and you must do ALL that you can
do where you are.

You can advance only by being larger than your present place; and no
man is larger than his present place who leaves undone any of the work
pertaining to that place.

The world is advanced only by those who more than fill their present

If no man quite filled his present place, you can see that there must
be a going backward in everything. Those who do not quite fill their
present places are a dead weight upon society, government, commerce,
and industry; they must be carried along by others at a great expense.
The progress of the world is retarded only by those who do not fill the
places they are holding; they belong to a former age and a lower stage
or plane of life, and their tendency is toward degeneration. No society
could advance if every man was smaller than his place; social evolution
is guided by the law of physical and mental evolution. In the animal
world, evolution is caused by excess of life.

When an organism has more life than can be expressed in the functions
of its own plane, it develops the organs of a higher plane, and a new
species is originated.

There never would have been new species had there not been organisms
which more than filled their places. The law is exactly the same for
you; your getting rich depends upon your applying this principle to
your own affairs.

Every day is either a successful day or a day of failure; and it is
the successful days which get you what you want. If every day is a
failure, you can never get rich; while if every day is a success, you
cannot fail to get rich.

If there is something that may be done to-day, and you do not do
it, you have failed in so far as that thing is concerned; and the
consequences may be more disastrous than you imagine.

You cannot foresee the results of even the most trivial act; you do not
know the workings of all the forces that have been set moving in your
behalf. Much may be depending on your doing some simple act; it may be
the very thing which is to open the door of opportunity to very great
possibilities. You can never know all the combinations which Supreme
Intelligence is making for you in the world of things and of human
affairs; your neglect or failure to do some small thing may cause a
long delay in getting what you want.

Do, every day, ALL that can be done that day.

There is, however, a limitation or qualification of the above that you
must take into account.

You are not to overwork, nor to rush blindly into your business in the
effort to do the greatest possible number of things in the shortest
possible time.

You are not to try to do to-morrow’s work to-day, nor to do a week’s
work in a day.

_It is really not the number of things you do, but the EFFICIENCY of
each separate action that counts._

Every act is, in itself, either a success or a failure.

Every act is, in itself, either effective or inefficient.

Every inefficient act is a failure, and if you spend your life in doing
inefficient acts, your whole life will be a failure.

The more things you do, the worse for you, if all your acts are
inefficient ones.

On the other hand, every efficient act is a success in itself, and if
every act of your life is an efficient one, your whole life MUST be a

The cause of failure is doing too many things in an inefficient manner,
and not doing enough things in an efficient manner.

You will see that it is a self-evident proposition that if you do not
do any inefficient acts, and if you do a sufficient number of efficient
acts, you will become rich. If, now, it is possible for you to make
each act an efficient one, you see again that the getting of riches is
reduced to an exact science, like mathematics.

The matter turns, then, on the question whether you can make each
separate act a success in itself. And this you can certainly do.

You can make each act a success, because All Power is working with you;
and All Power cannot fail.

Power is at your service; and to make each act efficient you have only
to put power into it.

Every action is either strong or weak; and when every one is strong,
you are acting in the Certain Way which will make you rich.

Every act can be made strong and efficient by holding your vision while
you are doing it, and putting the whole power of your FAITH and PURPOSE
into it.

It is at this point that the people fail who separate mental power from
personal action. They use the power of mind in one place and at one
time, and they act in another place and at another time. So their acts
are not successful in themselves; too many of them are inefficient.
But if All Power goes into every act, no matter how commonplace, every
act will be a success in itself; and as in the nature of things every
success opens the way to other successes, your progress toward what
you want, and the progress of what you want toward you, will become
increasingly rapid.

Remember that successful action is cumulative in its results. Since the
desire for more life is inherent in all things, when a man begins to
move toward larger life more things attach themselves to him, and the
influence of his desire is multiplied.

Do, every day, all that you can do that day, and do each act in an
efficient manner.

In saying that you must hold your vision while you are doing each
act, however trivial or commonplace, I do not mean to say that it is
necessary at all times to see the vision distinctly to its smallest
details. It should be the work of your leisure hours to use your
imagination on the details of your vision, and to contemplate them
until they are firmly fixed upon your memory.

If you wish speedy results, spend practically all your spare time in
this practice.

By continuous contemplation you will get the picture of what you
want, even to the smallest details, so firmly fixed upon your mind,
and so completely transferred to the mind of Formless Substance, that
in your working hours you need only to mentally refer to the picture
to stimulate your faith and purpose, and cause your best effort to be
put forth. Contemplate your picture in your leisure hours until your
consciousness is so full of it that you can grasp it instantly. You
will become so enthused with its bright promises that the mere thought
of it will call forth the strongest energies of your whole being.

Let us again repeat our syllabus, and by slightly changing the closing
statements bring it to the point we have now reached.

_There is a thinking stuff from which all things are made, and which,
in its original state, permeates, penetrates, and fills the interspaces
of the universe._

_A thought, in this substance, produces the thing that is imaged by
the thought._

_Man can form things in his thought, and, by impressing his thought
upon formless substance, can cause the thing he thinks about to be

_In order to do this, man must pass from the competitive to the
creative mind; he must form a clear mental picture of the things he
wants, and do, with faith and purpose, all that can be done each day,
doing each separate thing in an efficient manner._


Success, in any particular business, depends for one thing upon your
possessing in a well-developed state the faculties required in that

Without good musical faculty no one can succeed as a teacher of
music; without well-developed mechanical faculties no one can achieve
great success in any of the mechanical trades; without tact and the
commercial faculties no one can succeed in mercantile pursuits.
But to possess in a well-developed state the faculties required in
your particular vocation does not insure getting rich. There are
musicians who have remarkable talent, and who yet remain poor; there
are blacksmiths, carpenters, and so on who have excellent mechanical
ability, but who do not get rich; and there are merchants with good
faculties for dealing with men who nevertheless fail.

The different faculties are tools; it is essential to have good tools,
but it is also essential that the tools should be used in the Right
Way. One man can take a sharp saw, a square, a good plane, and so on,
and build a handsome article of furniture; another man can take the
same tools and set to work to duplicate the article, but his production
will be a botch. He does not know how to use good tools in a successful

The various faculties of your mind are the tools with which you must
do the work which is to make you rich; it will be easier for you to
succeed if you get into a business for which you are well equipped with
mental tools.

Generally speaking, you will do best in that business which will use
your strongest faculties; the one for which you are naturally “best
fitted.” But there are limitations to this statement, also. No man
should regard his vocation as being irrevocably fixed by the tendencies
with which he was born.

You can get rich in ANY business, for if you have not the right talent
for it you can develop that talent; it merely means that you will have
to make your tools as you go along, instead of confining yourself to
the use of those with which you were born. It will be EASIER for you
to succeed in a vocation for which you already have the talents in a
well-developed state; but you CAN succeed in any vocation, for you can
develop any rudimentary talent, and there is no talent of which you
have not at least the rudiment.

You will get rich most easily in point of effort, if you do that for
which you are best fitted; but you will get rich most satisfactorily if
you do that which you WANT to do.

Doing what you want to do is life; and there is no real satisfaction in
living if we are compelled to be forever doing something which we do
not like to do, and can never do what we want to do. And it is certain
that you can do what you want to do; the desire to do it is proof that
you have within you the power which can do it.

Desire is a manifestation of power.

The desire to play music is the power which can play music seeking
expression and development; the desire to invent mechanical devices is
the mechanical talent seeking expression and development.

Where there is no power, either developed or undeveloped, to do a
thing, there is never any desire to do that thing; and where there is
strong desire to do a thing, it is certain proof that the power to do
it is strong, and only requires to be developed and applied in the
Right Way.

All things else being equal, it is best to select the business for
which you have the best developed talent; but if you have a strong
desire to engage in any particular line of work, you should select that
work as the ultimate end at which you aim.

You can do what you want to do, and it is your right and privilege
to follow the business or avocation which will be most congenial and

You are not obliged to do what you do not like to do, and should not do
it except as a means to bring you to the doing of the thing you want to

If there are past mistakes whose consequences have placed you in an
undesirable business or environment, you may be obliged for some time
to do what you do not like to do; but you can make the doing of it
pleasant by knowing that it is making it possible for you to come to
the doing of what you want to do.

If you feel that you are not in the right vocation, do not act too
hastily in trying to get into another one. The best way, generally, to
change business or environment is by growth.

Do not be afraid to make a sudden and radical change if the opportunity
is presented, and you feel after careful consideration that it is the
right opportunity; but never take sudden or radical action when you are
in doubt as to the wisdom of doing so.

There is never any hurry on the creative plane; and there is no lack of

When you get out of the competitive mind you will understand that you
never need to act hastily. No one else is going to beat you to the
thing you want to do; there is enough for all. If one place is taken,
another and a better one will be opened for you a little farther on;
there is plenty of time. When you are in doubt, wait. Fall back on the
contemplation of your vision, and increase your faith and purpose; and
by all means, in times of doubt and indecision, cultivate gratitude.

A day or two spent in contemplating the vision of what you want, and
in earnest thanksgiving that you are getting it, will bring your mind
into such close relationship with the Supreme that you will make no
mistake when you do act.

There is a mind which knows all there is to know; and you can come into
close unity with this mind by faith and the purpose to advance in life,
if you have deep gratitude.

Mistakes come from acting hastily, or from acting in fear or doubt, or
in forgetfulness of the Right Motive, which is more life to all, and
less to none.

As you go on in the Certain Way, opportunities will come to you in
increasing number; and you will need to be very steady in your faith
and purpose, and to keep in close touch with the All Mind by reverent

Do all that you can do in a perfect manner every day, but do it without
haste, worry, or fear. Go as fast as you can, but never hurry.

Remember that in the moment you begin to hurry you cease to be a
creator and become a competitor; you drop back upon the old plane again.

Whenever you find yourself hurrying, call a halt; fix your attention
on the mental image of the thing you want, and begin to give thanks
that you are getting it. The exercise of GRATITUDE will never fail to
strengthen your faith and renew your purpose.


Whether you change your vocation or not, your actions for the present
must be those pertaining to the business in which you are now engaged.

You can get into the business you want by making constructive use of
the business you are already established in; by doing your daily work
in a Certain Way.

And in so far as your business consists in dealing with other men,
whether personally or by letter, the key-thought of all your efforts
must be to convey to their minds the impression of increase.

Increase is what all men and all women are seeking; it is the urge of
the Formless Intelligence within them, seeking fuller expression.

The desire for increase is inherent in all nature; it is the
fundamental impulse of the universe. All human activities are based on
the desire for increase; people are seeking more food, more clothes,
better shelter, more luxury, more beauty, more knowledge, more
pleasure--increase in something, more life.

Every living thing is under this necessity for continuous advancement;
where increase of life ceases, dissolution and death set in at once.

Man instinctively knows this, and hence he is forever seeking more.
This law of perpetual increase is set forth by Jesus in the parable of
the talents; only those who gain more retain any; from him who hath not
shall be taken away even that which he hath.

The normal desire for increased wealth is not an evil or a
reprehensible thing; it is simply the desire for more abundant life; it
is aspiration.

And because it is the deepest instinct of their natures, all men and
women are attracted to him who can give them more of the means of life.

In following the Certain Way as described in the foregoing pages, you
are getting continuous increase for yourself, and you are giving it to
all with whom you deal.

You are a creative center, from which increase is given off to all.

Be sure of this, and convey assurance of the fact to every man, woman,
and child with whom you come in contact. No matter how small the
transaction, even if it be only the selling of a stick of candy to a
little child, put into it the thought of increase, and make sure that
the customer is impressed with the thought.

Convey the impression of advancement with everything you do, so that
all people shall receive the impression that you are an Advancing Man,
and that you advance all who deal with you. Even to the people whom you
meet in a social way, without any thought of business, and to whom you
do not try to sell anything, give the thought of increase.

You can convey this impression by holding the unshakable faith that
you, yourself, are in the Way of Increase; and by letting this faith
inspire, fill, and permeate every action.

Do everything that you do in the firm conviction that you are an
advancing personality, and that you are giving advancement to everybody.

Feel that you are getting rich, and that in so doing you are making
others rich, and conferring benefits on all.

Do not boast or brag of your success, or talk about it unnecessarily;
true faith is never boastful.

Wherever you find a boastful person, you find one who is secretly
doubtful and afraid. Simply feel the faith, and let it work out in
every transaction; let every act and tone and look express the quiet
assurance that you are getting rich; that you are already rich. Words
will not be necessary to communicate this feeling to others; they will
feel the sense of increase when in your presence, and will be attracted
to you again.

You must so impress others that they will feel that in associating with
you they will get increase for themselves. See that you give them a use
value greater than the cash value you are taking from them.

Take an honest pride in doing this, and let everybody know it; and you
will have no lack of customers. People will go where they are given
increase; and the Supreme, which desires increase in all, and which
knows all, will move toward you men and women who have never heard of
you. Your business will increase rapidly, and you will be surprised at
the unexpected benefits which will come to you. You will be able from
day to day to make larger combinations, secure greater advantages, and
to go on into a more congenial vocation if you desire to do so.

But in doing all this, you must never lose sight of your vision of what
you want, or your faith and purpose to get what you want.

Let me here give you another word of caution in regard to motives.

_Beware of the insidious temptation to seek for power over other men._

Nothing is so pleasant to the unformed or partially developed mind as
the exercise of power or dominion over others. The desire to rule for
selfish gratification has been the curse of the world. For countless
ages kings and lords have drenched the earth with blood in their
battles to extend their dominions; this not to seek more life for all,
but to get more power for themselves.

To-day, the main motive in the business and industrial world is the
same; men marshal their armies of dollars, and lay waste the lives and
hearts of millions in the same mad scramble for power over others.
Commercial kings, like political kings, are inspired by the lust for

Jesus saw in this desire for mastery the moving impulse of that
evil world He sought to overthrow. Read the twenty-third chapter of
Matthew, and see how He pictures the lust of the Pharisees to be
called “Master,” to sit in the high places, to domineer over others,
and to lay burdens on the backs of the less fortunate; and note how
He compares this lust for dominion with the brotherly seeking for the
Common Good to which He calls His disciples.

Look out for the temptation to seek for authority, to become a
“master,” to be considered as one who is above the common herd, to
impress others by lavish display, and so on.

The mind that seeks for mastery over others is the competitive mind;
and the competitive mind is not the creative one. In order to master
your environment and your destiny, it is not at all necessary that you
should rule over your fellow men; and indeed, when you fall into the
world’s struggle for the high places, you begin to be conquered by fate
and environment, and your getting rich becomes a matter of chance and

Beware of the competitive mind! No better statement of the principle of
creative action can be formulated than the favorite declaration of the
late “Golden Rule” Jones of Toledo: “What I want for myself, I want for


What I have said in the last chapter applies as well to the
professional man and the wage-earner as to the man who is engaged in
mercantile business.

No matter whether you are a physician, a teacher, or a clergyman, if
you can give increase of life to others and make them sensible of
the fact, they will be attracted to you, and you will get rich. The
physician who holds the vision of himself as a great and successful
healer, and who works toward the complete realization of that vision
with faith and purpose, as described in former chapters, will come into
such close touch with the Source of Life that he will be phenomenally
successful; patients will come to him in throngs.

No one has a greater opportunity to carry into effect the teachings
of this book than the practitioner of medicine; it does not matter
to which of the various schools he may belong, for the principle of
healing is common to all of them, and may be reached by all alike. The
Advancing Man in medicine, who holds to a clear mental image of himself
as successful, and who obeys the laws of faith, purpose, and gratitude,
will cure every curable case he undertakes, no matter what remedies he
may use.

In the field of religion, the world cries out for the clergyman who
can teach his hearers the true science of abundant life. He who
masters the details of the science of getting rich, together with the
allied sciences of being well, of being great, and of winning love,
and who teaches these details from the pulpit, will never lack for a
congregation. This is the gospel that the world needs; it will give
increase of life, and men will hear it gladly, and will give liberal
support to the man who brings it to them.

What is now needed is a demonstration of the science of life from
the pulpit. We want preachers who can not only tell us how, but who
in their own persons will show us how. We need the preacher who will
himself be rich, healthy, great, and beloved, to teach us how to attain
to these things; and when he comes he will find a numerous and loyal

The same is true of the teacher who can inspire the children with the
faith and purpose of the advancing life. He will never be “out of a
job.” And any teacher who has this faith and purpose can give it to his
pupils; he cannot help giving it to them if it is part of his own life
and practice.

What is true of the teacher, preacher, and physician is true of the
lawyer, dentist, real estate man, insurance agent--of everybody.

The combined mental and personal action I have described is infallible;
it cannot fail. Every man and woman who follows these instructions
steadily, perseveringly, and to the letter, will get rich. The law of
the Increase of Life is as mathematically certain in its operation as
the law of gravitation; getting rich is an exact science.

The wage-earner will find this as true of his case as of any of the
others mentioned. Do not feel that you have no chance to get rich
because you are working where there is no visible opportunity for
advancement, where wages are small and the cost of living high. Form
your clear mental vision of what you want, and begin to act with faith
and purpose.

Do all the work you can do, every day, and do each piece of work in a
perfectly successful manner; put the power of success, and the purpose
to get rich, into everything that you do.

But do not do this merely with the idea of currying favor with your
employer, in the hope that he, or those above you, will see your good
work and advance you; it is not likely that they will do so.

The man who is merely a “good” workman, filling his place to the very
best of his ability, and satisfied with that, is valuable to his
employer; and it is not to the employer’s interest to promote him; he
is worth more where he is.

To secure advancement, something more is necessary than to be too large
for your place.

The man who is certain to advance is the one who is too big for his
place, and who has a clear concept of what he wants to be; who knows
that he can become what he wants to be, and who is determined to BE
what he wants to be.

Do not try to more than fill your present place with a view to pleasing
your employer; do it with the idea of advancing yourself. Hold the
faith and purpose of increase during work hours, after work hours,
and before work hours. Hold it in such a way that every person who
comes in contact with you, whether foreman, fellow workman, or social
acquaintance, will feel the power of purpose radiating from you; so
that every one will get the sense of advancement and increase from
you. Men will be attracted to you, and if there is no possibility for
advancement in your present job, you will very soon see an opportunity
to take another job.

There is a Power which never fails to present opportunity to the
Advancing Man who is moving in obedience to law.

God cannot help helping you, if you act in a Certain Way; He must do so
in order to help Himself.

There is nothing in your circumstances or in the industrial situation
that can keep you down. If you cannot get rich working for the steel
trust, you can get rich on a ten-acre farm; and if you begin to move
in the Certain Way, you will certainly escape from the “clutches” of
the steel trust and get on to the farm or wherever else you wish to be.

If a few thousands of its employees would enter upon the Certain Way,
the steel trust would soon be in a bad plight; it would have to give
its workingmen more opportunity, or go out of business. Nobody has
to work for a trust; the trusts can keep men in so-called hopeless
conditions only so long as there are men who are too ignorant to know
of the science of getting rich, or too intellectually slothful to
practice it.

Begin this way of thinking and acting, and your faith and purpose will
make you quick to see any opportunity to better your condition.

Such opportunities will speedily come, for the Supreme, working in All,
and working for you, will bring them before you.

Do not wait for an opportunity to be all that you want to be; when
an opportunity to be more than you are now is presented and you feel
impelled toward it, take it. It will be the first step toward a greater

There is no such thing possible in this universe as a lack of
opportunities for the man who is living the advancing life.

It is inherent in the constitution of the cosmos that all things shall
be for him and work together for his good; and he must certainly get
rich if he acts and thinks in the Certain Way. So let wage-earning men
and women study this book with great care, and enter with confidence
upon the course of action it prescribes; it will not fail.


Many people will scoff at the idea that there is an exact science of
getting rich; holding the impression that the supply of wealth is
limited, they will insist that social and governmental institutions
must be changed before even any considerable number of people can
acquire a competence.

But this is not true.

It is true that existing governments keep the masses in poverty, but
this is because the masses do not think and act in the Certain Way.

If the masses begin to move forward as suggested in this book, neither
governments nor industrial systems can check them; all systems must be
modified to accommodate the forward movement.

If the people have the Advancing Mind, have the Faith that they can
become rich, and move forward with the fixed purpose to become rich,
nothing can possibly keep them in poverty.

Individuals may enter upon the Certain Way at any time, and under any
government, and make themselves rich; and when any considerable number
of individuals do so under any government, they will cause the system
to be so modified as to open the way for others.

The more men who get rich on the competitive plane, the worse for
others; the more who get rich on the creative plane, the better for

The economic salvation of the masses can only be accomplished by
getting a large number of people to practice the scientific method set
down in this book, and become rich. These will show others the way, and
inspire them with a desire for real life, with the faith that it can
be attained, and with the purpose to attain it.

For the present, however, it is enough to know that neither the
government under which you live nor the capitalistic or competitive
system of industry can keep you from getting rich. When you enter upon
the creative plane of thought you will rise above all these things and
become a citizen of another kingdom.

But remember that your thought must be held upon the creative plane;
you are never for an instant to be betrayed into regarding the supply
as limited, or into acting on the moral level of competition.

Whenever you do fall into old ways of thought, correct yourself
instantly; for when you are in the competitive mind, you have lost the
co-operation of the Mind of the Whole.

Do not spend any time in planning as to how you will meet possible
emergencies in the future, except as the necessary policies may affect
your actions to-day. You are concerned with doing to-day’s work in a
perfectly successful manner, and not with emergencies which may arise
to-morrow; you can attend to them as they come.

Do not concern yourself with questions as to how you shall surmount
obstacles which may loom upon your business horizon, unless you can see
plainly that your course must be altered to-day in order to avoid them.

No matter how tremendous an obstruction may appear at a distance, you
will find that if you go on in the Certain Way it will disappear as you
approach it, or that a way over, through, or around it will appear.

No possible combination of circumstances can defeat a man or woman who
is proceeding to get rich along strictly scientific lines. No man or
woman who obeys the law can fail to get rich, any more than one can
multiply two by two and fail to get four.

Give no anxious thought to possible disasters, obstacles, panics, or
unfavorable combinations of circumstances; it is time enough to meet
such things when they present themselves before you in the immediate
present, and you will find that every difficulty carries with it the
wherewithal for its overcoming.

Guard your speech. Never speak of yourself, your affairs, or of
anything else in a discouraged or discouraging way.

Never admit the possibility of failure, or speak in a way that infers
failure as a possibility.

Never speak of the times as being hard, or of business conditions as
being doubtful. Times may be hard and business doubtful for those who
are on the competitive plane, but they can never be so for you; you can
create what you want, and you are above fear.

When others are having hard times and poor business, you will find
your greatest opportunities.

Train yourself to think of and to look upon the world as a something
which is Becoming, which is growing; and to regard seeming evil
as being only that which is undeveloped. Always speak in terms of
advancement; to do otherwise is to deny your faith, and to deny your
faith is to lose it.

Never allow yourself to feel disappointed. You may expect to have a
certain thing at a certain time, and not get it at that time; and this
will appear to you like failure.

But if you hold to your faith you will find that the failure is only

Go on in the certain way, and if you do not receive that thing, you
will receive something so much better that you will see that the
seeming failure was really a great success.

A student of this science had set his mind on making a certain business
combination which seemed to him at the time to be very desirable,
and he worked for some weeks to bring it about. When the crucial time
came, the thing failed in a perfectly inexplicable way; it was as if
some unseen influence had been working secretly against him. He was not
disappointed; on the contrary, he thanked God that his desire had been
overruled, and went steadily on with a grateful mind. In a few weeks an
opportunity so much better came his way that he would not have made the
first deal on any account; and he saw that a Mind which knew more than
he knew had prevented him from losing the greater good by entangling
himself with the lesser.

That is the way every seeming failure will work out for you, if you
keep your faith, hold to your purpose, have gratitude, and do, every
day, all that can be done that day, doing each separate act in a
successful manner.

_When you make a failure, it is because you have not asked for enough;
keep on, and a larger thing than you were seeking will certainly come
to you._ Remember this.

You will not fail because you lack the necessary talent to do what you
wish to do. If you go on as I have directed, you will develop all the
talent that is necessary to the doing of your work.

It is not within the scope of this book to deal with the science of
cultivating talent; but it is as certain and simple as the process of
getting rich.

However, do not hesitate or waver for fear that when you come to any
certain place you will fail for lack of ability; keep right on, and
when you come to that place, the ability will be furnished to you. The
same source of Ability which enabled the untaught Lincoln to do the
greatest work in government ever accomplished by a single man is open
to you; you may draw upon all the mind there is for wisdom to use in
meeting the responsibilities which are laid upon you. Go on in full

Study this book. Make it your constant companion until you have
mastered all the ideas contained in it. While you are getting firmly
established in this faith, you will do well to give up most recreations
and pleasures; and to stay away from places where ideas conflicting
with these are advanced in lectures or sermons. Do not read pessimistic
or conflicting literature, or get into arguments upon the matter. Do
very little reading, outside of the writers mentioned in the Preface.
Spend most of your leisure time in contemplating your vision, and in
cultivating gratitude, and in reading this book. It contains all you
need to know of the science of getting rich; and you will find all the
essentials summed up in the following chapter.


There is a thinking stuff from which all things are made, and which, in
its original state, permeates, penetrates, and fills the interspaces of
the universe.

A thought in this substance produces the thing that is imaged by the

Man can form things in his thought, and by impressing his thought upon
formless substance can cause the thing he thinks about to be created.

In order to do this, man must pass from the competitive to the creative
mind; otherwise he cannot be in harmony with the Formless Intelligence,
which is always creative and never competitive in spirit.

Man may come into full harmony with the Formless Substance by
entertaining a lively and sincere gratitude for the blessings
it bestows upon him. Gratitude unifies the mind of man with the
intelligence of Substance, so that man’s thoughts are received by
the Formless. Man can remain upon the creative plane only by uniting
himself with the Formless Intelligence through a deep and continuous
feeling of gratitude.

Man must form a clear and definite mental image of the things he wishes
to have, to do, or to become; and he must hold this mental image in
his thoughts, while being deeply grateful to the Supreme that all
his desires are granted to him. The man who wishes to get rich must
spend his leisure hours in contemplating his Vision, and in earnest
thanksgiving that the reality is being given to him. Too much stress
cannot be laid on the importance of frequent contemplation of the
mental image, coupled with unwavering faith and devout gratitude. This
is the process by which the impression is given to the Formless, and
the creative forces set in motion.

The creative energy works through the established channels of natural
growth, and of the industrial and social order. All that is included
in his mental image will surely be brought to the man who follows the
instructions given above, and whose faith does not waver. What he wants
will come to him through the ways of established trade and commerce.

In order to receive his own when it shall come to him, man must be
active; and this activity can only consist in more than filling his
present place. He must keep in mind the Purpose to get rich through
the realization of his mental image. And he must do, every day, all
that can be done that day, taking care to do each act in a successful
manner. He must give to every man a use value in excess of the cash
value he receives, so that each transaction makes for more life; and
he must so hold the Advancing Thought that the impression of Increase
will be communicated to all with whom he comes in contact.

The men and women who practice the foregoing instructions will
certainly get rich; and the riches they receive will be in exact
proportion to the definiteness of their vision, the fixity of their
purpose, the steadiness of their faith, and the depth of their

       *       *       *       *       *


THE NAUTILUS is published monthly for the express purpose of making
Men and Women Who Can Do What They Will To Do. It abounds in practical
ideas and in the bright inspiration that impels you to USE the ideas.
Use it as first aid!

Wallace D. Wattles, who wrote this book, teaches “Constructive Science”
in every number of the magazine. How to think so as to PROMOTE YOURSELF
is what you want to know. He teaches it!

Elizabeth and William E. Towne teach it, too. They are the editors and
owners of THE NAUTILUS, and their success is worth knowing about and
learning from.

And Thomas Dreier, of the Sheldon School of Salesmanship, writes for
NAUTILUS on business growing. So does Frank Andrews Fall, of the
University of New York. And several others. These folks know how. GET
IN TOUCH with success and successful people through NAUTILUS.

Then there is our Success Department, where everybody is invited to say
his say, and prizes are given for best letters.

THE NAUTILUS teaches and inspires health, wealth, and happiness in ALL
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Don’t miss Wallace D. Wattles’ great new serial story, “As a Grain of
Mustard Seed,” which will begin in an early number of the magazine.

Send $1.00 for a year’s subscription to THE NAUTILUS, with a copy of
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Do you want more books on how to succeed? Read Bruce McClelland’s
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       *       *       *       *       *

Transcriber’s Notes:

Punctuation has been made consistent.

Variations in spelling and hyphenation were retained as they appear in
the original publication.

The following change has been made:

p. 87: purpose changed to propose (who propose with)

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